mobility research 2014: mobility fueling the digital surge

Mobility: Fueling the Digital SurgeAccenture Mobility Insights Report 2014

Copyright © 2014 Accenture All rights reserved.

Accenture surveyed nearly 1,500 C-level executives in 10 industries and 14 countries around the world, to explore how companies are applying digital technologies—especially mobility—to improve their organizations.

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Copyright © 2014 Accenture All rights reserved. 3

Digital technologies have massive potential to transform the way companies create revenue and results.

But do companies recognize that potential and are they mobilizing to capitalize on it?

77% have mobility as a top 5 priority. 43% have mobility as top two.

87% have a formal mobility strategy at enterprise or unit level

At 35% of companies the CEO is involved in mobility strategy

Initiatives most likely to receive budget:-

44% - Opening up new sales or marketing channels

43% - Driving revenue through transactions on mobile devices

39% - Driving revenue through customer engagement on mobile devices

39% - Improving field / customer service delivery


Mobile applications were a strong area of focus among those surveyed

Many priorities were cited for mobile apps in the next 12 months

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Expand apps to new mobile platforms

Improve existing apps focusing on conversion/monetization

Improve existing apps focusing on customer engagement

Implement an enterprise app catalog

Implement new tech. features (geo-location, social etc.)

Grow overall mobile presence by launching new apps

Improve existing apps focusing on reliability and user satisfaction

10%

20%

30%

38%

42%

44%

46%

Main priorities in developing mobile apps?


Connected products and other new technologies are increasing areas of interest

Companies are looking to gain a foothold with a new slate of emerging tools

Unmanned vehicles/flyables

Environment-aware devices for field ops

Gesture-based interface control devices

Attached peripheral devices

Video monitoring, motion sensors

Wearable, sensor-based devices

Connected home solutions

Connected building/plant solutions

Connected vehicle solutions

22%

24%

26%

27%

31%

32%

39%

46%

47%

Indoor analytics

Software Defined Networking

Near Field Communication

Wireless Charging

Open source Development Platforms

Geo-fencing

Natural User Interfaces

Open APIs and developer programs

Wearable computing

Low-energy components

14%

25%

30%

32%

33%

35%

38%

38%

39%

44%

Connected products most relevant to companies’ business priorities?

Emerging technologies most likely to be considered in the next three years?


Strategic, organizational and operational challenges have made it difficult

Challenges are preventing greater progress

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Only 10% of respondents have experienced a ROI of 100% or more

85% do not have metrics to measure mobility’s effectiveness

7 in 10 struggle to keep pace with new mobile devices and systems


Mobility Leaders show the way

Consider the full range of digital technologies to be among their top five priorities

69% have effectively adopted and deployed mobile technologies

54% have a formal enterprise-wide mobility strategy

52% use this strategy to inform their mobile investments


Mobility Leaders are focused on Digital

Consider the full range of digital technologies to be among their top five priorities


Mobility Leaders are more likely to have formal enterprise-wide mobility strategies


Summary – Key Findings

• Investment in digital technologies is seen as a strategic investment.

• Companies are moving aggressively and developing formal strategies.

• Challenges have made it difficult for companies to take full advantage.

• “Mobility leaders” have a more ambitious, strategic and cross-company approach that’s backed by monetary investment.http://www.accenture.com/MobilityInsights

http://www.accenture.com/MobilityInsights

mobility research 2014: mobility fueling the digital surge

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