mobile networks as an enabler for scalable development
DESCRIPTION
Presented as part of the seminar: Can mobile phones improve agricultural productivity, resilience and food security? For developing regions keen to seize the opportunities of the Networked Society, ICT facilitates education, financial services, health, safety and security, and livelihoods, in support of the Millennium Development Goals (MDGs). With more than six billion mobile subscriptions, innovative approaches are still needed to address the needs of the “last” billion users at the base of the pyramid. Ericsson takes a holistic approach by combining technology, global presence and experience in public-private partnerships. By combining competency in developing new business models, with novel approaches we can replicate and scale successful initiatives for the greatest possible impact on the Millennium Development Goals.TRANSCRIPT
MOBILE TECHNOLOGY & scalable development
Karin Svingby, Director CR Projects & Partnerships
Commercial in confidence | © Ericsson AB 2012
Price, Location, Quality, Choice,
Rating, etc
Access to information
Farmers
Teachers
Doctors
Schools
Students
Weather forecasters
Buyers
Patients
Selllers
Fishermen
Insurance companies
Transport
Commercial in confidence | © Ericsson AB 2012
Subscriptions & penetration by region - End Q1, 2012E
Ericsson estimate
Reported mobile subscriptions
Source: Estimates based on Informa Telecoms & Media *estimate excludes m2m connections (previously included)WLL is included in figures from Q1 2012
Western Europe540 M 131%
Middle East260 M 101%
India ~900 M 73%
Central & Eastern Europe600 M 125%
North America334 M 93%*
Latin America651 M 109%
Africa679 M 63%
GLOBAL
6.15 B
87%
Rest of APAC1.16 B 91%
China1.02 B 75%
Commercial in confidence | © Ericsson AB 2012
This is Ericsson
› We provide:
> Communication networks
> Services to network operators
> Enablers to multimedia
service providers
› Customers in more than 180 countries
› 40% of the world’s mobile calls pass through our networks
› 135 years in the telecoms market
Commercial in confidence | © Ericsson AB 2012
Energy, Environment & Climate Change
Communication for All
OUR CORE TECHNOLOGYIS OUR CONTRIBUTION
Our Key focus areas
› Socio-economic Benefits/GDP
› Bridging the Digital Divide› Enabling Access to
Healthcare, Education and Livelihood
› Energy Efficiency: Networks & Solutions
› Alternative Energy, Green Sites› Telecoms to Offset Societal
CO2
› Code of Conduct› Product Take Back› Manage Risk
Commercial in confidence | © Ericsson AB 2012
COMMUNICATION FOR ALLEricsson has committed to help achieve the Millennium Development Goals by promoting affordable access to telecom, which can help to fight poverty, support human rights and promote environmental sustainability.
› Partnership with customers and content experts on social or economical challenges ie UNHCR, WMO, WHO, IFRC, Earth Institute etc
› Sustainable business models for partners to ensure scale and replication of proof of concept pilots
› Impact assessment through studies and monitoring & evaluation as part of partnership projects in cooperation with Research bodies, Universities, Customers
Commercial in confidence | © Ericsson AB 2012
Sustainable business Model
Commercial in confidence | © Ericsson AB 2012
ERICSSON MOBILE AUCTION
SMS based automated auction and info distribution system
Operator as mediator between farmers and companies
Commodity trading tool, Agriculture as initial target segment
Commercial in confidence | © Ericsson AB 2012
REVENUE & PARTNERSHIP MODEL
BuyersFarmer
PLMN
PLMN
EricssonMobile Auction
Monthly fee(for registration + market info)
Monthly fee(for registration + market info)
Event fee(premium rated SMS
on auction initiaton)
Event fees(premium rated SMS
on 1st bid + deal closure)
License fee(for regular distribution
of paid market info)
Market infoagencies
Promoters• Agricultural organizations• Promotion of service towards target segment • Contacts in trade segment
Partnership
Commercial in confidence | © Ericsson AB 2012
More than 5000 people die every year on Lake Victoria
The mobile network around Lake Victoria was reinforced 2009 and now cover 80% of the area of small scale fisheries
Mobile Weather Alert give subscribing fishermen a SMS weather alert before embarking out on sea
Accurate and relevant information reaches new users to help make informed decisions
Mobile weather Alert
Commercial in confidence | © Ericsson AB 2012
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
2008 2009 2010 2011 2012 2013 2014 2015 2016
Rep
orte
d S
ubsc
riptio
ns (
mill
ion)
South America
North America
Asia Pacific
Central Europe, Middle East, AfricaWestern Europe
Mobile penetration and economic growthEvery 10% increase in broadband penetration is shown on average to deliver a GDP growth of 1%.
In developing and emerging markets, broadband penetration has a significant effect on economic growth, with 80 jobs created for every 1000 broadband connections.
