mobility cover story

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MOBILITY 12 | October 2012 www.mobilityindia.com M obility presents Tablet – Conference as its cover story, as part of this conference we are bringing together some of the biggest and most innovative tablet vendors in India and discuss their strategy forward. Participants in this conference include - Suneet Singh Tuli, CEO, Datawind Nafis Kazim, Chief Operating Officer, Shyam Networks Limited Rajesh Agarwal, Managing Director, Micromax Informatics Gautam Advani, EVP & Head, Mobility, HCL Infosystems Ltd SandeepPopli, Country Manager, Go Tech Digital Pvt Pradeep Jain, Managing Director, Karbonn Mobiles Kapil Wadhwa, MD, Champion Computers, Satyak Kapoor, VP, Fujezone Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions, Cover Story Tablet Conference — 2012

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Mobility Cover Story October 2012

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Page 1: Mobility  Cover Story

MOBILITY12 | October 2012 www.mobilityindia.com

Mobility presents Tablet – Conference as its cover story, as part of this conference we are bringing together some of the biggest and most innovative tablet vendors in India and

discuss their strategy forward.

Participants in this conference include - • SuneetSinghTuli,CEO,Datawind• Nafis Kazim, Chief Operating Officer, Shyam Networks

Limited• RajeshAgarwal,ManagingDirector,MicromaxInformatics• GautamAdvani,EVP&Head,Mobility,HCLInfosystemsLtd• SandeepPopli,CountryManager,GoTechDigitalPvt• PradeepJain,ManagingDirector,KarbonnMobiles• KapilWadhwa,MD,ChampionComputers,• SatyakKapoor,VP,Fujezone• Rajeev Karwal, Founder & CEO Milagrow Business &

Knowledge Solutions,

Cover Story

Tablet Conference

— 2012

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MOBILITY October 2012 | 13 www.mobilityindia.com

• AlexHuang,ManagingDirector,SystemBusinessGroup,Asus India.

What are some of the biggest driving forces that are set to pushing tablets sales for the country?Gautam Advani, EVP & Head, Mobility, HCL Infosystems Ltd.

Some of the driving forces that are set to push the Tablet market in the country are - • Usabilityortheuserexperience–amultitouchcapacitive

with a very good resolution • Performance- comprising of the content, connectivity,

updated features such as OS, camera, apps to name a few

• Affordability–thepricefactor,averysignificantfactorfor the Indian market.

Other factors such as portability, USB connectivity andupgrade compatibility (memory) further add to the trends.

Another point that I would like to add here especially for the Indian market is the competitive price points that the consumer

seeks. A manufacturer that can provide a stylish device, load it with various relevant features and offer it at a very competitive price point stands to gain huge traction with the Indian consumer. This is a trend that will be surely consistent for some time to come.HCLhasbeenahouseholdnameof the Indianmarket for

over 30 years, and have studied the consumer behaviour very closely which has enabled us to designed products to suit the need of the Indian consumer. Our tablets also follow the same lineage.Wehavebeenachievingrobustgrowthandthetabletbusiness have registered more than 2000% YoY growth in tour 2011-12FY.Weenjoy15percentmarketshareintheoveralltablet market and planning to launch tablets across all price pointsinthevaluesegment.Weareconfidentofmakingfurtherinroads into the market.Wehaveahugeretailpresenceacrossthecountryandthe

HCL tabletshavebeenacceptedwell acrossall regions. HCLInfosystems has a widespread reach in currently more than 4000+citiesinIndia.Wehavenearly2000retailoutletstoday.

Alex Huang, Managing Director, System Business Group, Asus India.

The demand for tablets has poised phenomenally as users starttoexperiencethelimitlesspotentialofTablets.Usershavestarted opting for innovative options. Tablets are portable when compared to computers and definitely more user friendly, have a bigger screen to work on, if compared to a smart phone. They also have apps which make work easier and faster. Tablets offer convenience and a better work/life balance, making it easy for employeestokeep informationwiththemandutilizebusinessapps, no matter where they go.

Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions

In the next 3 years, by 2015, Milagrow aims to have 10% market share of the 15 million Indian tablets market. I see the Milagrow brand already being respected for its high quality and innovative products and excellent customer service.We havealready built a large loyal customer base. Just through the work we are doing and the partners that we are working with, such asCroma,Flipkart,Viveks,VijaySales,Lotus,PlanetMandtherapidly expanding distribution channel, we have successfully been able to differentiate ourselves from the many fly-by-night operatorswhoarejustinthemarkettomakeaquickbuck.

As mentioned above, tablets are a perfect device for anyone looking to consume and create information. They are portable, easy to carry and easy to take notes for professionals. For students, imaginea10kg schoolbag fullof textbooksandregisters being replaced by a tablet complete with ebooks and applications to take notes. On another note, tablets are the "in-thing" now and if your neighbour has one, you must have one too.

Sandeep Popli, Country Manager, Go Tech Digital Pvt Ourstrategy is tooffernotonly justavanilla tabletbuta

solution in the form of a tablet. And as we move forward and strengthen our operations, effective market penetration and service network would be key differentiator for us.

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Suneet Singh Tuli, CEO, DatawindThere are 900 million mobile phone subscribers

but only 18 million broadband connections. Weintend to plug this gap..We havemore than 3.5million pre-orders for our products and we intend to fulfill them using a direct to customer fulfillment model in the coming months. The platform strategy for our products will ensure that we offer premium content in various segments to our customers in all popular Indian languages and scripts, using a business model that ensures that the content is free to use for the end customer. There will be special focus on education keeping in mind the unique needs of Indian students at different levels and in different geographies. Additionally we are focused on ensuring anywhere, anytime internet connectivity by ensuring a great internet browsing experience on India’s GPRS networks.

Sunil Lalvani, Director, Enterprise Sales, Research In Motion, IndiaWhileTabletsegmentisinitsearlyadoptionstageithasbeen

the most vibrant segment attracting a lot of product offering from variousmanufacturers.WelaunchedtheBlackBerryPlayBookin2011andfurtherannouncedthePlayBook2.0OSupgradefewmonths ago.

India is an important market for Research In Motion and in order to reach out to the consumers at large our strategy has been to focus on national distribution channels and ensure that our products are available across the nation.

As a part of our marketing strategy we devised interested offers focused at the India market to make the PlayBookaccessibletothemasses.DuringDiwali,werolledoutanofferwhereinanycustomerwhoboughtaBlackBerryPlayBookgotaBlackBerryCurve8520forfree.Theobjectiveofthiswastogetmorepeople touse thedevice.Furthermore, towards theendoftheyeartheBlackBerryPlayBookwasofferedatadiscountedrate as a part of our year end offer, which saw an immediate response leading to the device running out of stocks across the country.

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited

There are 900 million mobile phone subscribers but only 18 million broadband connections are available.Thisgapsegmentisourpriority.Wewantto create a product that creates an optimum balance between usability, performance and affordability for the Indian population. The tablets also need to have contents that are relevant to users in India and cater to their unique needs in their local languages. Our priority is to cater to web access and educational needs of the society that is unable to afford computing devices. There is a special focus on students and creating educational content relevant for Indian students and their unique needs. A big majorityofIndiafallsinthiscategory.Wewantto

take technology to them and make it relevant in their lives.

Pradeep Jain, Managing Director, Karbonn MobilesKarbonn Mobiles has at the present moment more than 1000

distributorships and 50,000 dealers which covering 90% of the country. These consumers efficiently serviced by a dedicated sales team, also employs an advanced sales tracking mechanism to pursue sales which forms an integral part of the sales &marketing strategy of the brand.

Going forward, Karbonn Mobiles has plans of creating a signature brand of stores all across the country with plans to spread its business network of distributorship across the length andbreadthof the country in the times to come. Envisioningcreating a diverse brand following of Karbonn Mobiles across the length and breadth of the country, Karbonn Mobiles intends to spread its network to even the remotest corner of India and thus become the preferred brand of mobility solutions across the country.

