As human beings, our greatness lies not so much in being able to remake the world – that is the myth of the atomic age - as in being able to remake ourselves.

Mohandas K. Gandhi

Understanding Education

“I have never let my schooling interfere with my education.”

Mark Twain

And……………. You thought

Education…. is only about

Schooling…

The Top ten Jobs

in-Demand in 2012…….

Did you know ????

Did not exist in 2004 ….

We are preparing our kids for Jobs that doesn’t exist

yet.

Using technology that hasn’t

been invented …

We don’t even know problems yet…….

………. In Order to solve problems

It is estimated that a week worth of new York times contains more information than a person was likely

to come across in a lifetime in 18th century

It is estimated that 4 Exabyte's (4x10^19) of unique information will be generated in year 2013

This is more than previous 5000 years……

The amount of new technical information is doubling every two years ……

For a student studying for 4 years of technical degree this means that ….

Two years of study will be outdated when they will finish the degree….

So what’s our focus…….

What is education???

What it constitutes???

All the information is Education….

Pursuing Interest is Education….

It is not only learning English ……

It is Learning Hindi as well……

It is also Physics & Chemistry… and..

Chinese German French Telugu Tamil

History

Environment Management Arts

Mathematics

Computers Agriculture

Medical Fashion Commerce

It is not only Books ……

It is not only Studies ……

It also Is …….

There are 1000’s of people posting on you tube on

how to learn a music instrument.

There are millions

of followers ….

Learning Music…..

Out of the top ten RSS feeds subscribed in the

world 8 are from technology forums and

websites

How many of you check the tech news everyday ??

Learning Technology

Dance keyword search on you tube fetches 5,220,000 results…. Dance for beginners fetches 75,800 results …. At any point of time there will be 5 Dance shows on television…..

Learning Dance

Searching keywords

The keywords generates 2 million results on you tube only ….

10 different categories and millions of videos without categories…….

People are learning everyday……!!

There are dedicated TV channels on cooking. Trust Cooking is not entertainment.

Learning Cooking…

21 categories 5 could be easily included in education…. 25+ channels on Education alone and on an average 200,000 subscribers for each channel With BBC as one of channels and we are not including bigwigs Nat Geo and Discovery….

Learning to browse …

education…Also Is….!!

Access to libraries

Access to research & periodicals

Access to Lectures/videos

Online tuitions

And of course … Schooling……..

Degree free learning

What is the trend.

The quality of e learning explodes as more students

consider alternative to college education. We

can learn from the success of SOL’s

Business Trend

So Who is your audience ??…

It is not only……

Rural Kids

Urban kids

Top College Students …….

It is ..All your sub base ….

It is…Everyone

Let’s look at some Statistics….. By Govt. Of India

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

Bihar Arunachal P

Rajasthan Jharkhand AP J&K UP

States with Lowest literacy Rates

Persons Male Female

0.00

20.00

40.00

60.00

80.00

100.00

120.00

MH HP Delhi Goa Tripura Mizoram Kerala

States with High Literacy rates

Persons Male Female

Don’t try to teach the illiterate.... less likely to succeed……….

Education as a product will work well in the states which are more Educated…. It is educated who explore more….

However the literacy is a just a figure …..

Glimpse of Quality of Education in India

Employable 25%

Needed Training

25%

unemployable 50%

Engineering Graduates in India

60%

According to a study in 16,000 Villages % of Primary students who can’t do simple math

50%

% of 10 years old who can’t read the Basic language

Data Shows literacy rates have a little or no meaning when it comes to education ……

It is natural challenge for such Students to aspire for higher studies….

Yet…students Want to get educated….

Age group 20-25

35%

Aspires for higher education

11%

45% 44%

Enrolments into Higher education

11% India. against 44%-85% in Developed world

21%

Graduates

Only 21% of population graduates form a upper secondary level

The Demand for higher education is there…

0.011 0.012 0.012 0.014 0.017 0.020 0.024 0.026

1.02 1.03 1.12

1.19 1.22 1.26 1.29 1.31

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09(P)

Institutional Growth

Colleges/Uni Schools

Institutions not growing at the rate of scholars Tremendous opportunity to tap in people for education .

