mobile network operators, market, devices and users data in indonesia
TRANSCRIPT
TECHNOLOGY
OPERATORSUBSRIBER (in million)
CUSTOMERDATA
SERVICE GSM CDMA
Telkomsel 128 60Halo
GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA
Simpati
AS
Indosat 56,5 27,9
Matrix GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA
IM3
Mentari
StarOne CDMA2000 1x, EV-DO Rev 0
XL Telecom 58,1 34,8XL GSM-900/1800 (GPRS, EDGE, 3G)
2100 MHz UMTS, HSDPA
Hauraa
Axis
Telkom 11,60 5,2Telkom Flexi
CDMA2000 1x, EV-DO Rev B
Hutchison 38 11,43 (tri)
GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA
Bakrie Telecom 13,7 0,7 Esia CDMA2000 1x, EV-DO Rev ACeria mCDMA2000 1x, EV-DO Rev A
Smartfren Telecom 13,5 2.7 Smartfren CDMA2000 1x, EV-DO Rev B
Internux0.3 0.3
Bolt Super
GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA
4G LTE
Source: press release , partners (Q42013)
List of Mobile Network Operator
MOBILEOPERATOR
Telkomsel40%
Indosat18%
XL Telecom18%
Telkom4%
Hutchison12%
Bakrie Telecom4%
Smartfren Telecom4%
Internux0%
Market Share based on Total Subscriber
MOBILEOPERATOR
AVERAGE DOWNLOAD SPEED : 1.7Mb/sAVERAGE UPLOAD SPEED : 0.7 Mb/sAVERAGE LATENCY : 36732 msNETWORK RELIABILITY : 86%
3G Network Coverage Area and User Population Density
Network types used by TELKOMSEL
Top 5 android devices using TELKOMSEL1. Galaxy Y 8%2. Galaxy Note 7%3. Galaxy Tab 5%4. Galaxy Mini 5%5. Galaxy Ace 2 4%
OPERATOR
TELKOMSEL
128M SUBSCRIBERS
Sources: opensignal, cellmapper.
AVERAGE DOWNLOAD SPEED : 2.5Mb/sAVERAGE UPLOAD SPEED : 2 Mb/sAVERAGE LATENCY : 33190 msNETWORK RELIABILITY : 91%
3G Network Coverage Area and User Population Density
Network types used by XL
Top 5 Android devices using XL 1. Galaxy Tab 7%2. Galaxy Note II 4%3. Galaxy Mini 4%4. Galaxy Ace 2 3%5. Galaxy Tab 7.0 3%
OPERATORXL
51.8M SUBSCRIBERS
Sources: opensignal, cellmapper.
AVERAGE DOWNLOAD SPEED : 1.8 Mb/sAVERAGE UPLOAD SPEED : 0.9 Mb/sAVERAGE LATENCY : 9262 msNETWORK RELIABILITY : 88%
3G Network Coverage Area and User Population Density
Network types used by Indosat
Top 5 android devices using INDOSAT1. Galaxy Y 10%2. Galaxy Mini 7%3. Galaxy Tab 3%4. Galaxy S4 3%5. Galaxy Grand Duos 3%
OPERATOR
INDOSAT
56.5M SUBSCRIBERS
Sources: opensignal, cellmapper.
AVERAGE DOWNLOAD SPEED : 2 Mb/sAVERAGE UPLOAD SPEED : 0.7 Mb/sAVERAGE LATENCY : 4178 msNETWORK RELIABILITY : 87%
3G Network Coverage Area and User Population Density
Network types used by 3 Hutchison
Top 5 android devices using 3 Hutchison1. ZTE Light Tab 14%2. Galaxy Y 6%3. Galaxy Tab 6%4. Galaxy Mini 4%5. Galaxy Ace 2 3%
OPERATOR
3 HUTCHISON
38M SUBSCRIBERS
Sources: opensignal, cellmapper.
AVERAGE DOWNLOAD SPEED : 0.5 Mb/sAVERAGE UPLOAD SPEED : 0.7 Mb/sAVERAGE LATENCY : 529 msNETWORK RELIABILITY : 90%
3G Network Coverage Area and User Population Density
Network types used by Smartfren
Top 5 android devices using SMARTFREN1. Andromax AD683G 20%2. Andromax C 15%3. Andromax U 14%4. Smartfren Tab 7 11%5. Hisense EG98 6%
OPERATOR
SMARTFREN
13.5M SUBSCRIBERS
Sources: opensignal, cellmapper.
AVERAGE DOWNLOAD SPEED : 0.8 Mb/sAVERAGE UPLOAD SPEED : 0.6 Mb/sAVERAGE LATENCY : 273 msNETWORK RELIABILITY : 88%
3G Network Coverage Area and User Population Density
Network types used by ESIA
Top 5 android devices using ESIA1. HTC Desire 24%2. Ideos 17%3. Ideos S7 slim 13%4. Evdo1000` 11%5. HTC One Sc 9%
OPERATOR
ESIA/AHA
13.7M SUBSCRIBERS
Sources: opensignal, cellmapper.
