mobile internet and responsive design
DESCRIPTION
Mobile Internet and Responsive Design. An overview of the Mobile Internet from Rakesh Davda, an introduction to Responsive Design with Aiden Martin of Alienation and the Customer perspective of implementing Mobile from Lesley Ann Cardow of Somerston Hotels.TRANSCRIPT
Rakesh Davda
• 11 years' experience in IT industry
• Private, Public and Agency experience
• Training and consultancy in IT, web and social media
Mobile differences
• Screen size
• Touch interface
• Connection speed
Developing for Mobile
• Parallel mobile website
• Dynamic serving
• Responsive web design
• Apps
Parallel Mobile Site
• Standalone website
• Device sniffer
• Redirection
• Separate URL - e.g. m.bbc.co.uk
• Quick fix
• 2 websites to manage
• Confusion for users and search engines
Responsive Web Design
• Single website
• Automatically changes based on screen width
• 1 website to manage
• Google's recommended approach
• Considered design & development
howtogomo.com
mobiready.com
Considerations
• Google Analytics
• Mobile search results
• Your audience
• Your content
• Current site behaviour
• Technical capacity
• Budget
QR Codes
Often forgotten ...
Alienation DigitalAidan Martin, Senior Designer
• 14 Years
• Delivered Over 400 Digital Projects
• Digital Strategy and Execution
• Diverse Client List
Digital Landscape
• Changes
• Browsing Habits
• Fast Moving
• The Future
Alienation8TM
• New and Existing Clients
• Process
• Execution
• Measurability
Proof is in the pudding
• Alienation Digital
• Back to basics
• Content is king
• User Experience
Things to consider
• Business Case
• User Needs
• Content
• Useful Links:o http://www.alienationdigital.co.uk/are-responsive-or-mobile-specific-sites-best-for-seo.html
o http://www.alienationdigital.co.uk/responsive-web-design-multi-platform-magic.html
o http://www.alienationdigital.co.uk/mobile-website-design-and-responsive-design.html
o http://www.alienationdigital.co.uk/responsive/
Somerston Hotels LtdLesley-Ann Cardow, Group Marketing Manager
The Rationale for Responsive
• Meet service expectationso The hotel experienceo Responding to mobile landscape
• Be competitive
• SEO
• Deliver brand-hearted marketing communications
• We set the agenda, not the technology
• Strike a balanceo what we want to sayo what the consumer needs to know
• Play to your strengths
Design and development
Concept
Process and Learnings
• The challenge of being ‘future proof’
• Test, test and test again
• The many mysteries of browser compatibility
• Not-so-overnight success
• Work in partnership with your agency – nobody knows your business better than you
• Be clear about your objectives