mobile recruitment agency in gauteng - giraffe.co.za

Giraffe - using mobile to address unemployment in South Africa

March 2015

© Copyright Giraffe 2015 2

Poverty is not an accident. Like slavery and apartheid,

it is man-made and can be removed by the action of

human beings. - Nelson Mandela

“

”


Agenda

The challenge for jobseekers and employers

The mobile recruitment opportunity and Giraffe’s proposition

How is Giraffe different?

Credentials and progress


Unemployment is a key issue in South Africa

Unemployment is high Particularly amongst the youth

South Africa

Zambia Egypt UK US

26%

16%13%

7% 6%

Source: The Economist, April 2014; Labour Force Survey, Q3 2014

20-29 30-39 40-59

49%

29%

19%


The problem is worst amongst the blue collar workforce, 63% of whom are unemployed or not economically active

51.5 23.4

28.1 6.6

21.5 7.9

4.2

9.4

Giraffe target segment

South Africa workforce breakdown(# of people, millions)

Source: Statistics SA; Labourforce Survey, Q3 2014

13.6m people in the blue collar workforce are unemployed


Jobseekers do not have sufficient visibility of opportunities

Segregation Poor public transport Limited internet access

+ +

make it difficult to access jobs, resulting in…

Job seekers mostly finding jobs opportunistically, through word of mouth


In addition, recruitment presents significant challenges to employers

EMPLOYERS

Key question

Recruitment is expensive

2

Sourcing good candidates is difficult

1

Attrition is high

3

How can employers source, screen and hire the best people in a cost efficient manner?

Note: average recruitment cost- R1800+ per low/mid-skill worker; cost due to time spent advertising, screening and contacting candidates


• A means for employers to quickly, cheaply and easily find reliable employees

The Need

Want a cheap & effective way to source,

screen and hire good workers

Want better access to job opportunities


Agenda






• Using mobile/internet as a means to facilitate access between employers and jobseekers

The Opportunity

Internet penetrationis high

(70% in LSM 9-10)

Mobile penetrationis high

(80% in LSM 3-4)

Source: AMPS Q2-2013


Giraffe enables jobseekers to create a CV quickly and easily using their cellphone

• Jenny• Age 33• Johannesburg

• Jenny is looking for a job

• She goes door to door, handing out her CV

• This is costly, time consuming and her applications are frequently ignored

Jenny hears about Giraffe…

By answering a few simple questions, she creates a CV

She sends an SMS to 34345 to begin registration

Jenny’s CV is created on Giraffe, immediately visible to employers

© Copyright Giraffe 2015

Giraffe enables jobseekers to create a CV on their cellphone, and automatically finds the best candidates for employers

Jobseeker Employer

Jobseeker creates CV by SMSing 34345

Employer logs staff request online

Match best

candidates

Candidates receive SMS and reply if interested

Candidates arrive for interviewSchedule

interview

CV stored in database

34345


Various security checks and a social rating system are used to ensure quality

• Background checks will be conducted on every Giraffe jobseeker (some automatically, others on request of the employer)

• These include criminal check, ID verification, education check, credit check

• Additionally, past work history and referrals will be documented

Security checks

• Once a profile is registered on Giraffe, employers are able to rate employees

• These reviews and ratings will accumulate throughout a job seeker’s career, and is added to their CV/ profile

• Potential employers could use these ratings in evaluating a potential candidate

Social rating system

Your opinion matters!

Rate & Review


Giraffe presents significant benefits for both jobseeker and employer

Jobseeker Employer

FREE!

34345 • Save time – Find the right staff within 48 hours

• Reduce cost – Sourcing, screening and interview scheduling at a low price

• Ensure quality – Immediate access to a pool of vetted, rated candidates, with additional checks on request

• Register anywhere, anytime – Make a CV using your cellphone

• Receive job opportunities for FREE – Once registered, Giraffe SMSes you job opportunities

• Single, up-to-date CV – CVs are automatically updated with work history


Agenda






Giraffe is a hybrid between classifieds and recruitment agencies

Classifieds/Job portals

Recruitment agencies

Upfront

On placementPaym

ent

Scalable

Wide job scope

Screening

Employer/employee matching

Employee career management

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Agenda





© Copyright Giraffe 2015

Company overview & credentials

18

• Mobile tech startup, founded in 2014, privately owned

• Social enterprise- our vision is to help reduce unemployment in South Africa

• Focused on retail, hospitality, industrial & admin

• BBBEE level 1 rating

Company overview

Credentials

• We are currently in pilot phase working with several high-profile retailers and restaurants

• To find out more visit our website www.giraffe.co.za

http://www.giraffe.co.za/

mobile recruitment agency in gauteng - giraffe.co.za

Recruiting & HR