mobile second @ nextstep 2014
DESCRIPTION
From the experience in developing dozens of enterprise web and mobile applications we're forced to question a Mobile First approach for the enterprise.TRANSCRIPT
www.outsystems.com
Mobile Second?Create a winning mobile strategy
Mobile FirstSoup Second ?
Mobile Growth
Only mobile stats in this presentation
?Mobile Second
There’s something we should be doing before
"Thinking mobile first forces you to only keep what matters in our websites. We have to think about usability & content because people on
mobile have very little time and screen space."http://www.lukew.com/ff/entry.asp?1598
You've spent tons of time and effort building your website. So when you add content, features, or functionality, you naturally focus on your
website first. Wrong move. Smart businesses now think mobile first. http://www.inc.com/jeff-haden/why-small-business-should-think-mobile-first.html
Why does a mobile first strategy make for a more sustainable website? Simply put, it forces the website owner to consider what content and
which transactions are most essential for a mobile experience.http://www.mightybytes.com/blog/mobile-first-sustainability/
1 to 3 websites
100 to 300 web applications
Does Mobile Firstapply to Enterprise Applications?
Enterprise Users are confortable with complexity
Surfing Working
3 seconds to getuser’s attention
8 hours per daycompleting tasks
Surfing Working
Less is More More for Less
Simplicity Efficiency
1.Enterprise Userscrave efficiencyBut it is always a balancing act between efficiency and simplicity
No place for Mobile?
10 backoffice apps in one place, on the go
Runway tarmac inspection
Hospital ward backoffice
Information decays through the nurse shift
Biomedical research laboratories
Going Mobile
1
Collect information as it appears, taking advantage of new sensors2
Access relevant information where it is most valuable
3 Put it wherever customers are involved
Key for BIG DATA
2.Great opportunitieson MobileIdentify the opportunities with highest return
Let’s build it and they will come!
How to fit complex applications into a smartphone
Mobile Challenge
Text must remain readable
Fat fingers need big targets
Zoom kills productivity
By going smaller, things must get bigger
Choose the right use cases!
Go to Mobile Version
Go to Normal Website
Most follow the normal website version.
People have learned to not trust the choices made for them.
Too simplistic!!
Failed mobile adoption after interest surge
Positive results
Negative results
No results
33%
Based on experiments at Microsoft, both intuition and expert opinion are extremely poor gauges of the value our ideas deliver to users.
Lean Enterprise (2014)
Law of Unintended Consequences
Airbus tried to reduce huming noise, but customers hated it.
3.It’s easy to get it wrong!Specially on mobile, where there are more constraints
How to create a winning mobile approach?
Rich Context
Go to where your users are
UserTechnology
The car alone will not win any competitionswithout a great fit with its driver
Context FirstMobile Second
4.User context is key for mobile approachDefine the MVMPMinimum Viable Mobile Product
We have the users’ contextWe have the right use cases
Let’s go Mobile!
UX Agile Project an example
Stakeholder Workshops
Field Studies
Personas
Mockups
Stakeholder Demos
Usability Reviews
Usability Tests
200 production changes in
2 weeks
Analysis Development Go Live
High-productivity platform
development and change management
Single Code Base
Fix and deploy in minutes across all devices
"write 80% once” is achievable for many apps, so such tools have value even if they aren't perfect.
Gartner on Mobile Technologies and Capabilities
5.Hybrid/Web is perfect for enterprise mobileSolves, at least, 80% of mobile challenges with a single code base
What’s the Target Device?
Different Apps per Device?
Responsive Approach
6.Start with responsiveand optimize for mobile
Use analytics to figure out the mobile use cases
Context FirstDesktop or Mobile Second
Responsive
Track
Learn
Optimize
Mobileor
1987Tom Peters warns that in times of great uncertainty you need to get close to the customer.
He actually dictates that every worker should go out to meet customers several times a year.
If you’re a decider or influencer on building apps,spend a day each trimester next to your users
meaning both customers and employees.
Thank You
Gonçalo VeigaOutSystems UX Services [email protected]