“The demand for tablets has poised phenomenally as users start to experience the limitless potential of Tablets. Users have started opting for innovative options.”

Alex Huang, Managing Director,

System Business Group, Asus India

“There is a special focus on studnets and creating educational content relevant for Indian students and their unique needs. A big majority of India falls in this category. We want to take technology to them and make it relevant in their lives.”

Nafees Kazim, Chief Operating Officer,

Shyam Networks Ltd

Cover Story

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MOBILITY October 2012 | 15 www.mobilityindia.com

Rajesh Agarwal, Managing Director, Micromax Informatics

Micromax believes in challenging the status quo ‘Innovation comes at a price’ so we are determined towards providing affordable devices but accompanied by technological innovations thatconsumersdemandfor.Wedevelopproductskeeping in mind the needs of the consumers and do not compromise with the quality of the device. The consumers shall feel that our products have value for money. The younger generation needs technology at their fingertips. Innovation and utility will play the lead role when a consumer chooses to buy a brand. Therefore, our strategy will be providing more of content and quality with innovation not only on the hardware side of it but the software.

Kapil Wadhwa, MD, Champion ComputersAns. We are following a mix of strategies to

reachouttoconsumers.Withourwidedistributionnetwork of over 3000 channel partners and 14 branch offices, Champion Computers is in an enviable position to distribute its products across the country. Additionally with the explosion of e-commerce in India, we have tied up with leading e-commerce portals to retail our products and expand our reach. We have tied up with ebay,Naptol,Snapdeal,Indiatimes andmany others.

A tablet packs the convenience of a laptop and smartphone intoasingledevice.Withcomputing ,callingandbrowsingallpossible from a since device with a larger screen and compact size, the consumer has a compelling reason to adopt tabletsinstead of carrying multiple devices. Internet browsing or rich media consumption is a not a very pleasant experience even in the best of smart phones.With increase in processor speeds,innovative features and falling prices, we see the adoption of tablets would witness a significant upward trend and would become the primary device for most users in a few years. Additionally y on demand content would also playaverysizeableroleintheincreasedpreferencefor tablets over laptops.

In a fiercely competitive tablet market, how do you create the differentiation?Rajesh Agarwal, Managing Director, Micromax Informatics

Today, tablets are being extensively demanded by all groups of consumers and in every sector whether its education, retail, enterprise, hospitality, aviation etc. Such a huge demand in the market paves way for the growth of this market in India. Moreover, there is an intense competition in this space and here pricing strategyplays a very important role.Withtablets coming at affordable price, tablet adoption is on a rise. Adoption of tablets will largely depend on product performance and availability of relevant content as well as affordable and widespread 3G services.Withglobalinternetpenetrationexpected

to reach 21% by 2014, the tablets will drive internet adoption specifically among the unconnected mass in the emerging markets. And hence, we see a huge market for us to grow as manufacturers to bring in a technology that will drive the next phase of education in India.

Gautam Advani, EVP & Head, Mobility, HCL Infosystems Ltd.HCLhasbeenverystrongintheIndianITmarketoverthe

past three decades and has been successfully growing over the years. Though the PC market in India is vast, the tablet market in India is still in its growing phase. Tablet/ PC manufactures have taken certain price points in the high end category for their products. In India, popularity of a brand will depend not only on the price point that it offers but also on the content and

Cover Story

“We have already built a large loyal customer base. Just through thes work we are doing and the partners that we are working with such as Croma, Flipkart, Viveks, Vijay Sales, Lotus Planet M and the rapidly expanding distribution channel”

Rajeev Karwal, Founder & CEO,

Milagrow Business & Knowlege Solutions

“India is an important market for Research in Motion and in order to reach out to the consumers at large our strategy has been to focus on national distribution channels and ensure that our products are available across the nation”

Sunil Lalwani, Director, Enterprise

Sales, Reaserch in Motion, India

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MOBILITY16 | October 2012 www.mobilityindia.com

Cover Story

applications. For theexisting tabletplayers it isnotonlypricepoints that have become critical but also the ability to produce feature rich and innovative tablets that will become important. In a price conscious market like India, a gadget that provides most features in an affordable price range will encourage more usageandHCLInfosystemslookstotapintothisspace.

