mobile media and communications

Mobile Media and Communications

COM 597Kelly McIvor

March 4, 2009mcdmmobile.wordpress.com

Kelly McIvor MCDM 02/25/09


Mobile Media and Communications

Reading Discussion: What’s Next for Location-Based Services

•Is there any location-based application that is becoming increasingly popular among cell phone users? If so, what is attracting more attention to it than others?

•Will a critical mass of Americans be willing to trade personal information for contextualized marketing?

•"..if there are no users to “locate”, there will not be incentives for companies to invest in these applications..“

•What are the main challenges for application developers when building a location-based app?


Mobile Media and CommunicationsMobile Content Resources

•Application Development

•Content Aggregation

•Gateway Providers

•Application Services

•Mobile Web Tools



Application Development (apps downloaded to device)

• What engineering or programming skills are required?

• How many phones will you get access to?

• Will you need to port the app to work on all devices?

• What fees are required to 'certify' an app?



Application Development (apps downloaded to device)

• iPhone: (http://developer.apple.com/iPhone/program)

• Android Phones: (http://developer.android.com)

• BlackBerry: (http://na.blackberry.com/eng/developers)

• Palm: (https://pdnet.palm.com/wps/portal/pdnet/developers)

• Symbian Phones: (http://developer.symbian.com/main/index.jsp)

• J2ME/Java: (http://java.sun.com/javame/index.jsp )

• Windows Mobile: (http://msdn.microsoft.com/en-us/windowsmobile/default.aspx)

• Nokia Phones: (https://publish.ovi.com)



Content Aggregation - Questions• Will the aggregator transcode your content?• Do they do handset detection? • Is there DRM support? Is it optional?• How will the aggregator promote your content? • How can you promote your own content? • Direct links to web sites • Keywords that work on a shortcode?



Content Aggregation - Streaming Video• PacketVideo Network (http://www.pvnetsolutions.com/solutions_for/content_owners.html)

• MyWaves (http://www.mywaves.com/site/__index.html)

• Yamgo (http://www.yamgo.com/web_portals.html) • Uplay (Latin America - http://www.uplay.com.br/)



Content Aggregation - Ringtones/Wallpaper/Video• Zed | 9-Squared (www.9squared.com)

• FunMobility (http://www.funmobility.com/index.php)



Gateway Providers - Questions• Which mobile operators are they connected to? • What content types to they support (SMS, MMS, Binary downloads (ringtones, apps, games, wallpaper, etc..) and for which operators. • What method of connectivity to they offer (HTTP, SMPP)? • Experience with your type of program?



Gateway Providers - resources• Verisign (http://www.verisign.com/products-services/content-messaging/text-messaging-network/)

• mBlox (www.mblox.com)

• OpenWave (www.openmarket.com)

• MX Telecom (www.mxtelecom.com) • Singlepoint (www.singlepoint.com)



Application Service Providers - Questions• Shared shortcode or do you need to get your own?• If shared, are keywords used?• Is there a charge for keywords?

• How are MMA rules enforced?• How detailed is the reporting?



Application Service Providers - Resources• SMSdelivery.com• Clickatell.com• Air2Web (http://www.air2web.com/index.html)

• Mobivity (http://www.mobilemarketing.net/Default.aspx)



Mobile Web site Development Tools - Questions• Are programming skills required?

• Will the site do device detection and reconfigure the content accordingly?



Mobile Web site Development Tools - Resources• Wapple (http://wapple.net/)• Dotmobi (http://site.mobi)• Bango (http://bango.com/products/buildsite.aspx)

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