mobile is changing how we watch sports
TRANSCRIPT
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The Digital Game
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SOCIAL MEDIA
THE BRIGHT & SHINY “THING” CALLED ….
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The Social Ecosystem
Par$cipa$ng Listening, establishing reputa1on (I’m one of you)
Managed Listening, suppor1ng, building reputa1on, marke1ng
Owned Listening, suppor1ng, building rela1onships, collabora1ng
External Communi1es
Closed Network
Internal Communi1es
Example: customer communi1es
Example: channels, members
Example: Intranets, communi1es of prac1ce
Wikis
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SUPER RUGBY CORE BUSINESS REMAINS THE SAME
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@Michae1Green
80,000 Physical Event
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XXX,000,000 involved in the digital conversation
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Why is it important to have a strong digital game?
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Why the 2nd Screen Will define Success
• Engage and Grow fans• Attract Sponsors• Key pivot of a Digital and Mobile Brand• Be part of the Conversation• Crisis Management
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Round 9 Digital Conversation
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Digital Sources by Volume
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Sponsors: Missing Link
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How to Start
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Example: Sponsor
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How to achieve Business OutcomesPNCP + Monitor + Continuous Improvement
ü Create the right social PRESENCEü Grow the NETWORK SIZEü Make value-added CONTRIBUTIONSü Drive PARTIPICATION
ü MONITOR the results
ü Feedback to IMPROVE all the above.
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Questions?
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