MOBILESTATISTIC
251MTOTAL
POPULATION
319MMOBILE SUBSCRIPTION
PENETRATION
51% : 49%
MOBILESUBSCRIBTION
127%
80.1MMOBILE BROADBAND
SUBSCRIPTION
46.1MMOBILE 3G/4GSUBSCRIPTION
Source: emarketer, vmobi, mobileplanet , Informa, World Bank (Q2-Q42013)
URBAN RURAL
INDONESIA MOBILE STATISTIC OVERVIEW
Featured Phone77%
Smartphone23%
Device Type
164.1MMobile Phone Users
126.3M 37.7MFeatured Phone Smartphone
Source: Nielsen (Q2013)
MOBILESTATISTIC
Source: emarketer(Q2013)
MOBILESTATISTIC
SMARTPHONE USERS AND PENETRATION FORECAST IN INDONESIA
-eMarketer-
Year 2011 2012 2013 2014 2015 2016 2017
Smartphone Users 11,7 23,8 38,5 57,7 74,8 89,8 103,6
...% change 174% 103% 62% 50% 22,10% 20,20% 15,30%
...% Smartphone/Mobile phone 9% 16% 24% 34% 40% 47% 53%
...% Smartphone users of population 4,80% 9,60% 15,40% 22,80% 29,20% 34,80% 39,80%
Android53%
Blackberry35%
IOS9%
Windows3%
Smartphone OS Market Share
Android Blackberry IOS Windows
Android12% IOS
2%Blacberry
8%
Windows2%
Java/others76%
Mobile Phone OS Market Share
Android IOS Blacberry Windows Java/others
Sources: Nielsen, emarketer(Q22013)
DEVICESTATISTIC
Sources: IDC(Q22013)
Samsung
Smartfren
Blackberry
Lenovo
Evercross
SonyM
ito
Apple
NokiaL
G
Top Selling Phone in Indonesia by Manufacture
1. Samsung2. Smartfren3. Blackberrry4. Lenovo5. Evercross6. Sony7. Mito8. Apple9. Nokoa10. LG
DEVICESTATISTIC
Sources: Jawa Post (Q42013)
Samsung Galaxy Y
Samsung Galaxy Note II
Samsung Galaxy Ace
Andromax AD683
Blackberry Gemini
Samsung Galaxy Mini
Lenovo A390
Cross Andromeda
BB Bold
Andromax
Top Selling Phone in ITC Roxy Jakarta.
(the biggest phone wholesale center in indonesia)
1. Samsung Galaxy Y2. Samsung Galaxy Note II3. Samsung Galaxy Ace4. Andromax AD6835. Blackberry Gemini6. Samsung Galaxy Mini7. Lenovo A3908. Cross Andromeda9. Blackberry Bold10. Andromax C
DEVICESTATISTIC
MOBILE USERS
Female29%
Male71%
BY GENDER
Sources: apjii, Profile Internet Indonesia (Q12013)
MOBILE INTERNET USERS DEMOGRAPHICS
<18; 21%
18-24; 32%
23-35; 33%
>35; 14%
BY AGE
MOBILE USERS
Sources: mma & Vserv Mobi (Q12013)
MOBILE INTERNET USERS DEMOGRAPHICS
39%
16%9%
12%
16%
4% 4%
BY ACTIVITY
Full-time Job
Business
Enterpreneur
Part-time
Student
Housewife
Retired
BY EDUCATION
Graduated
Under-Grad.
High School
Others
30%
29%
31%
9%
Game App Video Music Themes
70%
49%44%
33%
MOBILE PHONE USAGE : CONTENT DOWNLOADED
MOBILE USERS
Sources: apjii, Profile Internet Indonesia (Q12013)
Chatt
ing
Searc
hing
Socia
l Med
ia
Blogg
ing/
Foru
m
Game
Video
on
Deman
d
Sharin
g co
nten
t
Ente
rtai
nmen
t
News
Mai
l
90%
71%64%
41%32%
27% 26% 25% 24%17%
MOBILE PHONE USAGE : ACTIVITY
MOBILE USERS
Sources: inMobi (Q22013)
Lying in Bed
Waiting
Commuting
Watching TV
Meeting or in Class
In Bathroom
Spend time with Family
Social Event
Shopping
69%
35%
14%
29%
6%
6%
17%
5%
5%
MOBILE PHONE USAGE : LOCATION / WHILE:
MOBILE USERS
Sources: inMobi (Q22013)
MOBILE USERS
Sources: Our Mobile Planet (Q2 2013), Nielsen (Q12013)
18
8 7
Average number of Apps on Smartphone
General Browsing in App Store
Recomendation from Friends or Family
Browsing Top Rated App List in Appstore
Default Apps on phone
On social network
General Browsing on Website
Search via Internet
Ad's on mobile phone
Reading Blogs
Others
58%
41%
25%
23%
15%
13%
16%
4%
6%
14%
How Users Discovering New Apps