mobile marketing evolved with mapps™ powered by connectcode media, inc. connectcode™ = qr 2.0...

13
Mobile Marketing Mobile Marketing Evolved Evolved with with mApps™ mApps™ Powered by ConnectCode Media, Inc. Powered by ConnectCode Media, Inc. ConnectCode™ = QR 2.0 ConnectCode™ = QR 2.0 It’s Not Your Father’s QR Code. It’s Not Your Father’s QR Code.

Upload: darleen-goodwin

Post on 18-Dec-2015

221 views

Category:

Documents


0 download

TRANSCRIPT

Mobile Marketing Mobile Marketing EvolvedEvolved with mApps™ with mApps™Powered by ConnectCode Media, Inc.Powered by ConnectCode Media, Inc.

ConnectCode™ = QR 2.0ConnectCode™ = QR 2.0

It’s Not Your Father’s QR Code.It’s Not Your Father’s QR Code.

One of these codes is One of these codes is NOTNOT like the other. like the other.

ListenListen……Do You Wanna Know a SecretDo You Wanna Know a Secret??

June, 2011: 78 million people in the USA own a SmartPhone.

The reason the smart phone number is important, is that adoption is directly correlated with mobile Internet engagement and, over time, mobile ad revenues and sales. 18% of the US smart phone population (14 million) scanned a QR code within a 1 month period. This is a number too large to be overlooked.

QR and Mobile Market OverviewQR and Mobile Market Overview

Mobile Campaign Orientation (1)

Mobile 101: Make a Mobile Version of your Website / CampaignsWhy?Well, quite simply, the “W” web is designed to display HORIZONTALLY on PCs, Macs (desktops) and laptops horizontally. Plus, the web runs Flash files. Apple mobile devices don’t.

<<<<www >>>><<<<www >>>>

Mobile Campaign Orientation (2)

Mobilize Your Website / CampaignsWhy?Because the mobile web is a different, yet parallel universe – and ConnectCode’s Java based mApps take all the browser, data speed and details into account at inception. Plus, if you auto generate a QR1.0 code to point to an existing web site, you run the risk of user frustration.

Ready, Set…ScanReady, Set…Scan

If you haven’t had a chance to get the latest scanner app, take your If you haven’t had a chance to get the latest scanner app, take your phone and its’ browser, go to phone and its’ browser, go to www.GetReader.com. You’ll get a choice . You’ll get a choice of free apps. We like NeoReader for Android, I-nigma for iPhone and of free apps. We like NeoReader for Android, I-nigma for iPhone and BeeTag for Blackberry.BeeTag for Blackberry.

Mobile CampaignsMobile CampaignsEaston Sports is a major USA-based manufacturer of sports goods, including Easton branded bats, sticks, and even the legendary Riddell helmets in use by the NFL. ConnectCode Media is the exclusive provider of our QR2.0 backbone campaign system which registers fans, tracks analytics, offers downloads of ring tones, H.264 video, HTML5 and Java based screens and more. These codes are currently displayed on their packaging throughout the Wal-Mart distribution chain.

EASTON SPORTS POWER BRIGADE CAMPAIGNEASTON SPORTS POWER BRIGADE CAMPAIGN

SCAN ME NOW!SCAN ME NOW!

Mobile CampaignsMobile CampaignsRecently, we developed the world’s first QR giving software for The Clinton Foundation. Launched at the Hollywood Bowl Concert, people could scan the ConnectCode with their smart phones and be taken to a secure mobile donation landing page. This is a new way to promote “in-concert” commerce, as well as non-profit event donations. The analytics are tracked using Google Analytics and reported weekly via email to the campaign team.

CLINTON FOUNDATION DONATION CAMPAIGNCLINTON FOUNDATION DONATION CAMPAIGN

Mobile CampaignsMobile Campaigns

What’s that? Beatles questions, already!?Yeah, yeah yeah, she’s THAT Mrs. McCartney. ConnectCode Media developed a mobile site for Mrs. McCartney’s Organic Teas to increase brand awareness, database signups and e-commerce sales at the “The Paul Mitchell Gathering 2011” Las Vegas event. After meeting with Angie personally, fans were able to scan the ConnectCode on the postcard and packaging, and learn everything about Angie, her brand, and most importantly join her mobile community, connect to e-commerce and explore all the splendid details of her tea flavours.

MRS. McCARTNEY’S ORGANIC TEASMRS. McCARTNEY’S ORGANIC TEAS

Mobile CampaignsMobile CampaignsIn order to test a “mobile concierge” experience, the Hyatt Regency Chicago had ConnectCode Media create a pilot mApp© to encapsulate their offerings into a mobile compendium, including local weather, dining menu, one-touch dialing to attractions in and around the hotel, and special offers on room rates for mobile customers. Users are able to “save to home screen” as an mApp© which will always be current every time they launch or scan.

HYATT REGENCY CHICAGO (Demo/Beta)HYATT REGENCY CHICAGO (Demo/Beta)

SCAN ME NOW!

Mobile CampaignsMobile CampaignsTranslating the heavy Flash® web experience surrounding the Awapuhi Line by Paul Mitchell visionary John Paul DeJoria, an mApp® was created by ConnectCode Media to get the product instructions and brand experience “to go.” The mApp includes exclusive hair coloring tips by the pros, complete product information and videos – all optimized for the mobile environment.

PAUL MITCHELL AWAPUHI (Demo/Beta)PAUL MITCHELL AWAPUHI (Demo/Beta)

SCAN ME NOW!SCAN ME NOW!

Automated Social SharingTurn your viewers into your street team / Fan Club

Paul ReitzCEOColleyville, [email protected]:(817) 224-2933 xtn 1001C: (817) 925 5503Skype: paul.reitz

Ruth McCartneyPresidentPlaya del Rey, CA [email protected]:(817) 224-2933 xtn 1002O: (310) 301 8166 xtn 221Skype: Divadigitall

Contact Us