mobile programmatic platform by exebid.dca

Why mobileprogrammatic?Why now?


The number of mobile Internet users

93 mln*Active subscribers of mobile Internet. In Russia by the end of 2015*Active subscription base of users in the SIM-

cards

52 mlnActive subscribers of mobile Internet.In Russia by the end of 2015Report from Google Mobile Day


more than 60% 50%-60% less than 50%

64%of mobile Internet in Russia by the end of 2015

.

58%in Russia by the end

of 2014

St. Petersburg

& Leningrad region 85%

Moscow & Moscow

region 90%

* Report from Google Mobile Day 2015© exebid 2016. All rights reserved

Devices used to access Internet(dynamics during the year)

*TNS Web Index 100k+, +12, Q3 2015

+29% +25%

- 4%+10%

Smart TV


• in the age group of 12-24 years, the number has

increased to 16% (+ 6% per year)

• in the age group of 25-44 years, the number has

increased to 17% (+ 8% per year)

• in the age group 45+, the number has increased

to 10% (+ 4% per year)

Mobile Internet users for different age groups

*TNS Web Index 100k+, +12, Q3 2015© exebid 2016. All rights reserved

85% of smartphone owners and 90% of

tablet users browse the Internet on their

devices every day


• Users spend on average 98 minutes per day surfing the mobile Internet

• Active mobile users log in to their devices on average 220 times a day — about every 3 minutes

© exebid 2016. All rights reserved Pay Pal report from ICOMference 2015 & TNS 2015

On average, people browse 7-8 sites

a day and open 5-6 applications

*TNS Web Index 100k+, +12, Q3 2015© exebid 2016. All rights reserved

Smartphones and tablet PC are used for viewing online videos almost as often as the stationary PC

20%

31%

17%

5%

21%

6%

18%

33%

18%

6%

21%

4%

22%

31%

14%

6%

23%

3%

Smartphones Tablet PC PC

* Report from Google Mobile Day 2015© exebid 2016. All rights reserved

Daily

Weekly

Monthly

Less than monthly

Never

Unknown

22% 82%watch videos on their

smartphones more

often than on TV

18%agree to watch

irrelevant

advertising

do not mind watching

mobile video advertising

which corresponds to

their interests

Online video consumption on mobile

devices worldwide

ZenithOptimedia. Online Video Forecast, August 2015

22,9%

40,1%

52,7%

58,1%

What data should be based on and used to

select the ads that match users’ interest?

28%

19%

18%

- based on videos viewed

- based on the history of recent views

- favorite brands

LAB, Mobile Video Usage: A Global Perspective, June 2015

LAB, Mobile Video Usage: A Global Perspective,

June 2015


Advantages of mobile programmatic

• Geo-targeting with the exact real-time location of amobile user

• User segmentation on the basis of applications installed — the ability to

select specific target groups with a high percentage

• of matching their interests

• Individually adjustable technical and audience type targeting with no

extra charge

• Wide range of formats to use

• Support for all media formats (full-screen, video, native)


– full-stack programmatic platform

from DCA (Data-Centric Alliance)

• It ensures 100 percent coverage of mobile devices,

and all types of platforms

• 3-year long expertise in the development

and further advancement of programmatic solutions

• Long-term cooperation with global advertising brands


AdvertiserUser

Mobile site/app

DMP

DSPSSP

DSP

The platform which allows

the purchase of advertising

impressions from different

advertising networks and

exchanges

SSP

The platform which allows automation in

the sale of

advertising impressions

DMP

The data management platform which

allows to analyze the information and

conduct

advertising campaigns aimed

at the right audience


• 60+ billion advertising impressions per month

• Connected to over 50 SSP, which gives the

maximum coverage of the Russian mobile Internet

• 40+ million unique users able to see your ad

• 400 000+ mobile applications and sites used by your audience

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• Real-time campaign optimization, in accordance

with their goals and traffic purchasing models

• Any mobile formats — Video, Rich Media,

Native, and standard formats

• Payment Models CPM, CPC Effective-

CPC / CPM, CPA / CPI


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Proprietary Targeting Identification technology:

• Cross-rate by unique users in allstock

exchanges

• Retargeting

• Dynamic audience segments, look-alike


Proprietary data management platform, which makes it possible

to combine advertising campaigns across multiple platforms.

Types of audience settings:

• Interests

• Search history

• Applications used

• Transfer history


The audience segments constructed in real time mode,

depending on user behavior and advertising goals


All possible technical targeting: geographical locations, including towns and

GPS coordinates, as well as operating systems, device models and their

manufacturers; connection types and telecommunications operators


Mobile technologies by

will help you to target your audience

The best way to deliver a message to your potential client

at the right time is to use mobile technology and audience

data for launching an advertising campaign in real-time mode


2/1 Bersenevskiy lane

Moscow, 119072

Phone: +7 (499) 429-09-77

For general inquiries: [email protected]

For applicants: [email protected]


mobile programmatic platform by exebid.dca

Marketing