Additionally we have been an long standing local player and have studied Indian consumer behavior closely. Tablets that will gain ground in the market are the ones that provide relevance likelocalizedapplicationsoranextensiveservicesupportandarealso an absolute value for money device. Keeping such factors wehavebroughttheHCLMETabtotheIndianmarket.

Alex Huang, Managing Director, System Business Group, Asus India. Wecreatethedifferentiationbythevalueandvolumeaspect.

Our priority has been to roll out tablets with technology and innovationattheforefront.Fromthebuildtotheperformance,we have focused on overall basis, so as to enable users have a superior computing experience. Our tablets are paired and primed to perfection.OurlatesttabletAsusEeePadTransformerPrimeispowered

byNVIDIATegrawhich encompasses advancedwater effects,realistic textures and material display, motion blur effects, camera splasheffectsandallkindsofnew3Deffects,offeringsuperb3Dgraphicsperformancepreviouslyunseenonatablet.

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited

The market is surely competitive, however the customers are lookingforbest suited tablets inaffordable range.Winketis India’s first B2C end to endBroadband solutions to access,enable&experiencebroadbanddevices.Ourvisiontoempowerpeople with seamless, reliable and cutting edge broadband products which promises to enrich broadband usage experience of its customers. We see education as the primary segment driving

the Indian tablet market – but the demand is not only by students; it is also being created by parents, institutions and

thegovernment.Weseethissegmentcoveringover70%ofthe market.

Sandeep Popli, Country Manager, Go Tech Digital Pvt Eventhoughtabletsarenotnewtoourcountry,ahostofbig

brands have been available in the market for a long time now. Butthemostimportantsegmentoftheconsumerwhichisthebudget segment is being addressed only now.

Kapil Wadhwa, MD, Champion ComputersAns. Our positioning strategy is not to launch the cheapest

tablet but an affordable device with quality and superior performance that delights customers. We are a completelycustomer centric brand and all our product innovations and decisions come from identifying consumers wants .TheWtab7.2 delivers a very superior performance in its segment ( sub-Rs. 5000tabletsegment).Wealsoidentifiedthedonglecompatibilityissue with most tablets and decided to provide our own brand ofdongles,'WConnect'with100%compatibilitytomakelifeofour customers easy.

Pradeep Jain, Managing Director, Karbonn MobilesWithaviewofthefuture,KarbonnMobilesaimstobecome

one of the top mobile brands in the world by the year 2013. For the same, the brand has undertaken varied investmentplans which will help it in achieving the goal. Going forward, Karbonn Mobiles will expand its concerns in terms of strategic tie-ups, entrance in new markets and new launches; wherein plans are already afoot to invest 7% of revenue on R&Dactivities. Also, Karbonn Mobiles endeavours to enter untapped African and South-Asian countries which will help in garnering approximately 20% revenue from sales in the Smartphones and Tablets segment. With a visionof garner a revenuegenerationofRs. 2500

croresintheFinancialYear2012-13,KarbonnMobilesplanstoconcentrate its investmentsonagreaterR&Dmechanism, tapengaged design modules and partnerships along with creating an envious line of smartphones and tablets which will bring in greater technological ingenuity into the market.

Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions Brands such asMilagrow that are in the tech

space for the long run will continue to innovate and bring to the table industry first products. Forexample, Milagrow introduced back in October 2011 the “most ported out tablet” – a tablet with a SIMCardslot,aFullUSB,anHDMIport,amemorycardslotanda3.5mmaudiojack,all inone.Thiswas followed up by launching India’s only tablet specially for women which is also India’s lightest tablet. And very recently, Milagrow launched India’s thinnesttabletTabTop7.4whichisjust6.5mmthin.Just last week, Milagrow became the first Indian brand to introduce tablets running on Microsoft Windowsplatform.Othercrucialdifferentiatorswillbe quality and customer service – both fields where Milagrow has already made a name for it’s self.

