Beacons and platforms: Lessons learnt from integrating mobility services from various operators

Steffen Schaefer, Jan Helebrant

Senior Principal Mobility IT Solutions

Siemens AG

200 € / month

Professional

All Public Transport

1000 min Premium Parking

120 min Car Sharing

120 min Limo Service

80 € / month

Student

All Public Transport

Limitless Bike Sharing

2 days Car Sharing

130 € / month

Family

All Public Transport (family)

500 min city parking

100 min Car Sharing

School Bus

Multimodal package deals are emerging, that integrate mobility services from various operators and region.

Mobility as a Service (MaaS) means bundling of mobility products for specific user groups and mobility needs.

B2B Platform Services

Consumer App and Portal

• Real-time and schedule transport information

• Multimodal journey planning and reservations

• Ticket fulfilment and journey transactions

• Accounting, B2B clearing, revenue sharing

• Management of partners and services

• Customer Self Care, Travel Preferences

• Consumer Invoicing, Revenue Collection

Mobility

Retailers

B2B Platform

Operator

Service

Operators

Travelers

…

Integration

Platform

SiMobility Connect provides essential services for integrating services from various operators.

Travelers can plan, book and, pay through one app or website

Transport Operators can bundle services and easily share revenue

Cities can deploy their transport strategies, simplify modal shift

In the Open Mobility project in Berlin, Siemens has integrated transport services from 15 different operators.

15 different operators

• Public Transport

• Car Sharing

• Bike Sharing

• Taxi

• Road

• Parking

• EV Charging

in Berlin-Brandenburg Demo-App to demonstrate functionality

– Siemens focus is B2B platform

Verkehrsverbund Berlin-Brandenburg (VBB) uses multi-modal data from SiMobility Connect in their Live Map.

multimodal transport information provided

through SiMobility Connect

Siemens Corporate Travel provides multimodal data for urban transport to employees through SiMobility Connect.

Travel Net Companion

provides:

• hotel bookings,

• flight reservations,

• rental car bookings,

• urban mobility options

• Munich

• Berlin

• Nuremberg

• more to come...

to Siemens employees

Boarding

Station Platform

Entry

Landside Airside Departure Arrival

Reminder

SiMobility Flow determines the traveler’s location and brings relevant content to the Smartphone.

BLE-based proximity-services through “as a Service” business model

Involved areas: Villach City and Region (Lake Faak, Lake Ossiach, Gerlitzen, Dobratsch, Karawanken)

Content:

• Transport information

• Tourist information

• Event information

• Shopping information

• Activities

• Campaigns

Siemens has rolled out beacons and a hosted solution in Kaernten, for transport information and touristic marketing.

Transport information:

+ Rail

+ Private buses

+ Ship lines (River Drau, L. Ossiach)

+ Airports (Ljubljana, Klagenfurt)

+ Individual shuttles

+ Bike sharing

+ Taxi

+ Ski lifts (Gerlitzen/Kanzelbahn)

Transport information for passengers:

+ Rail

+ Private bus operators

+ Ship lines (River Drau, Lake Ossiach)

+ Airports (Ljubljana, Klagenfurt)

+ Individual shuttles

+ Bike sharing

+ Taxi

+ Ski lifts (Gerlitzen/Kanzelbahn)

Involved areas: Villach City and Region (Lake Faak, Lake Ossiach, Gerlitzen, Dobratsch, Karawanken)

Transport information came from 10+ different transport operators and was all displayed in one app.

Utilization (during 2 months):

• Registered business partners: 28

• Registered End users: 279

• Marketing campaigns: 385

• Activities around installed beacons: 419.897

Cross-operator beacon infrastructure and transport information was well received by locals and tourists.

• Correlation of (anonymous) transport data and touristic-related information reveals interesting insights

• Intuitive data analytics and visualization service allows ‘drill down’ for business users

• DRT differs from traditional ‘transport on demand’:

• travelers use Smartphones to plan journeys, book, and locate

meeting points or vehicles

• fully automated dispatching in the Cloud, based on real-time data

• integration with fixed PT (schedules, fares, ticketing, payments)

• drivers get route dispatch information on Smartphones or Tablets

use of state-of-the-art technologies makes a huge difference

Demand Responsive Transport (DRT) enhances fixed line PT:

• flexible routing and ad hoc scheduling

• ideal for scarcely populated areas and at times of low

passenger demand

• service for first and last mile to high capacity transport

• service with better user experience and higher price

ima

ge

: Brid

j

image: Ridecell

Demand-Responsive Transport (DRT) is a new form of public transport service that differs from older versions.

Step 1: Traveler makes a

request for a journey.

Step 4: Backend issues

and transmits ticket(s),

collects payments.

Step 3: For DRT, backend

finds most suitable driver

and routes her to traveler.

Travelers want effortless travel:

• quick, convenient transport, at

reasonable price

• often, this means a combination of

transport modes, incl. bus or train

• find all transport options through

one app or web site

• no additional registration with yet

another provider

• book and pay electronically

• have all required tickets for a trip

transmitted and stored in the app

integrated travel experience

Step 2: Backend finds

optimal route, incl. DRT

segment.

images: Ridecell, Siemens

Travelers get a seamless experience, with synchronized schedule, integrated tariffs, and electronic payment.

• Siemens has successfully deployed multi-operator platform services providing context relevant information and services

• Integration of services avoid installation of many apps and registration with many different providers and thus greatly improve the passenger’s experience

• Context-relevant information is state of the art, booking and payments are the next frontier

• Providing proximity-based services gives invaluable insights for mobility providers, businesses, and city marketing

• However, integration of information and services from different operators comes with its own set of challenges....

...leading transportation companies focus on business issues and delegate technical implementation

Siemens is your reliable technology partner

Lessons learnt.

Thank you for your attention

Steffen Schaefer

steffen.schaefer@siemens.com

Mobile: +49 174 177 0667