mobile recruitment - what consumers want | mrec

TURNING THE TABLES ON MOBILE RECRUITMENT WHAT CONSUMERS WANT

Leela Srinivasan + Rob Humphrey

Tuesday, September 24, 13

144

97

57

#mrec and the devices we use


bragging rights


Earliest Adopter

David Brensilber

bragging rights


Jenny DeVaughn

Most ConnectedEarliest Adopter

David Brensilber

bragging rights


Jenny DeVaughn

Most Connected

Cindy McGregor

Most Devices

Earliest Adopter

David Brensilber

bragging rights


Jenny DeVaughn

Most Connected

Cindy McGregor

Most Devices

Ryan Unger

First to IOS7

Earliest Adopter

David Brensilber

bragging rights


4

xoxoxo


the world has gone mad for mobileTuesday, September 24, 13

MOBILE RECRUITING IS A BLANK WALL


recruiting leaders are the artists


PROCESS ART

CANDIDATE EXPERIENCE


the data


LINKEDIN ON MOBILE

33%33%

33% | 30% | 400,000Tuesday, September 24, 13

11

there are one gazillion smartphones in use


WARNINGPROPRIETARY, NEVER-BEFORE-SEEN DATA

12


437350

72

28

Passive

Active

LinkedIn Survey of 800 Professionals


“Which of the following have you ever done on a mobile device?”

Tablet Smartphone



Downloaded a company career app

9%

Uploaded aresume

22%23%

Appliedfor a job

14%

27%

29%

PROCESS

Tablet Smartphone



Downloaded a company career app

9%

Uploaded aresume

22%23%

Appliedfor a job

14%

27%

29%

PROCESS

Viewed careers oncompany site

Viewed careers onsocial site

56% 56%

68%

Viewed careers in inbox

65%60%

63%

ART

Tablet Smartphone


Brits outpace the Yanks in mobile career exploring *especially on tablets

0%

20%

40%

60%

80%

Company siteApplied

Downloaded app

Careers on social

LinkedIn profiles

0%

18%

35%

53%

70%

Company siteApplied

Downloaded app

Careers on social

LinkedIn profiles

Smartphone Tablet


PROCESS ART

M SITE EXPERIENCE


TA Leaders who say their career site is mobile-optimized:

20% Globally16% in the US

18


0%

25%

50%

75%

100%

Current job openings

Culture description

Company history

Benefits

Employee profiles

Culture awards

Blog posts on company life

Video content

When visiting a company's career site via mobile device what info would be most helpful for evaluating careers?


PROCESS ART

SOCIAL + PROFESSIONAL NETWORKS


21

no one cares about your app


If they’re not downloading your app what ARE they downloading?

0%

23%

45%

68%

90%

LinkedIn Facebook YouTube Twitter Monster Indeed Careerbuilder Jobs UK Jobs Glassdoor Dice Job Search

Which of the following apps have you downloaded to at least one mobile device?


23

PROCESS ART

InBoxTuesday, September 24, 13

Inbox: do you write for (mobile) web?• Short sentences

• Short paragraphs

• Why them

• Obvious call to action

• Make every word count


A day in the life

0%

20%

40%

60%

80%

At home before work

During commute

At work

Lunch/coffer break

At home after work

Weekend

Tablet

Smartphone

When are you most likely to research career opportunities?


The so what: think about WHEN you’re publishing

great career contentBe in their line of sight


PROCESS ART



Easy Apply vs Process Headache

28


“I have stopped applying if their technology isn't up to parThat alone tells you something about the company's priorities”


Resume requirement a real obstacle for mobile apply…

0%

10%

20%

30%

40%

No resume stored

Haven't been looking

Customize resume

Needed more time

No interesting job

No mobile apply option

Tried but took too long

Tried but too complex

Went via my network

Why haven't you applied for a job on a mobile device?


…especially for active US candidates

0%

18%

35%

53%

70%

No resume stored Wanted to customize resume No mobile apply Needed more time to think

AllUS allUS acKveUK allUK acKve

Why haven't you applied for a job on a mobile device?


Fact:mobile apply completion rates on LinkedIn are

>50% higherusing the simple apply flow


mobile apply

experience creator OR fuel for frustration?


“It was all easy except down loading my resume and it would not take it. I had to

hand deliver one to the business.”


PROCESS ART



Post Apply Delight

Connecting online and offline


SMS Updates to Remind and Engage


38

Day of Interview +


39

krog tunnel ATLTuesday, September 24, 13

mobile recruitment - what consumers want | mrec

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