mobile'snextbestthing:ar

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AR – Mobile’s Next Best Thing 2011 iMedia Entertainment Marketing Summit Scott Wellwood VP Business Development 1

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Page 1: Mobile'sNextBestThing:AR

AR – Mobile’s Next Best Thing2011 iMedia Entertainment Marketing Summit

Scott WellwoodVP Business Development

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Page 2: Mobile'sNextBestThing:AR

Total Immersion |

Total Immersion is the global leader in augmented reality since 1999

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Page 3: Mobile'sNextBestThing:AR

Augmented Reality Goes Mainstream (video)

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Prompt video

Page 4: Mobile'sNextBestThing:AR

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AR Mobile Entertainment Marketing - Today

Tron Legacy

Cowboys and Aliens

Page 5: Mobile'sNextBestThing:AR

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Mobile - Game Changer for AR

Page 6: Mobile'sNextBestThing:AR

It was meant to augment , not fully immerse+

1B smartphones+

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Mobile - Game Changer for AR

Page 7: Mobile'sNextBestThing:AR

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Disclaimer

Page 8: Mobile'sNextBestThing:AR

Campaign Marketing - Discovery

Mobile AR Trends in Digital Entertainment Marketing

Page 9: Mobile'sNextBestThing:AR

Campaign Marketing – Social Engagement

Mobile AR Trends in Digital Entertainment Marketing

Page 10: Mobile'sNextBestThing:AR

Sustain Marketing – Enhancement

Mobile AR Trends in Digital Entertainment Marketing

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Confidential

Thank you

facebook.com/pages/Total-Immersion

twitter.com/totalimmersion

augmented-reality-news.com/feed

www.arplus.t-immersion.com

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Scott WellwoodVP Business Development

[email protected]

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