MOBILE REACH

ANALYSIS OF 13 BRANDS WITH PRINT, WEB AND MOBILE DATA

NRS PADD JULY 2014 – JUNE 2015 + COMSCORE JUNE 2015

BRANDS WITH PRINT, WEB AND MOBILE DATA

BBC Good FoodBBC Top Gear Cosmopolitan Empire Men's Health Heat NME Radio Times Time Out What Car? OK! Hello! National Geographic0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000Print Print & PC Print, PC & Mobile

Monthly Audience Estimates (‘000s)

Source: NRS July 2014 – June 2015 + comScore June 2015

YEAR ON YEAR MOBILE GROWTH (MILLIONS)

July 13 - June 14 July 14 - Jun 15

3.97m

13.73m

1.87m

5.92m

All adults Millennials

4.9m

5.4m

5 6.0m

6.5m

6.4

7.6m

7.7m

Source: NRS July 2014 – June 2015 + comScore June 2015

Magazine media has added nearly 8 million mobile users

in the last year

Number of titles measured increased from 10 to 13 during this period

MOBILE REACH NOW MATCHES PRINT

Print Mobile

Source: NRS July 2014 – June 2015 + comScore June 2015

13.78m 13.72m

DIGITAL ADDS 80% INCREMENTAL REACH TO PRINT

These 13 titles alone reach 25m people - nearly half the adult population

Any Print WebMobile

Source: NRS July 2014 – June 2015 + comScore June 2015

24.8m 13.78m 13.72m 6.1m

MILLENNIALS ARE A KEY MOBILE AUDIENCE

Source: NRS July 2014 – June 2015 + comScore June 2015

Millennials’ monthly

magazine media usage is up

300%

80% of Millennials are monthly

magazine media users

MILLENNIALS ARE A KEY MOBILE AUDIENCE

Source: NRS July 2014 – June 2015 + comScore June 2015

Millennials account for 1 in 4 of the adult population

Millennials account for

43% of the mobile magazine media

audience

MILLENNIALS ARE A KEY MOBILE AUDIENCE

Source: NRS July 2014 – June 2015 + comScore June 2015

Hello!

What

Car?

Radio Ti

mesNME

National

Geogra

phic OK!

BBC Good Food

BBC Top Gea

r

Time O

ut

Empire

Cosmopolit

anHea

t

Men's H

ealth

05

1015202530354045505560

31.033.2 33.7

37.0

41.845.4

46.8 49.2 49.851.8 52.1 53.1

58.8

Millenials as a % of total mobile au...

MILLENNIALS OVER INDEX ON ALL PLATFORMS

Source: NRS July 2014 – June 2015 + comScore June 2015

Mobile Web Print

156

130 129

Index

4.9m

5.

6 6.4

7.6m

7.7m

Millennials are 30% more likely to view magazine media via laptop/pc,

and 29% more likely to be print users than the average adult

MAGNETIC CEO, SUE TODD, SAYS:

“What these latest figures make clear is that although the desire for professionally edited, original content is being increasingly satisfied by mobile, this is not to the detriment of Millennials’

demand for magazine brands in print or via desktop. The growth in demand for magazine content overall reflects the success of

publishers’ channel strategies and is great news for brands looking to integrate commercial messages in the most creatively

diverse and welcoming advertising environment in UK media.”