“Today, tablets are being extensively demanded by all groups of consumers and in every sector whether its education retail, enterprise, hospitality, aviation etc. Such a huge demand in the market in India. ”

Rajesh Agarwal,Managing Director,

Micromax Informatics

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MOBILITY October 2012 | 17 www.mobilityindia.com

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Sunil Lalvani, Director, Enterprise Sales, Research In Motion, IndiaWith immense competition among the tablet

players, companies are looking for ways to push their products ahead of their competitors. At Research In Motion, we have consistently focused on providing the best in technology coupled with simplified user experience which is also a differentiator for our tablet offering. With theinherent security functionality that wipes one’s professional information from the device when disconnected from the Bridge, makes BlackBerryPlayBookamust-haveforenterpriseusers.Atthesame time the user interface, smooth functioning on wi-fi, availability of application and the android player are features that excites consumers choose theBlackBerryPlayBookovertherest.

Key differentiators of the BlackBerry Playbook include:1) The ability to pair any Bluetooth enabled smartphone

withtheBlackBerryPlaybookallowstheusertosaveonmonthly recurring data services cost and eliminates the need of a dedicated sim card for the Playbook.

2) The ability to virtually partition and manage Corporate Data on the BlackBerry Playbook givesCIO’s peace ofmind to control and manage Corporate data even on personal owned Playbooks. This ensures that Corporate data is not compromised even if the Playbook is stolen or lost.

3) The ability to create and manage a separate Enterprise Catalogue section on theBlackBerryPlaybook,allowsITadministratorsand users to seamlessly manage and update applications that are critical from a work perspective and mandated as per the organizationpolicyguidelines.Thesearekeydifferentiators that make the BB PlaybookthepreferredchoiceofEnterprisecustomerstoday.

Suneet Singh Tuli, CEO, DatawindAns: The primary differentiators are the

following:- Offering the best in class features and

hardware specs at a very low price point.- Anytime, anywhere internet connectivity

over India’s GPRS networks to ensure maximum reach to the majority ofIndia which does not have broadband connectivity.

- Ensuringagreatinternetbrowsingexperienceover GPRS connections (Datawind has 18international patents on data compression that allows us to offer this)

- Offering local language/script support to ensure that knowledge of English is not ahurdle for end users.

- Offering premium and relevant content/apps for different segments of users at minimal or no cost.

Moving forward, what kinds of trends are likely to shape the tablet market forces?Gautam Advani, EVP & Head, Mobility, HCL Infosystems Ltd.• Inthenearfuture,utilityvalue,inbuilthandyapps,on-

the-go seamless connectivity will be some the key trends that will drive the Tablet space.

“We have a huge retail presence across the country and the HCL tablets have been accepted well across all regions. HCL Infosystems has a widespread reach in currenty more than 4000+ cities in India”

Gautam Advani, EVP & Hed, Mobility, HCL Infosystems Ltd

“Karbonn Mobiles has at the present moment more than 1000 distributorships and 50,000 dealers which covering 90% of the country. These consumers efficiently serviced by a dedicated sales team, also employs an advanced sales tracking mechanism to pursue sales which forms an integral part of the sales & marketing strategy of the brand”

Pradeep Jain, Managing Director,

Karbonn Mobiles

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MOBILITY18 | October 2012 www.mobilityindia.com

• Ontheenterprisefront,sectorssuchasBFSI,education,insurance, healthcare and entertainment will also play majorroleindrivingthecategory.

• With the increase in number of other players thecompetition in the Tablet space has been on the rise, resulting in innovative products.

• FactorssuchasBYOD(BringYourOwnDevice),upgradedmultimedia features will further increase the acceptance of Tablet in the corporate sector.

