mobile marketing tools treb east valley, phx
DESCRIPTION
Going Mobile. The integration of Mobile and Print puts real estate agents in front of buyers and sellers using today's technology. Quickly learn how to use mobile as part of your marketing strategy for 2014.TRANSCRIPT
GOING MOBILEAre you optimized for mobile?
• 91% of US adults have a mobile phone*• 74% of users text*• 55% of US adults have a smart phone*• 60% surf the web from their smart phone*• 46% of home buyers said using mobile was “essential” in their search. 52%
said it was “helpful”**• More people own smart phones than personal computers or laptops**• The most popular source of a scanned code (49.4%) was a
printed magazine or newspaper**• The cell phone is the most quickly adopted consumer technology in the
history of the world* Pew Research 06/13 ** Nielson Research
Why go mobile?
In other words, more and more consumers are using their phones to surf the web and shop for real estate. Using an offline source to drive local traffic to a mobile-enabled site makes perfect sense, especially in an industry like ours in which location is key.
Why go mobile?
Mobile Real Estate ID is a cutting edge tool that allows you to ensure any potential buyer can access property information, pictures and contact you right from their mobile phone 24/7.
Scan this QR code with your smartphone to go tomobile site
Text the Mobile ID# to the short code with your smartphone to go to a single property listing
How does mobile work?
Question: What is a QR Code? Answer: A QR Code is a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The information encoded can be text, URL or other data.
Question: How do I scan a QR Code from my mobile device? Answer: In order to scan a QR from any mobile device, you must have a QR Code reading application installed. Many of these applications are free of charge and are regularly available to download from the application stores associated with the device you are using.
A few popular QR Code reading applications are: BeeTagg: http://get.beetagg.com NeoReader: http://get.neoreader.com
How does mobile work?
Question: What is the OneCode System? Answer: The OneCode system allows real estate agents to use one single QR code for all of their properties on all their signs. Unlike using unique QR codes, where the unique QR Code links directly to the information for an individual property, the OneCode system allows a real estate agent to use the same QR Code on all of the signs in front of their properties.
Question: What is a Mobile ID? Answer: A mobile ID is a unique text code/keyword which can be sent in the body of a text message to a short code e.g. 85377 in order to generate an automated response with information about a property that someone has entered into our system. (e.g. T427428)
How does mobile work?
A Mobile ID for your home
Once we assign a unique Mobile ID to your home, buyers will be able to send a text message to the number, e.g. 88500, with that Mobile ID in the message. When they do, they will get an instant response with the property information, photos and my contact information. They can even request an immediate phone call.
Text T427478 to shortcode 85377
Compare.
How does YOUR website display on your smart phone?
Try It.
Consumer’s Mobile Device
Delivering Real -Time Mobile Leads
Print Advertisements: Mobile IDs can be used within print advertisements, newspaper, magazines, direct mail, flyers etc.) allowing potential buyers to text in and receive additional information and pictures for a specific property.
Multi-media integration
Leads and your Mobile Portal
As the agent you will receive a lead every time a potential buyer requests information on your home. You will be able to follow up instantly and track them all online.
RealEstateBook.com mobile site
Search results can be sorted as shown.
Users can: • View property details• Map the property• Save (add to favorites)• Email to a friend or agent• Call the agent
iPhone and Android App
iPhone and Android users are given the option of downloading the app first.
This places the icon on their screen for easy future access.
FREE to advertiserson all AMS listings• Property QR code• Single property
text code• Single property
mobile website
For an additional cost• Mobile enabled websites
• Basic, template site - $250 setup fee (currently waived), $24.99 /month
• Upgraded packages available• Text code sign riders
• $7 per sign + shipping • Easily ordered on MCC page
FREE mobile listingsfrom The Real Estate
Book
Easily accessible through a single sign-on in AMS