Limitations…..Not enough schools/colleges in India.

0.00

50.00

100.00

150.00

200.00

250.00

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Mill

ion

s

Scholars Growth

Scholar/colleges Scholar/Schools

0.00

5.00

10.00

15.00

20.00

as %age of GDP as %age ofPublic Expenditure

Limitations…..Expenditure by Govt. of India.

1%

36%

43%

20%

Distribution of public expenditure per level (%)

Pre primary Primary Secondry Tertiary

The drop out rates Classes (I-V) (6-11 years) 25.47 % Classes (I-VIII) (6-14 years) 48.71 % Classes (I-X) (6-16 years) 61.59 %

The gross enrolment ratio Classes (I-V) (6-11 years) 109.4% Classes (VI-VIII) (11-14 years) 71.15% Classes (I-VIII) (6-14 years) 94.92% Classes (IX-X) (14-16 years) 52.26% Classes (XI-XII) (16-18 years) 28.54% Higher Education (18-24 yrs) 11.61 %

Voice of students in a FGD research..….

25%

21%

16%

14%

13%

11%

Drop out reasons Economic Environment Educational Marriage Family Others

24.8% dropped due to poor economic reasons. 61% of them are boys. 80% had to work

50% of these respondents faced poor environment in schools. Unnecessary punishment. Harassment

Teaching issues, could not clear the examinations. 88% are boys.

All of them were Girls, 90% themselves choose to marry.

Unlike in case of economic reasons, more girls (57%) dropped due to family reasons. 42% of students dropped for reasons like upset with father, father died, helped mother, imprisonment of father Etc.

Another Limitation is a Huge

Drop out Rate

Schooling environment in India.

59%

Schools with No Drinking Water

89%

No Toilets

The study of 188 government-run primary schools in central and northern India

55%

Teachers have not got beyond the secondary stage of schooling.

25%

Absent Teachers

Poor environment in schools means that people will look forward for education by other means….

Education on Mobility can be a solution to the group aspiring for education….

But …Internet doesn’t help …

50%

% of students getting education in Hindi…

The rest get educated in other regional languages and English

Mobile, internet educational content for all Such students

…………..?

14%

Schools with computers

Out of Govt run schools in India.

Very minimum content available for the students in their native language….

No Hindi/Regional content as a medium of education.

Govt Run 80% of schools in India, Rest are by NGOs and private

Mobility with other social conditions ..….

cellphone

TV

computer

4 wheeler

Two wheeler

Bicycle

0% 10% 20% 30% 40% 50% 60%

No latrine

No kitchen

no indoor Drinking source

No Bathroom

Kerosene

Electricity

0% 10% 20% 30% 40% 50% 60% 70% 80%

Assets Conditions

•53% of people have cell phone but do not have basic amenities. We all should feel proud that Telecom as an industry has been able to make cell phone affordable to last mile……current Mobile penetration in India is 84% • People have TV but do not have kitchen, have 4 wheeler but no bathroom… Thanks to TATA NANO • People have bicycle but do not have electricity….

Means People can afford education on Mobile…. Cost is not challenge here

Implications…

Because of sub standard and low quality education

The Gap widens ….. By year 2016

• Approx. 500 million people with less than five yrs of schooling

• Another 300 million that will not have completed high school.

• More than 50 % of the girls in the country will not enroll in schools

The Immediate worry is senior students…… Every year 5.5 million students pass out of Class X, of which 3.3 million go to Class XI. leaving 2.2 million out of the education stream. Those who drop out after Class VIII are approx. 20-21 million

Of all new employment generated……

• 1% is government jobs

• 2% are in the ‘Organized sector.

• 97% in the unorganized sector

The challenge also is train the unskilled labor…

The challenge is not only the 3% but also the 97% of people …..

Countries labor force in (20-24 yrs) age undergone formal vocational training

India - 5 %

Most industrialized nations - 60

to 80 %

The Future..……

Working age population ….. 567 million (2012) 761 million (2020) Jobs created 10 million (2012) 15 million (Required) Jobless because of skill/others Reasons … 30% * Please refer appendix for data on shortage of skills

Education will be single biggest challenge to enable these people….

