Maximise your in-store video investment with customer intelligence from M2M Video Solutions. Retailers today are looking beyond mere surveillance for their stores. What they need is turning surveillance data into business intelligence, leading to higher returns on investment.

Singtel Business

Product FactsheetM2M Video Analytics

Singtel Business

Product BrochureM2M Video Solutions

M2M Video Solutions

Benefits

Retailers today are facing both security and non-security challenges, with thefts and inventory shrinkage as their top concerns.

According to a recent survey conducted by the Centre for Retail Research1 (commissioned by Axis Communications), nearly half of

the respondents identify queue management and people counting as new tools to improve sales and marketing performance.

Whether you are looking for smart surveillance or tools, you can look to Singtel M2M Video Solutions for bigger returns on

investment.

Improve customer engagement by remembering the customer's profiles

Increase sales conversion with strategic ad placements according to customer's behaviour in store

Optimise manpower by recognising when more resources should be deployed

Improve ROI on sales and marketing campaign

React faster to any intrusion through immediate notifications on the mobile

Gain insights into the sales performance of multiple stores for faster decision-making

Footnotes:1. Source: http://www.axis.com/us/en/press-center/press-release

Smartphone/TabletReact faster to any intrusion through immediate notifications

Enjoy live view of your camera on your mobile devices

Modem(not included)

PC/ LaptopCount the number of people entering and exiting your store

Power ConnectionEvent video

data is stored in the cloud

M2M Video DetectWith the increased adoption of IP-based camera systems across the retail sector, it’s time to maximise the return of your in-store

video investment by extending its use beyond mere surveillance. Singtel M2M Video Detect can be used for people counting

during the day and surveillance at night. Retailers are able to gather insights from the analytics to optimise their businesses in the

long run.

How It Works

M2M Video AnalyticsIntroducing Singtel M2M Video Analytics, a smart business companion that turns surveillance videos into business intelligence

without making a dent in your wallet. More than just another video surveillance system, Singtel M2M Video Analytics delivers

audience profiling, face indexing, identify high traffic areas, while keeping an eye on intruders, remembering their faces and

triggering alerts when security has been compromised.

How It Works

SmartphoneReceive event notifications and use event messaging when responding to situations

TabletEnjoy live view of yourcameras or watchevent videos on yourmobile devices

ComputerTurn your video surveillance into business intelligence reports. Now you can:• Count the number of people walking in and out of your store• Know the profile of your audience• Identify the best locations to run your ads and promos

IP Cameras

Modem(not included)

Power Connection

VideoAnalytic Box

Event video data is stored in

the cloud

The Singtel M2M Video Analytics solution consists of:• 4 IP Cameras • 1 Video Analytics Box • 1 Power Connection • Cloud Service

Data is delivered to devices ofchoice for a rich user experience

Data is delivered to devices of choice for a

rich user experience

Hear from our customer“We have a casual concept, which means an open concept where 600-1000 people walk into our shops every day. Therefore, we

have to analyse them – from how many customers to the percentage of purchase made by them. Without M2M Video Analytics,

we would not have the data for analysis.” – Mr Take Umiyama, Managing Director for OWNDAYS Pte Ltd

A Comparison between Mainstream Video Surveillance andM2M Video Solutions

MainstreamVideo Surveillance Video Analytics

Intrusion detection (motion)

Perimeter defense

Camera tampering detection

Notifications and alerts

Loitering detection

People counting

Crowd density

Traffic flow (track path)

Face indexing

Audience profiling

Web interface

Maybe

Maybe

Maybe

Maybe

X

X

X

X

X

X

Maybe

X

X

X

X

X

X

X

Video DetectFeatures

M2M Video Solutions

Features

12 3

?

Intrusion detection

Allows you to define high security zones, and

alerts you if there are intruders detected in these

regions.

Perimeter defence

Lets you know if specific boundaries are crossed,

to prevent unwanted in and out movements.

Loitering detection

Detects loitering activities by tracking the amount

of time individuals spend in an area.

Camera tampering

Ensures that the cameras are working as intended,

by sending alerts if the camera views are blocked

or out of focus.

Trip wire counting

Allows you to limit the number of people in an

area by alerting you if that number is exceeded.

People counting

Measures store traffic as a means to measure

sales conversion rate, or is used to optimise staff

allocation.

Face indexing

Lets you see who has been in your store, and

tells you how long they’ve been looking in the

direction of the camera.

Audience profiling

Breaks down your customer demographics,

making it easier to sell to them.

Human traffic flow

Tracks the path taken by visitors, and lets you

know how to best attract their attention through

careful product placement.

Crowd density

Tells you which area in your store gets more

activity than others, and increases visibility of

promotions.

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Awards

About SingtelSingtel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia, Australia and Africa with over 595 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States.

Asia Communication AwardsBest Enterprise Service - Connectivity as a Service (2013)Best Cloud Service (2011 & 2012)Project of the Year - G-Cloud (2014)

Computerworld SG Readers’ Choice AwardsBest Data Centre and Hosting Services Provider (2007 & 2009 - 2013)Best Managed Connectivity Services Provider (2006 - 2013)

Computerworld Singapore Customer Care AwardCloud Services (2012 - 2013)Systems Integrations Services (2014)

Frost & Sullivan Asia Pacific ICT AwardsTelecom Cloud Service Provider of the Year (2012)

IDC MarketScape in Asia Pacific 2013A Leader for Datacenter and Hosted Cloud Services*

NetworkWorld Asia Readers’ Choice Product Excellence Awards (2013)Managed Infrastructure ServicesCloud Infrastructure Provider

*Source: IDC MarketScape Asia/Pacific Next-Generation Telcos - Datacenter and Hosted Cloud Services 2013-2014 Vendor Analysis, Doc #AP3053513V, Dec 2013. Download report at www.singtel.com/iaas

Copyright © 2015 Singapore Telecommunications Ltd (CRN:199201624D). All rights reserved.All other trademarks mentioned in this document are the property of their respective owners.

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