mobilizing your cause
DESCRIPTION
Your cause is online, but is it mobile? If yes, well done! If no, then we need to talk. The rate of adoption world-wide for mobile technology is at the highest it's ever been and growing fast. So it's time for your nonprofit organization to put these smart-phones, tablets and their apps to good use. In this webinar, we'll explore practical ways to use mobile technologies to engage with your audience during live events, fundraiser-thons and even personal solicitations.TRANSCRIPT
Mobilizing your cause
Presented by @Jeremy_Otto
Director of web & new media, UJA Federation of Greater Toronto
Nonprofit Marketing Consultant | Art Director | Digital Fundraising Fan
Session agenda:
A brief history of mobile tech Where we’re at now
Fundraiser-thon ideas Live event engagement
Your to-do list Questions?
The evolution of mobile communications
Back to the Future.
1G 1st gen signal 1980 - 1990
ANALOG 2.9 – 5.6 Kbps Narrow band
wireless network
Voice
2G 2nd gen signal
1991 - 2000
DIGITAL 56 – 114Kbps Narrow band
wireless network
SMS, E-mail, Roaming
3G 3rd gen signal 2001 - today
DIGITAL 0.5 – 14Mbps
Radio / TV stream
mCommerce Mobile broadband
4G 4th gen signal
2009 - tomorrow
DIGITAL 100Mbps – 1Gbps
Also called WiMax / LTE
VoIP, Broadband capacity
& speed
Source: Cisco, (June 10, 2010), Cisco Visual Networking Forecast, 2009-2014. http://www.ciscovni.com/vni_forecast/index.htm
Source: 2011 Canadian Wireless Telecommunications Association
Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association
Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association
Source: 2011 Cell Phone Consumer Attitudes Study, conducted by Quorus Consulting and the Canadian Wireless Telecommunications Association
+
Fundraiser-thons
How you can enhance your participant’s experience.
My marketing mantra
From concept to content to clicks
Creative concepts
Creative concepts are imaginative pathways between asking the right questions and discovering the right answers.
Technology:
Internet enabled smart phone QR codes
Mobile browser E-mail
Return on Engagement:
Identified tech savvy supporters 602 visits to branded UJA pages
1,207 page views 18 new Facebook fans
46 new e-mail addresses 136 user submissions 49 live event photos
Syndication of user generated content
Challenges:
Tech learning curve A lot of information to absorb on poster
QR code / URL must be large, visible & unobstructed
Many walkers unprepared
Live event engagement
Live event engagement
Registration [or data grab]
Petition [digital signatures]
User poll [real-time feedback]
Donation [optimized pledge form]
Tweet: #LiveDebate
Check-in using FourSquare Visit our mobile website / app
Like us on Facebook
Participate in our poll Text2Give / mobile donation
Live silent m-auction
Source: Google/IPSOS OTX MediaCT. (2011, April). The Mobile Movement [PDF]. Retrieved from http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf
Personal solicitations
Annual report [optimized for m-web or app]
Canvasser training [e-book, quiz]
Video [good experience]
Donation [optimized pledge form/swipe]
Annual report [optimized for m-web or app]
Canvasser training [e-book, quiz]
Video [good experience]
Donation [optimized pledge form/swipe]
Annual report [optimized for m-web or app]
Canvasser training [e-book, quiz]
Video [good experience]
Donation [optimized pledge form/swipe]
What now?
Educate yourself Analyze
Mobile payment strategy Optimize
Be creative
Your to-do list:
Thank You!
Questions?
@Jeremy_Otto
Director of web & new media, UJA Federation of Greater Toronto
JewishToronto.com
@UJAFederation