Skills provided & Required

Revision of courses

Low prestige on vocational

jobs

Availability of

instructors

Challenges

Loop in instructors from around the

world

Provide the relevant training

needed.

Advertise on to bring value and skill adoption.

Inferences Drawn……

Targeting Schooling……

Target Segment : Primary School students. Special focus: 40% of the students who drop out because of poor schooling

Begin with Stories for Kids……

--

-

-

-

Generate Interest

First …….

on mobility for parents

and students….

Promote Hindi Sites for Education and content…..

The content is already there……

All we need to do is to enable it….

Only 12% of India speaks English 23% understands English

When the mother tongue becomes the medium of education the learning

becomes easy…

Students learn 90% more when they are taught in Hindi….

Simple lessons for small classes…..

Leverage E books in Hindi and Other Languages

Launch E book store…..

Advance teaching videos by Khan

academy on Math's…

Enable students with access of Academy

Targeting Higher education…..

Leverage the information from IIT/IIM….

Portals like NPTEL which gives access to various topics on science

Enable Google Scholar…… 70% of students/ Lecturers refer Google Scholar for online study material

Indians are obsessed with Tricks, Database type knowledge and not in science or research per say…

India had one of the largest pool of scientists and yet how many Nobel prizes….?

Teach Science….

Give them access to …..

Magazines Periodicals

News is highest selling property all over the world…..

Educated people and post graduate students consumes

news the most….

It is part of Daily curriculum…

All MBA Grads check the financial times and WSJ….

Sell News…..

Targeting vocational Training…..

Learn Guitar….

How many music instruments do you really teach on mobile portal…..

In 2008,57% of 8-graders attended schools where music instruction was offered at least three or four times a week, and 47 % attended schools where visual arts instruction is as offered at least once.

Teaching other vocational careers/interests …….

Dance

Sports

singing

Theatre

Cooking

Painting

How to learn Microsoft Excel, PowerPoint and others tools…..

Training like this is handy for the people who cannot afford an expensive computer school…

Channels available on Web

Teaching someone to become a plumber, Technician and repair Electronics ….

People need access to such information for own home, jobs

& business

Not comfortable using handsets for education

Small screen Handsets

“Bache Bigad jaate Hain”

Problem behavior such as cheating, cyber bullying, and sexting

33%

66%

Cheating

Reported cheating

Create Filters E.g. Access to content with the word “breast” can be turned off for the lower grades School wide filters are more appropriate

Increasing no. of students are accustomed to small screens & may actually prefer them to large screens on a less portable device. Allow students to access resources and collaborative tools almost seamlessly as they go for their personal & educational activities

Grad school in North America reported 64% deduction in disciplinary suspensions since the implementation of digital conversion. They also found that the students involved in mobile learning program were more engaged and discipline referrals related to policing student mobile phone use had decreased. To stop misuse of mobile by students is to formulate and implement strict policies

Other Strategic measures

Approach Govt. for funding Mobile Education

Negotiate on 4 % for Mobile Education

(Approx 943 cr)

Increase in literacy rate

Bridge the gap of skills required

For detailed strategy, conclusion and recommendation on mobile education

CONTACT

Kamna Pandey at kpamish@gmail.com

Thank you

Appendix

11 Y

School life expectancy

www.indiastudycenter.com/univ/college-statistics.asp

Includes the repeats of the schooling years

30%

Poverty

http://nces.ed.gov/nationsreportcard/pubs/main2008/2009488.asp http://stats.uis.unesco.org/unesco/TableViewer/document.aspx?ReportId=121&IF_Language=eng&BR_Country=3560 http://www.indiastudycenter.com/univ/college-statistics.asp http://en.wikipedia.org/wiki/List_of_universities_in_India http://rbi.org.in/scripts/AnnualPublications.aspx?head=Handbook%20of%20Statistics%20on%20Indian%20Economy http://statisticsofindia.com/tatasoi/ http://www.indiaeduinfo.com/openuniversity.htm http://www.iamai.in/Upload/Research/9320123264601/ICube_2012_Rural_Internet_Final_62.pdf http://voicendata.ciol.com/content/top_stories/212010401.asp http://www.dnaindia.com/india/report_just-8pct-indians-have-internet_1662125