Alex Huang, Managing Director, System Business Group, Asus India.

Industry has witnessed tablets unveiling by various existing and well established brands as well as by lower tier vendors at entry level. As varied are the offerings by different vendors, the segment that they are targeting are equally divergent. Moving forward, we expect to see android tablets and low cost tablets entering the market and shaping up the market forces.

Nafis Kazim, Chief Operating Officer, Shyam Networks Limited

Tablets in either segments are becoming more and more apps focused with almost all major players launching mediaconsumption or education specific apps catering to high income groups or students respectively. Primary TG for premium brands primary include youth 25-35 years, disposable incomes, status conscious,usuallyDoubleIncome.FormassbrandsthePrimaryTG is turning out to be 13-25 student community with less disposable incomes, dependent on parents for their pocket monies.

Tablets in premium segments are seen more as a wholesome deviceforoffice&entertainment.Inmasssegmentsitiseithermore perceived as education, gaming limited entertainment.

Rajesh Agarwal, Managing Director, Micromax InformaticsRecently, there has been high adoption of tablets in the

Indian market in enterprise, education, retail sector. Going forward, the trends will be in terms of the content that is provided by the product. It would be more focused on the software rather than thehardware. Itwill be all aboutVASapplications and the ability of the device to fulfil the need gap of people. Today’s young generation consists of restless heads who demands for technology at the tip of their fingers. They

need to be technologically equipped and demand to possess thelatestinnovations.Withgrowingcompetitionitisobservedthat no consumer is a brand loyalist. Their ultimate goal is to possess an innovation. They may tend to switch onto other brand if they come across a relevant invention. So the prime focus for bringing in devices is to provide the consumers with aproducttheywillaspiretobuyratherthanjustconcentratingon the pricing strategy. The success in adoption of tablets will largely depend on product performance and availability of relevant content.

Suneet Singh Tuli, CEO, DatawindWe believe that in the next 24months the tabletmarket

wouldexceedthesizeofthecomputermarketinIndia–i.e.10millionunits/year.Thespaceisenormous.Duetohugeincomedisparities, there is space for different players offering products atvariedpricestoparticipate.Majorplayerswhomaynothaveentered themarket as yetwill also enter thismarket.We areproud of the fact that we have created a product category, which was missing. The needs of a segment of the population were being ignored which would be taken care of by this category of tablets.

Sunil Lalvani, Director, Enterprise Sales, Research In Motion, India

The tablet PC is a unique category that beautifully amalgamates the functions of a laptop and smartphone on an entirely new device, best known as the third screen.

Tablet PCs give a good experience to users in terms of both work and leisure. One can download personal information while at the same time, get equal output from the device for work-related functions. A lot of preference for the device is also driven as a result of this capability that comes with tablet PCs.

In a country such as India, the uptake is also widely driven by various factors namely, price, tariffs and availability of relevant apps.While there are consumerswhowill go for competitivepricing and average technology, there will continue to be a great demand for tablets of global standards with cutting edge technologyforthetechnologysavvycategoryofusers.FromanEnterprise perspective the security andmanageability featuresof the Tablet are key driving factors given that secure Corporate data cannot be compromised even on employee owned tablets.

Kapil Wadhwa, MD, Champion ComputersAns. The tablet as a device scores over others

becauseofitscompactsize,largerscreenthansmartphonesandreasonablygoodprocessingpower.Weforesee that the education and entertainment content would play a driving force in the adoption of tablets. Withtheincreaseine-booksbotheducationalbooksand fiction/non-fiction and entertainment ( movies, music and games ) being consumed on demand and on the go, the tablet provides the right user experience .

Most of the tablets are from China and are more or less of the same quality so the onus of differentiation comes down to either pricing or the final product itself coupled with strong after

“This new concept in the consumer electronics field and considering the number of young tech-savvy population in India, tablet market is bound to grow many folds in the coming years.”

