MOBILE ENGAGEMENT FOR

GAMBLING COMPANIES

Developing and Nurturing One-to-One Relationships at Scale

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Our Approach

mGage is a global mobile engagement provider. With more than 15 years of mobile marketing and customer care experience we deliver billions of

monthly mobile messages. Our SaaS, cloud-based technology, enables brands to intelligently personalize mobile communications for the omni-

channel consumer. Our platform provides reach across mobile touchpoints, including text message, app push notification, voice, and email

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How we help gambling companies increasing their mobile

engagement

Reduce Customer Churn: A common frustration in the gambling sector, Communicate Pro helps improve loyalty,

through a reward-based loyalty management programme customised to your business goals.

Target Marketing Messages with Personalised Codes: A powerful yet simple GUI allows you to build complex,

intelligent interactions that deliver personalised and relevant responses to each mobile user

Direct Mobile Billing & Text Betting: Quick, easy and convenient. Allow UK consumers to make frictionless

payments.

Multi-Modal Messaging: Use SMS, MMS, and email or out-dial to effectively reach your customers. Send push

notifications to anyone with your app installed on their phone.

Conversion: Reduce abandonment through complex payment solutions and prove conversion rates, especially

through mobile devices.

| 4MOBILE CHANNEL ENGAGEMENT* Ystat.com, 2014 / Juniper research, 2014

“Mobile gambling is expected to grow at double-digit rates and to reach over 40

per cent of the total online gambling market by 2018, as the number of mobile

gambling users increases by 100 million”*

“More than £27 billion in sports bets will be

placed via mobile devices by 2017”*

Mobile devices allow customers to bet on the move, and around the clock

Paddy Power CEO Patrick Kennedy has said mobile betting is the fastest

growing market the UK gaming industry*

“Total Wagering via mobile devices is expected to reach $100 BN by 2017, with

industry profit of $45 BN”*

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Mobile Payment Market

Traditional payment methods can be cumbersome. Often customers have to leave

their online journey to log in, find their credit card, enter a long number correctly,

as well as expiry dates and verification codes. Many payment methods, like this, can

be inconvenient and sometimes users will abandon the purchase altogether.

Making the buying process as easy as possible is a key factor for mGage. Our direct

billing payment solution allows customers to make purchases and charge the cost to

their mobile phone bill, or take it out of their phone credit, in a minimal number of

steps.

FAST EASY SECURE

Microsoft has seen 400%

increase in purchases through

the Windows Phone Store

since the launch of their C2M

(Charge To Mobile). They also

noticed a reduction of drop-off

rates and an increase in the

likelihood of customers

continuing through to

purchase.

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Mobile Bet

Network

supported:

Vodafone/

O2 / Three/

EE

Directly

billed to your

mobile

Tariff

availability:

£5 /£10/

£15/ £20/

£25/ £30

Payment

confirmation

sent to users

Easy end

user Flow

Thank you for your deposit

of £10 for (Service) from

(generic company). Your

account has been credited.

Help? (telephone) or

(website URL)

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Payout –

up to 90%

Correct VAT

mGage

provides

Analytics &

Insights

Personalised

messages

sent to users

User happy

as receiving

relevant

messages

We noticed that you

have not played for a

few weeks. Click this

link for a one click

deposit and a £5 free

bet

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User places

another bet /

deposit more

money

Thank you for placing

another bid with us.

Click this link for more

information on our

promotional offers.

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Our commitment to better Payment

mGage new payment capabilities enables access to 60 million users, for

the mobile gambling community

Supported tariff points: £5, £10, £15, £20, £25, £30

Out payment to customer – up to 90%

Direct Billing availability (dynamic pricing)

Supported Networks: O2, Vodafone, EE (Orange and T-Mobile), Three

Correct treatment of VAT

Capability to credit the users mobile

Simplified end user flow

Unified Analytics & Tracking to retarget based on user activity

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Case Study

ObjectivemGage was tasked with providing a solution to enable Betfred to engage

their users in new services and to ensure that loyal customers were

rewarded with offers and promotions

SolutionmGage successfully delivered a platform to create personalised marketing

messages relevant to the customer's betting activity, such as delivering

unique coupon codes specific to customers' interests.

Result• Drive more customers in store

• Engage and retain loyal customers

• Create new revenue streams through competitions and gaming services

• Increase customer spend

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ObjectivePocket Fruity is a “Gamified” mobile focused casino, targeted at the

casual players at the softer end of the market.

Solution• Direct billing

• Automated Campaigns

Result• Mobile used as first deposit method by 67%

• Quick, easy and convenient customer experience

• Increase in customer confidence

Case Study

THANK YOU

To find out more, be sure to email me at ndaley@mgage.com or call me on: 0207633 5039.

Alternatively visit www.mgage.com for more information and learn more from our

mobile marketing insights.