mobile / tablet application development - what are my options?
DESCRIPTION
Presentation on Mobile / Tablet Application Development as done to the Commerce and Industry Association of New Jersey on September 19, and to the New Jersey Technology Council on September 20.TRANSCRIPT
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DATA Inc. USA72 Summit AvenueMontvale, NJ 07645(201) 802-9800www.datainc.biz
Find us on…
NJTC Mobile Application Development
Conference What Are My Options?
September 20, 2012
Mobile ComputingIs it worth the
hype?
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Just the latest buzzword?
• Mainframes/dumb terminals (~1950, military, weather)
• PCs (~1980, business applications)• LANs (1983, file-sharing)• Client-Server/fat clients (late 1980’s, back to the
future)• Internet/Web 1.0 (early 1990’s, email, WWW)• Web 2.0 (2002, blogging, collaboration, social media)• Cloud Computing (late 2000’s, CPU and storage as
utility)• Mobile Computing (2007, iPhone announced)
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Were they all worth it?
• (Too) many paradigm shifts• Expensive to keep shifting
– Capital expenses– Training– Loss of focus and momentum
• What had we gained?• Where are we now?
– These are the best of times (and the worst of times?)
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Mobile impact on Top Line
• Increase business
• Drive sales
• Strengthen brand awareness
• Improve customer relationships
• New revenue opportunities
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Mobile impact on Bottom Line
• Increase worker productivity
• Improve employee communications
• Decrease production costs
• Increase responsiveness
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What are my dev. options?
•Native – iOS
• iPhone • iPad
– Android – Windows Phone – Others...
•Pure HTML 5•Hybrid
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Case Study
Financial Services Industry Client
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The Problem
• Financial Advisors did not have a convenient way to share information with their clients at on-site meetings
• All research, trades, portfolio management, etc. is performed in-office on very powerful, multi-monitor workstations
• When making a client visit, the FA would:– Print and carry reams of paper reports– Remote-control their office workstation from a laptop– Slow, inefficient, clunky
• NOT A GOOD WAY TO STRENGTHEN YOUR BRAND IMAGE IN FRONT OF A HIGH NET-WORTH CLIENT
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Solution (?)
• Reproduce the workstation experience on a mobile device
• For this application, such a device requires:– LARGE, high-quality display– Lightweight – Instant-on– Long battery life– Network connectivity (Internet, VPN)– Security
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Tablet Computer
• The perfect fit – iPad– Android-based tablet
• Why not just use a laptop?
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“Houston, we have a problem”
• Not with the hardware, but with the software• A tablet is not a desktop PC
– Limited storage– Different/limited input methods– Smaller (yet higher-res) display– Limited network bandwidth and intermittent
connectivity
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(Re-)Design/Rethink Software
• What are the unique features of the tablet?– Camera (still and motion capture)– Audio (microphone, speakers with 3D Dolby
processing)– Sensors: GPS, Compass, Accelerometer,
Bluetooth, NFC– Touch, multi-touch
• What other challenges are present in the tablet operating system software?– Apple iOS is very locked-down– Cannot share data (easily) between apps
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Consider the Use Case
• Inside the office the FA has access to 1500+ applications– Advanced forecasting, trading, esoteric
functionality
• Outside the office (during client visit) his needs are highly focused– Display portfolio positions– Display investment return– Perform what-if scenarios– Hand the tablet over to the client!
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The Correct Approach
• Find developers experienced in mobile computing– Not so easy, better to rely on a trusted
partner
• Build “apps”, not monolithic applications• Release early and often• Focus on features that users need the
most– Apple recommends 3-4 features per release
• Be constantly aware of unique features and limitations of tablet platform
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The Outcome
• First set of three apps was released to group of 40 pilot users
• After 2 months of use a survey was compiled– 97% pilot users reported being very- to
extremely-satisfied with the app features, usability, reliability, utility
– The apps were the singular talk of the town at the annual FA conference
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The Outcome
Successful execution was deemed to be a critical driver in retention of FA’s
during a very challenging business cycle
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Dedicated to your success
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Questions?