mobile marketing: what to do now and what to think about
TRANSCRIPT
Mobile MarketingWhat To Do Now
What To Think About
(I am @youmon)
Real QuickWhat’s Happening Now
0%
5%
10%
15%
20%
25%
30%
35%
40%
% of Visits from Mobile Devices Since Jan 2011 for PRWeb.com
Right NowThree Things To Do Right Now
#1
Responsive
Templates
#2: “Responsive Content”Content Working Across Devices
Blog Post
Update
Newsletter
Tweet
Video Now
Mobile
Ready
Bite-Sized
Content
Timelines
Bite-Sized
Content
Timelines
Bite-Sized
Content
Snapchat
#3: Optimize Mobile Search
Optimize for
Local Search
40% of
mobile
searches
have local
intent.
Get Your Info
Right
45% of all
mobile
searches are
goal-oriented
and conducted
to help make a
decision.
What’s Later (or Really Now)Three Things To Think About
#1: Use Geolocation
Use
Everyone’s
Geolocation
Be Right
There
Disrupt
Discover
Location As Authentication
#2: Analog Is Digital
Micro-Location
#3: The Phone As Tricorder
Use The
Software
Use The
Hardware
Be A Bit Too
Clever
:-(
Final ThoughtCome On, Aren’t We Too Early?
Average Replacement Time For Mobile Phone?
22 Months!
FIN(I am @youmon)