• http://wiki.answers.com/Q/What_is_the_percentage_of_teenagers_that_own_cell_phones

• http://www.moba-ken.jp/files/research2011/r11e-01/ExecutiveSummary.pdf • http://www.iamai.in/upload/research/11720111091101/icube_3nov11_56.pdf • http://www.npr.org/2012/04/08/150133880/indias-census-lots-of-cellphones-

too-few-toilets • http://giridharmadras.blogspot.in/2009/11/statistics-on-scienceengineering.html • http://casi.sas.upenn.edu/system/files/Engineering%2BEducation%2Bin%2BIndia%

2BDec1608-1.pdf • http://www.careerlauncher.in/mba/about_mba/mba_student_profile_in_b_schoo

ls.html • http://mospi.nic.in/mospi_new/upload/statistical_year_book_2012/htm/index1.h

tml

Shortage of skill in Various Sectors

• The projected growth rates in industry and services sectors are expected to generate 60 millions job opportunities during 2006-12 and 156 million during 2006-16

• Semi-skilled and skilled labour: The shortage of factory workers and construction labourers is already being felt across industries.

• Engineering industry is growing at a fast pace will be major requirement of skilled/talented manpower in this sector

• Food industry is fast-expanding, need professional food scientists and technicians in great number.

• Media and Entertainment: The demand for animation production services from India is growing. This has opened up innumerable opportunities for students of Design, Fine Arts and Mass Communication.

• Biotechnology sector: 80 % shortfall of doctorate and post doctorate scientists.

• Food processing sector: 65 % shortfall of refrigeration mechanics, electricians’ etc. 70 % shortfall of food safety personnel Condt…..

• Additional 21 million new jobs in merchandise trade by 2009-10

• IT and BPO sector could employ 9 million persons directly and indirectly by 2010

• Raising the rate of growth of manufacturing to 12 % could create 1.6 to 2.9 million direct jobs annually, and another 2-3 times that number indirectly

• Retail Sector - demand of 3-5 lakh trained people in the northern region alone by 2010. This sector would throw up 2 million employment by 2010.

• Leather - Based on increased targets for export and domestic demand, it would generate 3 million additional jobs by 2022

• Civil Aviation - Needs 5400 pilots by the end of the 11th plan. Thereafter, there would be requirement of at least 150 pilots per year as replacements for retirements and normal attrition.

• Construction sector with a current employment of over 30 million is to witness boom by an annual growth rate of 30% in infrastructure. It would translate large no. of jobs far short of the employable skill available Contd….

• Health sector: Shortage of 5 lakh doctors and 10 lakh Nurses.

• IT sector : Shortage of 5 lakhs (half a million) engineers.

• Education sector: Faculty shortage of 25-40 percent.

• Automobiles: employment expected to increase to 25million by 2015-16 from current 10.5 million, majority in the shop floor of auto manufacturing

• Logistics: will grow in tandem with growth in trade, aviation and tourism

• Banking and Finance sector: 50-80 percent personnel shortage.

• Aviation sector: Severe shortage of pilots and ground duty officials.

• Textile sector: employ 35 million directly, besides 55 million in its allied sector. Expected to generate additional 14million jobs by 2012

• Pharma sector: Severe shortage of top pharma scientists as research expenditure by pharma companies has quadrupled in the last 5 years. Thus there is a shortage of middle-level and junior scientists too. This has made salaries of top pharma scientists rise to US levels.

• Project Management Services-this labour intensive sector will grow with growth in corporate structure, infrastructure & retail industry

Source: Data compiled from (FICCI report, New Delhi); (NASSCOM); (NASSCOM McKinsey Report 2006); (Press Release, Ministry of Com. & Ind. April 7, 2006) (IL&FS, 2008)