mobile grocery store for rural communities · mobile food market model • creating a model for...
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Mobile Grocery Store for Rural Communities
Kerri Falletti – Cowley FirstTony Borchers – Honor Capital
Honor Capital• Mission and Vision
– Provide high-quality, affordable groceries and fresh produce to rural communities in Cowley County
– Connection with mission – Food Deserts– Creation of Anchor Mobile Food Market –
Food insecurity
Mobile Food Market Model
• Creating a model for Rural Communities– They reached out to us for assistance– Unlike we’ve seen– Customers have to be willing to change
their grocery shopping habits to become a dependable base
• Hub & Spoke Model
Mobile Food Market- Timeline
February – Sunflower Grant awarded to assist with pilot project research and implementation
March – Hire Coordinators and complete community survey
April – Review survey data to establish schedule for community stops
May – Test runs to communities
Targeted Communities• Which were identified• Community data
– Atlanta- 195• 33% poverty• 26 miles
– Burden- 535• 56% LMI• 18 miles
– Cambridge- 82• 50% LMI• 23 miles
– Dexter- 278• 45% LMI• 20 miles
– Udall- 746• 48% LMI• 17 miles
First steps• Hired Community Coordinators
– Help with community outreach and surveying• Survey
– Process – paper, social media, meetings, mailing, time– Data told us…– Heard - Perceptions / Misconceptions – Examples:
• Food truck – not a restaurant• Government funded - Not• Higher costs• Not a door service like Schwan’s• “Come to us!”
Engagement• Community buy-in and support
– Must get buy-in and support – went to council meetings
– Do they have permitting? Sales tax? – Access to electricity– Place to park the truck – Where will people wait
Timeline – Outcome• Today – Planning for runs to start in July• Takes longer then we anticipated
– What has happened– Coordinators – The good and the bad
Anchor Mobile Food Market• Trailer – Behind the process
– Design method– Costs– Funding partners– Who built it and the wrap?– Unforeseen challenges?
Anchor Mobile Food Market• Inventory
– What will be on the truck – How will the sales differ from brick & mortar– Pre-orders – plan to address– Payment methods
Anchor Mobile Food Market
• Options to come– Potential for institutional purchasing– Sustainability requirements
Anchor Mobile Food Market
• Lessons learned and recommendations
• Any Questions?