Kapil Wdhwa,Managing Director,

Champion Computers

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sales service. We have already integrated ourtablets with some unique apps and the tablets are aggressively priced with no compromise on quality. We are adopting a "market penetration' strategyrather than a 'market skimming ' strategy.

Apps are the catalysts in this segment for now, but as our consumer gets accustomed to tabs and there is development in the android segment we see many possibilities like customized ROM's,rooted Tabs, induction of 4G etc.

Please share some of your tablet product models that you are planning to launch in the Indian market?

Alex Huang, Managing Director, System Business Group, Asus India.

In India, it's both value and price that work for the customer at large. Our prime strategy remains in offering product line considering all the aspects including Value, volume, and other excitingfeatures, in order to offer the most complete and satisfyingcomputingexperience.Weintendtorollout products for the mid level segment as well.

Sunil Lalvani, Director, Enterprise Sales, Research In Motion, India

The Indian market is yet at a nascent stage of tablet consumption; hence currently we don’t have plans of releasing anewtabletinIndia.Howeverkeepingpacewiththesteadilygrowing global infrastructure and technology capabilities, we have recently launched the new 4G LTE BlackBerry PlayBooktablet with built-in support for cellular networks. The new 4G LTE BlackBerry PlayBookmaintains a sleek and ultra-portableform while delivering overall faster performance over the original BlackBerryPlayBook,aswellassupportforblazingfast4GLTEnetworks.The4GLTEBlackBerryPlayBookallowscustomerstowork more productively and connect to the Internet, as well as access their email, on-line apps, media and content, from more places than ever.

Rajeev Karwal, Founder & CEO Milagrow Business & Knowledge Solutions

Tablets which can give a user the ability to not only consume but also create information, will find their place in the list of necessityitemsandnotjustasluxurygadgets.WearelaunchingtwoAndroidTabTopsinChennai-asub-

`10,000 product and a very impressive 10-inch product priced above Rs. 20,000. Just last week we launched 2 powerful 10-inchWindowstabletsrunningIntelCedarTrailN26001.6GHzduocoreprocessorswithinternalmemoryoptionsof64GBand128GB.

Suneet Singh Tuli, CEO, DatawindAns.Wehave a number of newproducts in the pipeline,

and expect at least 3 new product introductions before end of thisyear.Ourfocusistovarytheformfactorbeyondjust7”.Furtherdetailswillfollow.

Nafis Kazim, Chief Operating Officer, Shyam Networks LimitedWinknet is looking at launching two tablets in the initial

phase.ThoseareWonder(7inch)&Ultimate(9.7inch).1. Wonder: The target group of Wonder are primarily

students, young professional, techno geeks with limited spending power within an age group of 16 – 24. The tablets would promise of giving enriched broadband experience and is prices at Rs. 8995. This is complete value formonerywithbest in classH/W, featuresandapps.

2. Ultimate:Ultimateistargetedattheageof25-24midlevel professional with highe level of awareness and techno friendly attitude. Priced at MRP:14995/-, this product would have lots of office suite apps relevant for the professionals

Bothtabletsarehighongaming,Bollywood&thousandsofdownloadable apps.

Kapil Wadhwa, MD, Champion ComputersAns.Weareplanningtolaunch2newmodelsinthenextone

quarter. The first is an ICS 4.0 based tablet with calling features calledtheWtab7.3.Thesecondonewouldbe2GTabletwithCalling , followed by 3G Tablet with Netsurfing feature

Sandeep Popli, Country Manager, Go Tech Digital Pvt Wewillhave4modelsbyOctober2012andplantohave

5modelsbyendofthisyear.Wewouldcontinuetoworkwith5 models thereafter and keep changing the models as per the trend.Howeverwewillalwaysbetherewithanentryproduct.Stay tuned for a new product announcement in next one week.

“This new concept in the consumer electronics field and considering the number of young tech-savvy population in India, tablet market is bound to grow many folds in the coming years.”

Suneet Singh Tuli

CEO,Datawind

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