mobile revolution in the digital era

https://www.linkedin.com/in/jmbarroslima

José Marconi Lima MBA ,PMP, ITIL, CSPO, CSM

IT Project Manager

Strictly speaking, digital refers to theencoding and manipulation of data in a binary format, a sequence of 1´s and 0´s. Each position (0 or 1) in a sequence is a bitand a sequence of 8 bits is a byte.

The ENIAC, 1946, is considered by manyas the first eletronic digital computer.

Digital differs from analogue because it is discrete, while analogue is a continous, physical and more accurate (surprised?) representation of data.


So, for instance, in order to transmitdigital data via a carrier network a modem is necessary to convert digital to analoguewhen sending and converting the signalbach to digital when receiving

Despite of being a finite representationand less accurate than analoguetechnology, digital is easier to store andmanipulate, and much more durable andcompatible;


The first mobile communication devicesproduced came out during world war II, notexactly handhelds, with distance limitations in many cases and based on radio frequencies.

In the 40´s AT&T launched the MobileTelephone Service (MTS)* and the firstresearches for use of hexagonal cell started!

But only in 1983, the first mobile phone, theMotorola DynaTAC 8000X, was released onthe 1st US 1G cellular network, fromAlmeritech.


* a 36kg device was not exactly a handheld, neither mobile, is it?

In the 90´s, came the 2G networks, GSM and CDMA standards competed usingdigital instead of analogue transmission.

The first mobile phones with PDA* capabilities came out. IBM´s Simon is saidto be the first smartphone and Nokia´s7110 was to first to use WAP.

The 2000´s brought the 3G technologywith new possibilities, such as bettermobile internet protocols, multimedia content, etc


* Personal Digital Assistant were dedicated devices running Blackberry, Palm or Pocket PC operating systems.

In January 2007, Apple launched the theiPhone, a smartphone with a revolutionary anduser friendly multi-touch interface, enhancinguser experience and features standards in thesmartphone industry.

In 2008 the first Google´s Android OS smartphone was launched by HTC. In 2010, Microsoft launches the Windows Phone OS. Than came iPads, tablets, phablets, etc.

Mobile devices are part of lives now, they are with us all days, everywhere, 24 hours!


Digital technology is in everything, fromcomputers , smartphones, and TVs, to watches , cars, etc;

The explosive growth of mobile devices use, connectivity and internet acessibility made thedigital technology available everywhere, in your hands, all day, 24 hours, and online!!!

It provides content, communication andservices wherever your are, whenever youwant!!


Digital technology + mobile + connectivity is changing people´s behavior, demands andexpectations; consequently, the way theyrelate to each other and do business

So, next time you hear digital, digital revolution or digital strategy, specially, havethis triad in mind, as well as how it can (orhow it will) affect your company and yourbusiness!


Drop of desktop world sales since 2012 (Source: CNN Money / IDC / Apr-13)

In the beginning of 2014, 55% ofamericans had smartphones and 42% tablets (Source: CNN Money / Pew Research Center / Jan-14)


In July, 2014, Sales projection for the yearwas 308,5 millions of PCs (-2,9%), 256 millions of tablets (+24%) and 1,9 billionsde celulares (+3,1%, 66% smartphones) (Source:

Valor Online / Gartner, Jul-14)

The world has more mobile devices (7,22 billions) than people (between 7,19 and7,22 billions) (Source: The Independent, Out-4)


In Feb/14, 55% of the americans accessedinternet from their mobile devices(47% apps e 8% browsers) (Source: CNN Money / ComScore, Fev-14)


50% of the american consumers says theydo not return to a website in case it does not support mobile (Source: The Social Media Hat)

Half of B2B suppliers sells via mobile and¾ of survey respondents said they hadplans to sell via mobile until the end 2014 (Source: MarketingCharts


14 countries with over 100 millions usersin 2013:

1. China: 1.246,3 mi

2. Índia: 893,3 mi

3. EUA: 345,2 mi

4. Indonésia: 285,0 mi

5. Brazil: 272,6 mi

....

14. México: 102,7 mi

https://www.linkedin.com/in/jmbarroslimaSource: Paul Lambert / Agências Reguladoras nacionais / Jun-13

Marketing / Ads

Social

B2C / B2B / C2C / Banking

Corporate

Personal


Marketeers spent U$ 4,4 billions in mobilemedia in 2012, and 31,1 billions is expected until 2017. (Source: Heidi Cohen, Out-13)

The business model is usually based on:

prints, clicks and/or sales conversion from adsin apps or sites

Brand reinforcement in sponsored apps


Social networks propelled the use ofmobile devices in the world and keepplaying an important role in the mobileuniverse. In 2013, 71% of the usersaccessed social networks from theirsmartphones.


E-Commerce (retail) via mobile devices in theUS in 2013 reached the number of U$ 42,28 billions and it is projected U$ 133,35 bilhões for 2018(Source: Statista, 2014)

PayPal accummulated U$ 27 billions in digital payments via mobile devices in 2013 (Source: Statista,

2014)

C2C, such as eBay, Mercado Livre and manyothers offer their services thru native mobileapplications

The majority of banks already offer internet banking solutions via native mobileapplications


Bring Your Own Device (BYOD) has gainedsupport within companies with the risemobile devices use, and its proposal is to give employees the option of using theirown devices to performe their work, be it at the office or at home.

Corporate solutions supporting mobiledevices should be more commom soon, allowing more productivity and flexibility.


Personal use, services and collaborativeapplications that add value to the user.

Monetization is usually based on media sales, in-app purchase or fee applied to the price of the service or product offered

Agendas, Games, Spreadsheets

Taxi and transportation services

Maps, Waze

Streaming de áudio e vídeo


Indoor Localization

analytics solutions

Payments solutions

Internet of Things

Wearables

BYOD and multiplatform solutions/tools


Indoor localization services are designedto work where GPS does not work

Commom use is in B2C applications, suchas providing directions to consumersinside a mall and discounts alerts whenpassing by certain stores


These tools provide data about the userbehavior, sales, conversions, etc and are specially useful for marketing purposes

Big players, such as Facebook and Google, have their own analytics solutions, butmany other companies investing money to develop solutions targeting specific data

The adoption of such tools keeps growingas well as the offer of different and more specialized solutions


Google Wallet and Apple Pay (iPhone 6) are examples of NFC mobile payment solutionsallowing payments via mobile phones usingcredit cards.

Samsung announced it will release its mobilepayment solution and Rumor has it Google is also working on a API that will allowdevelopers to create their own solutions.

Many other other companies also offer mobilepayment solution.

How is your company benefit from it?


In summary, all things connected, interfacting, exchanging data and services

In short term, close attention to cars, bikes, SaaS, Big Data, wearables


A special subset of IoT

Manufacturers are adding mobiletechnololgy to things we wear

T-shirts, Watches, Shoes, glasses, hats...

Development of applications to wearablesis a niche to be explored


Companies´s client-Server and web-baseddesktop corporate solutions will supportmobile devices. It is a fact!!!

What is your company waiting for? What is your strategy?


Strategic orientation on how to use mobiletechnology in your organization

Developing solutions that meet the needsof your organization

Knowledge transference

....
