mobile health at health | tech | food 2011
DESCRIPTION
A discussion of the drivers and barriers facing people engaging with health via mobile platforms, through the lens of New Yorkers' public health.TRANSCRIPT
THINK-Health
Mobile HealthHEALTH | TECH | FOOD
Jane Sarasohn-Kahn, MA, MHSATHINK-Health and Health Populi blog
8 February 2011
THINK-Health
Heed the Words of Thomas Jefferson
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Liberty is to the collective body, what health is to every individual body. Without health no pleasure can be tasted by man; without liberty, no happiness can be enjoyed by society.Resveratrol inside!
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DIY Life
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Health is the New GreenEvery industry is expected to engage in health
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Bio/Pharma & Medical
90% 90%
Health Providers
Food/Beverage
OTC/Personal
Care
Media/ Entertain.
Insurance Consumer Tech
Brewing/ Spirits
Retail Banking/Finance
89% 88% 86% 83% 82% 82% 82% 77%
Source: 2010 Edelman Health Engagement Barometer
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The Personal Health Ecosystem
Source: THINK-Health, adapted from Institute for the Future
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JSK’s Personal Health Ecology
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DIY Health
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Mobile – The New Wellness Delivery Channel
BJ Fogg-Marry, not only adopt!
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1 in 4 Americans Lives in a Wireless-Only HouseholdAdults Living in Households With Only Wireless Telephone
Service, 2005-2010
Source: CDC/NCHS, National Health Interview Survey. Adults are aged 18 years and over.
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1. Have a regular doctor2. Be tobacco-free3. Keep your heart healthy4. Know your HIV status5. Get help for depression6. Live free of alcohol & drugs7. Get checked for cancer8. Get the immunizations you
need9. Make your home safe and
healthy10. Have a healthy baby
Policy for a HealthierNew York City
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Drivers of Mobile Health Adoption
Project-managing
health
Immediacy, access,
convenienceNetworking
Information-gathering
Transparency
Consumerism/Managing
health finances
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Barriers to Mobile Health Adoption
Consumerincentives
Confused,overwhelmed
Chronically ill,complicated
regimens
Lack ofengagementDisempowered
Physicianincentives,
engagement
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Mobile Health – A New York State of MindSome Ideas to Kick Off…
How can mobile health tools…
• Bridge the gap of health disparities among foreign-born populations living in NYC?
• Encourage safe sex in the city?• Keep kids with asthma out of the revolving hospital ER door?• Support caregivers of aging loved ones who live in another boroughs?• Help people carry-out healthy food?• Nudge kids with phones to self-ration sugar-filled drinks?• Remind people to get flu shots (to address low vaccination rates in NYC)?• Motivate New Yorkers to get fit?• Get tobacco free in N-Y-C?• Support pregnant New Yorkers to maximize the health of their babies?• Help New Yorkers deal with the blues? (depression)
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Jane Sarasohn-Kahn, MA (Econ.), MHSAHealth Economist and Management ConsultantTHINK-Healthjane@think-health.comwww.think-health.comwww.healthpopuli.com Blog@healthythinker Twitter
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