mobile – internet &business applications presentation by mr birendra singh on 11-12-09...
TRANSCRIPT
![Page 1: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/1.jpg)
Mobile – Internet &Business Applications
Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program
![Page 2: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/2.jpg)
--By 2015, more that 2 billion people will be using mobile wallets – software that enable consumers to manage their money, including making and receiving payments, using their mobile phone.-- China has largest mobile subscribers followed by China-- Indian Mobile subscriber growth 10-12 million / month – Highest in world .
2.5 billion
![Page 3: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/3.jpg)
Mobile -Networks
3
![Page 4: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/4.jpg)
Mobile – Broadband Speed.
4
![Page 5: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/5.jpg)
5
Mobile TV
70% of new handsets in Japanare Mobile TV enabled
Only Japan and Korea have multi-million Mobile TV subscriber bases
Broadcast services independent of 3G
![Page 6: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/6.jpg)
6
Mobile Social Networking
Twitter Face book
Applications
GoogleVoice/MapsIphone –AppstoreWindow – Market
Push mails – Blackberry , Exchange
Navigation –AndroidFring
![Page 7: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/7.jpg)
Mobile Broadband Access
7
Growing EverydayTata Indicom , Reliance – EVDO BSNL – 3G
![Page 8: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/8.jpg)
iPhone traffic per month
8
![Page 9: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/9.jpg)
Breaking Oligopolies
9
Four or more viable competitors is what it takes; more than four and it can be rapidMany examples in mobile voice telephony
from around the world2009: Three established US 3G operators
AT&T Mobility, Verizon Wireless & Sprint PCSFlat rate data plans exist; but with capsNo unlimited open Internet access
![Page 10: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/10.jpg)
10
Handset diversity
Remaining obstacle to widespread deployment of 3rd party applications
![Page 11: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/11.jpg)
Handsets more & more diverse
11
Browsers – Openwave, Opera, Safari, …Using: WebKit, Netfront, Presto, …
Runtime environments as several levelsAdobe AIR, .Net/Silverlight, Brew, JavaME, …
Operating systemsSymbian, WinMobile, Android, OpenMoko…
Hardware capabilitiesCPUs, supported codecs, screen size, …
![Page 12: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/12.jpg)
Mobile Software Frameworks
12
Source: Andrea Constantinou, ©2008 VisionMobile Research
![Page 13: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/13.jpg)
Important trends
13
App stores!Easier distribution; Easier discovery
More and more smart phonesRicher browser capabilities
Approaching PC browser functionalityNew access to device capabilities
User data (contacts, logs, …), events (incoming calls) and core functionality
![Page 14: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/14.jpg)
Uniquely Mobile Internet
14
Phase 1 – cut down web, e.g. WAPPhase 2 – full web accessible on mobilePhase 3 – designed-for-mobile web
Optimize the mobile user experience; speed ups
Phase 4 – client-side mashupstelephony, address book, location, camera…
Phase 5 – apparent persistenceDespite battery limitations; widgets; push; …
![Page 15: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/15.jpg)
Challenges
15
Handset diversityPace of changeUser interface – minimum clicks; max speedBattery life – “chatty” apps drain powerApplication concurrency
Manage events over browser, native & helper apps
Persistent user experience across multiple applications
![Page 16: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/16.jpg)
Dealing with handset diversityBrowser-based application firstOptimize for top N phones by market share
For most applications, N likely equals 1-3, not 10-12
16
Source: StatCounter
SmartPhone market share
![Page 17: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/17.jpg)
Smart Phones & Feature Phones
17
Smart Phone adoption soaringNokia, Blackberry, iPhone, RIM, WinMobile,
Palm, Android, …Moore’s law suggests it will only get better
But85% of US phones are “feature phones”
Higher percentage in emerging marketsApplication environments emerge
Java, Flash, Qt and ever richer web runtimes
![Page 18: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/18.jpg)
Expectations are clear
18
Camera
Media Player
PhoneMobile
Telephony
Today
BrowserMobile
WebMobileWeb2.0
Browser
Camera
Media Player
PhoneMobile Telephony
Tomorrow
![Page 19: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/19.jpg)
19
Dumb Pipes or New Service Opportunities?
How operators can profit while providing open mobile access
to the Internet
![Page 20: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/20.jpg)
20
Telco Platform
Customers: Revenue Side 2
Customers: Revenue Side
1Developers
Retailers
Government
Brand AdvertisersContent Owners
Telco – Retail
B2B VASB2B VAS
DistributionDistribution
Millions of Customers
Thousands of Segments
Millions of Customers
Thousands of Segments
$ $
![Page 21: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/21.jpg)
21
Opportunities on all fronts
Rich mobile applicationsare coming
but,business models will change, significantly
![Page 22: Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program](https://reader030.vdocuments.site/reader030/viewer/2022032415/56649f065503460f94c1b049/html5/thumbnails/22.jpg)
22
Thank you !Thank you !