mobile web opportunities
Post on 19-Oct-2014
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DESCRIPTION
The mobile internet is growing fast. The session will cover business opportunities, technical challenges, traffic sources and monetization methods. It is aimed at both advertisers and affiliates.TRANSCRIPT
Mobile Web OpportunitiesPeter Glaeser, Managing Director, Mobile Space Ltd.
Overview• Traditional vs. Mobile• Building Mobile Sites• Traffic Sources• Monetization Methods• Summary• Resources• About• Q&A
1. Traditional vs. Mobile• Screen sizes and resolutions
1. Traditional vs. Mobile• Input devices
1. Traditional vs. Mobile• Connection speed
from 1MB/s to 20 MB/sFrom 384 kB/s (UMTS/3G)
to 3.6 MB/s (HSDPA)
up to 53.6 kB/s(GPRS)
1. Traditional vs. Mobile• Cookies, JavaScript, Flash
1. Traditional vs. Mobile
Conclusion: technical limitations different user experience alternative solutions needed
1. Traditional vs. Mobile
Solutions for advertisers: create separate .mobi sites shorten URLs get rid of tracking pixels build server-based tracking
1. Traditional vs. Mobile
Solutions for affiliates: stop using tracking pixels start using sub IDs (John Hasson) find out which handsets convert test it yourself
2. Building Mobile Sites
XHTML Mobile Profile<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.1//EN"
"http://www.openmobilealliance.org/tech/DTD/xhtml-mobile11.dtd">
• DIVs instead of tables• images only when needed• must display well on different screens• test with different handsets, operators ...
2. Building Mobile Sites
Input format via CSS (examples)
<input type="text" style="-wap-input-format: 'N'"/>
one numeric character
<input type="text" style="-wap-input-format: 'AA'"/>
two uppercase letters
<input type="text" style="-wap-input-format: 'A*a'"/>
one uppercase character plus zero or more lowercase characters
2. Building Mobile Sites
Click to call<a href="tel:+18001234567">call us</a>
Click to text message<a href="sms:+18001234567">write us</a>
3. Traffic Sources
unpaid: existing user base, offline media, plugins, SEO
paid: direct deals, network operators, communities, ad networks, SEM
4. Monetization Methods
direct deals: hard to set up often without any appropriate
tracking
ad networks: CPM/CPC based with low payouts no tracking problems though
4. Monetization Methods
affiliate programs: CPA based higher payouts direct relationships mobile conversion tracking needed
4. Monetization Methods
existing advertisers: mostly from mobile entertainment some from gambling (UK) hardly any from retail hardly any big brands
4. Monetization Methods
missing advertisers: retail (mobile price comparison) bookings (travel, dining, tickets) local deliveries (groceries, pizza) content (news, music, movies, adult) social services (networking, dating)
5. Summary enough users there already traffic can be quite inexpensive still relatively little competition building mobile sites isn't difficult more advertisers needed lots of opportunities for start-ups
6. Resources
XHTML Mobile Profile:• http://ready.mobi• http://mtld.mobi/emulator.php
6. Resources
Device databases:• http://wurfl.sourceforge.net• http://deviceatlas.com
6. Resources
Payment providers:• http://www.bango.com• http://www.zong.com
7. About
Peter Glaeser
company: www.sponsormob.com
blog: www.peterglaeser.com
Twitter: peterglaeser
Networks: LinkedIn, XING, Facebook
Peter Glaeser
company: www.sponsormob.com
blog: www.peterglaeser.com
Twitter: peterglaeser
Networks: LinkedIn, XING, Facebook
7. About
Q&AQ&A