mobile web
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Presentation on mobile webTRANSCRIPT
The mobile web,past present and future
Alex ChristoforouWadja, Inc.@alexwadja
We’re at the beginning of a new era for social Internet innovators who are re-imagining and re- inventing a Web of people and places, looking beyond documents and websites.
John Doerr, Partner, KPCB
Web is undergoing a social evolution
A historic technology shift
Mobile is phones and tablets
Mobile devices surpassed PCs in 2010
The post PC world – R.I.P.
Post PC world
- iPhone 2007 (modern smartphone)- iPad in 2010 (modern tablet computer)
Shift in how we interact with devices
Apple defined the ecosystem
Hardware Apps App Store
PC - evolution of discovery
Mobile - evolution of discovery
Do you see a pattern here?History is repeating itself, it’s doing so
at a much faster pace.
What is an App?
Can Be Device Native
Can Be Web Native
Can Be Hybrid (HTML5 running through an app wrapper)
Device vs. Native
Differences are more blurry everyday
Can you spot the web native apps?(hint: 8 of the below are web native)
The App store economy
38+ App store platforms
500,000 Apps 450,000 Apps
From Apps to everything media
Thank you
The mobile ecosystem
Apple released a study saying that the ecosystem associated with its devices has created over 514,000 US jobs, with more than 200,000 jobs attributed to the app business alone.
Understanding the platforms
Developers are the new kingmakers
Thank youApps make the mobile device a must
have
Thank you
Internet Trends 2011Web 2.0 SummitSan Francisco, California
Thank you
Mobile usage numbers
Mobile usage ramping up fast
Mobile adoption – straight line up
Smartphone shipments surpass feature phones in Europe and USA
3G - 35% year on year growth
Smartphone usage has huge upside
Mobile and social is global
Thank you
Mobile commerce
Mobile commerce – we have lift off!
In a mobile commerce, transparent world – pricing
matters a lot
Mobile is huge for local commerce
Thank you
Mobile advertising
Global mobile app and ad revenue rising
Advertisers follow eyeballs
Mobile advertising growing fast, globally
Ad spend upside is in mobile and web
Thank you
Today’s mobile players
Smartphones and tablets – 2 horse race so far
iPods changed media – iPhone grew fast – iPad growth is amazing!
Android adoption even faster than iPhone
Android is on top of mobile browsing
Thank you
The opportunities that lie ahead
Thank youFrom an operators viewpoint- Apps are important, they drive mobile internet usage- More usage equals more revenue- Operators want to become part of the app ecosystem
- APIs for developers- Operator billing- Revenue share with app owners- Developer community programs (at&t developer
network)- Promote local apps (at&t and verizon app store)
source (mobile entertainment - http://www.mobile-ent.biz/)
Mobile search is exploding
Web traffic from tablets is rising
Thank youHow an app makes money
Revenue share with app store owner…
- Pay to download / access- Free but ad supported- In-app payments- Subscriptions to access areas
Thank youAverage number of apps per user
37 Apple - 22 Android - 10 Blackberry
Happy customers84% Apple App Store - 81% Android
Market58% Blackberry App World
Thank youFemale focus
- 39% of smartphone owning woman 55+ have downloaded 1 or more apps.- 22.5% discover their favorite app from a friends recommendation
Thank youAn analyst viewpoint
Thank youPeople pay for apps
- 50% of iPhone owners buy at least one paid app a month- 101,204, the average copies sold per iPhone app over 261 day lifetime- 35% of apps showing on most “popular app chart” lists are paid- 7% of iPhone owner have spent $50 on games in last 3 months
Thank you
Alex ChristoforouWadja, Inc.@alexwadja