mobile trends 2013 - montreal start-up breakfast club
DESCRIPTION
Presented to Montreal Start-up breakfast. What will be the key mobile trends in 2013? How will retail survive the impact of mobile? What is passbook and what does it offer? Which platform should I develop for?TRANSCRIPT
Mobile Trends in 2013
Richard Beck
Mobile Trends in 2013Tuesday, 12 February, 13
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Retail
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Showrooming
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Do you use your mobile device while shopping in a store?
Source: JiWire, Q3 2012
64%
2011 2012
85%growth
Yes No
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Comparis
on
shopped
Searched fo
r
product r
eviews
Searched fo
r
coupons
Obtained pro
duct
inform
ation
Purchased on m
obile
while in
-store
Searched fo
r a fri
end’s
recom
mendatio
n
None of the above
Which of the following have you done on your mobile device while shopping in a store?
Source: JiWire, Q3 2012
45% 49%
37%41%
27% 28%
19%26%
15% 19%
7% 10%
27%
16%
Q4 2011
Q3 2012
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Mobile Cash Desk
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The Future of Retail
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In Store At a Desk AnywhereTuesday, 12 February, 13
In Store At a Desk Anywhere
Multichannel Relationships
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In Store At a Desk Anywhere
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In Store At a Desk Anywhere
Improved Experience
More InformationNo Cash desk
Better Informed RepsCapture Showroomers
Target OffersEndless Isle
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Passbook
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What is Passbook?
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What is Passbook?
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Why Passbook?
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Why Not NFC?
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Passbook Opportunities
•Store Cards
•Discount Coupons
•Location-Based Marketing
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Try Passbook
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Passbook On Android
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Application Design Trends
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hallmarks of modern UI graphic design style are
(almost) never used in good print graphic design... If you
want to see the future of software UI design, look to the history of print design.
John Gruber
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End of Skeuomorphism?
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Towards Minimalism
feedly twitterific 5 Letterpress
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One iPad to rule them all
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Market Share in 2013
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Q4 US Market Share
-2%
13.5%
29%
44.5%
60%
Android iPhone BlackBerry Microsoft Symbian
0%
-0%-2%
2%1% 1%3%
6%
36%
53%
MarketShare Change
Source: comScoreTuesday, 12 February, 13
Q4 US Sales ShareSource: Carriers
84%
55%
72% saleswere iPhones
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Worldwide Market ShareSource: Venturebeat
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>3 1
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Worldwide UsageSource: NetApplications
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Who to Develop For?
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Thank You!
digital-possibilities.com
@digitalPoss
passbook.digital-possibilities.com
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