Mobile Websites For Universal Reach 

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Mobile content consumption is growing. Website owners and companies are seeing this trend. 

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According to Diane Mermigas of MediaPost “If you don't have a mobile strategy, you don't have a growth plan.”

If you don't have a mobile strategy, you don't have a growth plan.

Mobile website can be a great way to start your mobile strategy.  • A mobile website can be accessed on ANY mobile phone with an internet connection. • Can be easily discovered by Google (or other search engines).

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Any Device Easy Mobile Search

Case Study Penske Truck Rental has announced the introduction of a new mobile website at http://m.pensketruckrental.com which makes it easy for consumers to make truck rental reservations from any smartphone.

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Case Study • Penske Truck Leasing Co. is a global transportation services provider of well-maintained trucks in addition to moving equipment, packing supplies and accessories for do-it-yourself movers. • The company focused on developing the new mobile website to ensure that its customers could find the closest Penske Truck Rental location easily. Consumers can also contact its 24/7/365 roadside assistance center while on the go. • The company developed their new mobile website to address the growing demand from its truck rental customers.

Case Study Munich Airport has launched a simplified version of its website to enable mobile device users to access information relevant to them while travelling.

Case Study Users can access to up-to-the-minute arrival and departure information, shopping and dining at the airport, parking facilities and a wide range of services and other amenities.

Here at ur mobile we strongly believe that the company's mobile website is a great way to start your mobile strategy. It is the foundation on which your mobile strategy will be built. There are 4 critical reasons for this:1) Universal Reach: A mobile website can be accessed on ANY mobile phone with an internet connection and a browser.  2) Easy Discovery:  A user can easily find your business using mobile search. According to the Online Retail Monitor Q2 2011 report, from the Google-BRC partnership, mobile search volumes rose 216 per cent year-on-year, which contributed to a 27 per cent growth in retail search volumes in Q2 2011, compared to the same quarter last year. 3) Complete Control: You have complete control - design, development and management. For first time adopters - navigating through the app submission/release process can consume a lot of time. 4) Even though some technology like Mobile Apps or QR Codes might seem trendy - you have to look at your audience and ecosystem first.

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Ur mobile is not associated with Penske Truck Leasing Co and Munich Airport . This PPT is for information only.