mobile industry overview & trends part 2
DESCRIPTION
This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 2 outlines distribution and discovery, convergence, and the future of mobile.TRANSCRIPT
MOBILE INDUSTRY OVERVIEW & TRENDSPART 2
KRISTINE VAN DILLENPOLLY LIEBERMANVERONIKA SONSEV
Prepared for Golden Seeds – April 12, 2012
Distribution & Discovery
Mobile Distribution and Discovery
Mobile Advertising App Stores Carriers “Ondeck” Placements Partnerships Brands leveraging existing assets – onAir,
online, magazines, inStore promos etc.
How are people discovering apps?
Other
Email Tips from my Carrier
Carrier Homepage
Device Homepage
In-App Advertisement
Television Advertisement
Sync Software (iTunes, etc)
Newspaper/Magazine/Radio
Apps Promoting Other Apps
Third Party Website
Friends/Family
Searching the Application Store
3%
5%
5%
8%
13%
13%
17%
17%
21%
21%
61%
63%
6%
10%
9%
6%
3%
9%
15%
17%
53%
iOS App Store
Android Market Store
Source: Nielsen- The Mobile Media Report
Convergence
Shift to a hyper-connected world
Not just what’s put into a mobile device
Consider the mobile devices put into other things
Mobile Phones are our ‘everything hub’
Our mobile phone connects us to people And to products
Mobile Phones are our ‘everything hub’
And connects us to physical things
Mobile Phones are our ‘everything hub’
And connects us to retail
Mobile Phones are our ‘everything hub’
And devices connected to the mobile phone can enable even more uses
Future of Mobile
Examples of mobile innovation
Retail
Mobile Payments
mHealth
Mobile Security
Personalization
Mobile is transforming retail
-20%
0%
20%
40%
60%
34% 22% 22%
38% 25% 24%
% of all adults % of cell owners
Source: Pew Internet Project 2012
Phones are key to purchase decisions
Mobile is transforming retail
Problem: BestBuy has become the showroom for Amazon
Innovation needs: Loyalty programs Real-life CRMs Social commerce
Your phone will be your wallet
Problem: speed/ convenience, access to credit, managing cash
Innovation needs: Peer 2 peer
payments Retail transactions Credit/value storage
Security is becoming a problem
Problem: Mobile becoming target of malware and security threats
Innovation opportunities: Personal firewalls Remote device
management Spam and malware filters Privacy controls
Mobile health has promise
Problem: managing care/compliance, access to records, health information
Innovation need: Diagnostic tools Health data monitor Health and medical
information provider
Mobile is your life personalized
Problem: Nobody knows my name anymore
Innovation needs: Knowing who is
nearby Targeted
experiences in real life
Mobile is…
Your life on the go Real-time connection to people and info Bridge between the real and digital world
Mobile is connectivity, anytime, anywhere, in your pocket
Appendix
Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
Identity Risk Management
Facebook, Google, Twitter, Microsoft, Financial Institutions
$1-2 Banks, Financial Institutions
Commerce Amazon, eBay, Google, Groupon
$1-5 Customer, Commerce Partners
Payments PayPal, Google, Facebook, Visa, Mastercard, Startups
$1-2 Customer, Commerce Partners
Presence, Address Books
Google, Facebook ~$1 Partners
Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
User Profile Google, Facebook, Twitter, Microsoft
$1-4 Partners
Remittance Western Union, Visa, Banks ~$1 Customer Commerce Partners
Advertising/ Coupons
Google, Facebook, Millennial Media, Microsoft, Apple
$1-2 Advertisers
Cloud Services Amazon, Cisco, Apple, Microsoft, Vmware, Salesforce
$1-5 Customer Enterprise, Partners
Enhanced Communication
Skype, Facebook, Google, Microsoft, Cisco
$1-3 Customer
Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
Enterprise/ Vertical Segments
SIs, Vertical players $5-10 Enterprise
In-Home Cable companies, HP, Microsoft, Sony, Samsung, Apple
$1-3 Customer
Security Microsoft, Symantec $1-5 Customer, Enterprise
Health Healthcare providers $20-30 Customer, Insurance, Hospitals
Areas of Mobile Growth
Growth Areas Competitors (non-traditional)
Revenue Potential Per Month
Who Pays
Wellness Startups, OEMs <$1 Customer, Insurance, Hospitals
Distribution Apple, Google, Amazon, Microsoft, Facebook
$1-4 Partners
M2M Hotspot providers, Google, Cable providers
$1-2 Consumer Enterprise
QoS Services N/A $1-4 Premium Subscribers, Enterprise
Analytics Goggle Microsoft, Facebook, Amazon
$5-15 Enterprise Partners