mobile video services, momo helsinki 2006
DESCRIPTION
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland http://globalsummit.mobilemonday.net/ Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.htmlTRANSCRIPT
![Page 1: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/1.jpg)
© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
3G mobile video interactive services
2006-05-08-Helsinki-Mobile_Monday_Claude Florin_V1.ppt
Claude FlorinMarketing Manager, HP OpenCall Business UnitMobile Monday Summit, Helsinki
![Page 2: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/2.jpg)
2 13 July 2007
Create and capture new demand• Consumers are looking for
“fun” user experience
SimplePersonalEnjoyableCommunity-enabler
![Page 3: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/3.jpg)
3 13 July 2007
Demand evolution
Multimedia adoption
MusicGames
Video Photo
MMS
RingtonesRing-back
Presence + chat
MP3
Mobile TV
Push to video
time2.5Gwireline & wireless
IP broadband
Movieclips
SMS+
Voice portal
Content
Personal / Community
conference
Blogingmessaging
IPTV
Image source : 3 UK at 3GSM 2005
![Page 4: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/4.jpg)
4 13 July 2007
Fun user experiences with 3G video
Personal
Simple
Enjoyablecontent
Communityoriented
![Page 5: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/5.jpg)
5 13 July 2007
Nokia N90•2MP,1600 x 1200•VHS-quality video•Format MPEG-4, .mp4•Resolution CIF, 352x288•Rate 5-15 frame/s (light )•Audio AAC-LC
Web & RSS Mobile TV (DVB-H)
3G Video call
iTunes®
Music video bloging, podcasting
South by South West•Music & Media Conference
•1300 musical acts•58 stages
http://server1.sxsw.com/2006/vlogs/grp1http://server1.sxsw.com/2006/vlogs/grp2
![Page 6: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/6.jpg)
6 13 July 2007
Music video bloging, podcasting
http://www.myspace.com/kemopetrolband
![Page 7: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/7.jpg)
7 13 July 2007
Music video bloging, podcasting
http://www.soundslikesuomi.com/frames.html
![Page 8: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/8.jpg)
8 13 July 2007
Music video bloging, podcasting
![Page 9: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/9.jpg)
9 13 July 2007
Video call completion and messaging
• Call completion by − Voice calls− Video message
• Record 30 s• Review / send
• Message delivery− MMS− Video portal call
• Call setup, introduction menu, playback
− WAP push− http://
![Page 10: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/10.jpg)
10 13 July 2007
Video ring-back tones• Contents depending on
− caller, − caller group, − time of day, − special days
• Content management− Buy-what-you-view− Gift Service− Content notification− Suspend/resume service− Exclude (black list)
![Page 11: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/11.jpg)
11 13 July 2007
Mobile picture and video usage
Source: Kenton O’Hara HP Labs 2004, 2005
4%Group task
To share for performing a task
8%Remote task
To accomplish a task
10%
Personal taskTo support task without sharing
Tasks
35%Group
experience , shared moment, children, friends
21%Send to
friends or familyin the moment or later
40%
Personal enjoyment or memories
Emotions
GroupsPerson to person Individual
65% to be shared
34 p
ics
/ m
onth
50% small talk
28% Show + 22% Functional
Camera multimedia messaging
Video-calls45% move30% home20% work5
v-ca
lls +
3 c
lips
+
![Page 12: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/12.jpg)
12 13 July 2007
Aspects of convergence• Broadband : ubiquitous
media distribution• Quadruple play : fixed
and mobile services• Decomposed of business
value chain : xSPs, xNOs
![Page 13: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/13.jpg)
13 13 July 2007
Device convergence
![Page 14: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/14.jpg)
14 13 July 2007Storycast demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories
Personalized storytelling
![Page 15: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/15.jpg)
15 13 July 2007
Mobile + broadcast interaction
Sources : BBC, Fun to Phone Solutions Oy, Hexia
Voice blog
Video calls
SMS-chat
![Page 16: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/16.jpg)
16 13 July 2007
3G participation TV
GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment
![Page 17: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/17.jpg)
17 13 July 2007GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment
3G participation TV
![Page 18: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/18.jpg)
18 13 July 2007
• Video, image content sharing
Sharing events with friends
![Page 19: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/19.jpg)
19 13 July 2007
Infrastructure for differentiation and low cost• Create new markets with
Enablers for multimedia, service access, personalizationCross industry cooperation Mixed edge and network services
![Page 20: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/20.jpg)
20 13 July 2007
Align on IP Multimedia Subsystem
User equipment plane
IP backbone
Application planehh hh hh hh
Switching plane
Service delivery plane HSS
![Page 21: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/21.jpg)
21 13 July 2007
Multimedia service creation
h OpenCall Media Platform + Video
Resource manager
Signalling(SIP)
Media processing
Audiocodecs
Videocodecs
Configuration manager
OAM manager Alarm manager
CCXML interpreter VoiceXML interpreter
Web development
Network + devices integration
+ video+ audio+ voice
Soft DSP
Video user experiences
![Page 22: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/22.jpg)
22 13 July 2007
IP
Multimedia service deployment
IMSServiceProvider
ApplicationProvider
VXMLCCXML
h
h
Video portalapplication
Video contact center application
![Page 23: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/23.jpg)
23 13 July 2007
• Provisioning• Usage/Monitoring• Customer Service• Charging• Privacy• Packaging
Multimedia service value chain
• Interaction• DRM• Entertainment• Information• Communication• Digital goods
• Delivery• Location• QoS• Authentication• Multi Networks• Usage
Innovative Flexible
Applications,Services,Content
Service Retailers
Network Operators
![Page 24: Mobile video services, MoMo Helsinki 2006](https://reader034.vdocuments.site/reader034/viewer/2022052617/54551687af795994188b46dd/html5/thumbnails/24.jpg)
24 13 July 2007
Conclusion• Create demand with fun
3G video user experiences leveraging both content and communities.
• Make competition irrelevant with value-chains across content providers, software developers and fixed / mobile ASPs
• Enable differentiation and low cost using software infrastructure such as IMS