MOBILE GAMES DISTRIBUTIONMalaysia

BRIEF INTRODUCTION TO MALAYSIA’S MOBILE SCENE

KEY INTERNET & MOBILE STATISTICS

Population

30 Million

34% (Age 15-34)

Internet Users

66%

18% growth

Mobile Users

147% penetration

20 Million

47% owns multiple phones

MOBILE PLATFORM

65%

13%

9%

13%

% of UsersAndriod iOS BlackBerry Windows

EASY FACTS

• There are half as many mobile users than PC users in a Malaysian family• Malaysian mobile users spend an average of 3.1 hours a

day on the internet• 53% of mobile users own 1 device. 47% owns multiple

devices• 35% of mobile subscribers own a Smartphone. Expected

to rise to 60% by 2015• Malaysia ranks highest in SEA for daily internet usage

74% PLAY GAMES ON THEIR PHONE

REFERENCES

• http://e27.co/140-mobile-penetration-malaysia-10m-smartphone-users/

• http://callcenterinfo.tmcnet.com/news/2012/12/04/6767973.htm

• http://www.mmcp.org.my/press-releases/mmcp-statement-southeast-asia-mobile-games-market-set-grow-2015/

• http://www.slideshare.net/khause/video-gaming-in-china-and-south-east-asia