mobile web (display) advertising
TRANSCRIPT
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Mobile Web (Display) Advertising
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Mobile Advertising !? :)
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Evolution of Mobile Advertising
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Evolution of Mobile Advertising
Mobile Web Advertising
Global Mobile Ad Spend Forecast for 2011
Source: http://strategyanalytics.com
will be the dominant form of mobile advertising in
near future
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Mobile Web Advertising
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Banner Ads (jpeg, gif, animated gif, png, flash lite – based on device capabilities)
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Text Ads… or better yet Text/Banner Ads
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Interstitials and Click To Call
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Although the support for information is changed, the principlesand the goals are the same as in normal web advertising
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Number$
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The worldwide mobile marketing and advertising willreach $19 billion by 2012
The global mobile marketing industry was worth $1.8billion in 2007 and is expected to grow to $24 billion by 2013
The worldwide mobile advertising market will be worthmore than $12 billion by 2011
Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure willreach $11.4 billion by 2011
$$$
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Development
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Thousands of devices with different capabilities
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device detection
So you definitely need..
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reasons to go mobile
Reasons to go mobile P B Aboost brand awareness
gain new customers
extend your media visibility
cross promotion
earn money
sms advertising campaigns
Publishers, Brands & Agencies
Mobile Web Sites
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The end of mobile web !?
Nope. Just “iPhonify”
iPhone users prefer the mobile version of websites
The iPhone
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smart mobisite development is based ondevice detection
Mobile Web Sites
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Mobile analytics extract relevant data and reports for brands, publishers and agencies
Traditional web analytics tools cannot accurately monitor and measure mobile websites
Mobile Web Analytics
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Mobile Web Analytics
http://m.hotnews.ro
mar 2008 – oct 2008
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mobile analytics development is based ondevice detection
Mobile Web Analytics
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Mobile Web AdServer
1) Ad Request – triggers user profile recognition
2) Ad Targeting – campaign targeting criteria are matched with user profile and ad inventory
3) Ad Delivery – selected ad is optimized for handset and delivered
Mobile Web AdServers exist and you can start using one as soon as you get your mobisite.
We can help with that. With the mobisite too.
(We’re also working on our adserver solution.. Coming soon ;)
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mobile adserver development is based ondevice detection
Mobile Web AdServer
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Thanks!
The web is moving towards mobile. Although the support for information differs, the goals of mobile
web advertising remains the same as in normal web.
However, the development will change and the device detection engine and device-specific
rendering support are a must.
So…