mobile enters a 2nd more complex implementation … · base: 165 managers and above who are...

Executive Summary:

Mobile Enters a 2nd More Complex

Implementation Phase*

John C. McCarthy

Vice President and Principal Analyst

The Age of Cheap and Cheery Mobile is Over!

* A Forrester Consulting Thought Leadership Paper Commissioned by AT&T (click here to see full report)

© 2013 Forrester Research, Inc. Reproduction Prohibited

http://www.business.att.com/content/whitepaper/Mobile-Enters-Complex-Second-Stage.pdf

© 2013 Forrester Research, Inc. Reproduction Prohibited 2

Scale and scope of mobile investments becomes more complex

Rising expectations

and scale

More diverse skills

Process reengineering

Backend re-factoring


Accelerating rate of releases to support mobile innovation

stresses organizations

Number of apps grows to support range of different

audiences

The age of cheap mobile

projects is over

Complexity 1: Increasing scale & expectations


Base: 165 Managers and above who are responsible for mobile strategy development and deployment

Source: A commissioned study conducted by Forrester Consulting on behalf of AT&T, August, 2013

41% of respondents say

that rising customer

expectations around mobile

apps outstrip our ability to innovate

and deliver

Customer expectations outstrip companies’ ability to innovate


Companies create cross-

function teams to support

mobile

A broad range of business and IT are involved in

mobile

Business plays an increasing role in mobile strategy

and funding

Companies with a mobile strategy in

place have a higher level of

business involvement

Complexity 2: Creating a coordinated approach to mobile


• Take an active role in funding the development of mobile solutions

• Actively participate in setting the mobile business strategy

• Are even involved in making changes to our middleware and backend systems to support mobile apps

76%

71%

29%



Business is taking an active role in funding and setting mobile strategy


Firms increasingly rely on external resources

to fill skills gap

Finding the right mix of technical and user experience expertise

hinders mobile efforts

Growing integration requirement poses its own skills challenge

Complexity 3: Developing right mix of skills


33% rely on consultants for help setting their mobile

business strategy

38% leverage third parties to change their middleware &

backend systems to support mobile

53% use external resources for mobile app development



Firms rely on a mix of internal resources and third parties for mobile skills/expertise


Unlocking the backend

business value

Firms look to add more APIs to ease integration burden

Bigger budgets planned to support backend rework

Great user experiences hinge on real-time integration

Complexity 4: Refactoring business and IT to deliver full value


State that it’s a key priority to update their security technologies and processes to better support mobile apps

Feel the urgency to create standard APIs that enable mobile developers to easily access functions in traditional systems

Rank rationalizing their traditional applications to make it easier to support our mobile front-end applications as a key imperative

76%

42%

34%



Addressing integration and updating security top priorities


› Inventory all the different applications, underlying

technologies, and external partners.

› Assemble the right internal and external teams to

understand all the implications.

› Start creating hybrid skill teams that span business

and the different technology disciplines.

› Build an engagement platform and common IT budget.

Key recommendations*

* A Forrester Consulting Thought Leadership Paper Commissioned by AT&T (click here to see full report)

http://www.business.att.com/content/whitepaper/Mobile-Enters-Complex-Second-Stage.pdf

mobile enters a 2nd more complex implementation … · base: 165 managers and above who are...

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