mobile do’s and don’ts – a geo-centric approach to mobile success
DESCRIPTION
Presenter: Luke Weinman IV, South Shore CVATRANSCRIPT
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MOBILE DO’S & DONT’SA GEO-CENTRIC APPROACH TO MOBILE SUCCESS
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WHO IS THIS GUY?
34 years old
Purdue University Calumet Graduate
Chief Technology Officer
Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym here)
12 years with CVA
2 Great Kids!
Wonderful Wife!
Luke Weinman IV
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LIFE WITH MOBILE?
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LIFE WITH MOBILE?
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LIFE WITH MOBILE?
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LIFE WITH MOBILE?
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MOBILE GROWTH
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CRAZY STATS
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AT DISNEY WORLD!!!
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CAN’T IGNORE IT!!!
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A QUOTE
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MOBILE SEARCH
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MOBILE WEB vs. MOBILE APP
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MOBILE WEB – DONT’S
Don’t assume your site is mobile friendly
Don’t cram too many items on your page
Don’t have impossible navigation
K.I.S.S.
Don’t not exist
Mobile SEO
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MOBILE WEB – DONT’S
Watch URL shorteners
http://goo.gl/9k8f5z
http://goo.gl/9K8F5Z
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MOBILE WEB – DO’S
Do know your goals
Do know your audience
Do test you site as a consumer
Do allow for action
People don’t surf on mobile sites, they ACT!
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
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DO’s
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
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DOES IT RIGHT
www.pcworld.com
drugs.mobi
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DOES IT RIGHT
www.pcworld.com
mobile.flightstats.com
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DOES IT RIGHT
www.pcworld.com
m.traveltex.com
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DOES IT RIGHT
www.pcworld.com
m.youtube.com
google.com
m.zoho.com
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WHERE DO I GET ONE - MOBILE
fiddlefly.com
dudamobile.com
google.com
simpleviewinc.com
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MOBILE WEB & SEO
Google used to pass the rankings of your main site to your mobile, but now it is going to have to rank on its own,
Hummingbird Update -shifts search to more conversational phrases instead of focusing on particular words in a search
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MOBILE WEB & SEO
1. Be A Search Psychologist
2. Think Social-first, Mobile-second
3. Know Where Mobile Searches Are Going
4. Size Matters
5.
6. Link Location Matters
7. -to-Call
8. Use Rich Content Sparingly
9. Apps vs. Mobile Friendly: Intent Matters
10. Embrace Search Engine Crawlers
http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
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APPS
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APPS - STATS
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
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APPS - STATS
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
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APPS – CONS
More costly investment
Updating is done through multiple channels
Typically lots of maintenance
Multiple versions needed
Requires user to feel “safe” to download
Typically user needs to search for app
Special promotions needed
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APPS – PROS
Apps can push messages
Internet not required
Usually Perform Faster on Device
Large Audience
Great with large customer base
Increase engagement
Builds customer loyalty
Users typically spend more time on apps
People are downloading more than ever
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#5
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
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#4
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
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#3
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
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#2
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
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#1
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html
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#1 USED
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GOOGLE PLACES
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How do you create a Google place?• Google “Claim Google Place”
GOOGLE PLACES
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APPS – WHERE DO I GET ONE
widgetbox
Mippin
the app builder
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DO I NEED ONE
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SITUATION
THE PROBLEM
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SITUATION
THE PROBLEM
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SITUATION
THE PROBLEM
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
Subcategory
City
Price
Keyword
Distance
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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SOLUTION
A Smarter Mobile Site
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RESULTS – 6 Month Comparison
May October Visits
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2012
2013
2,592
49,093
1,794% Increase
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GEO-CENTRIC - SUMMARY
A Smarter Mobile Site
Addresses in market & out of market.
Limits confusion on where businesses are located.
Visitors can see how close other cities are in
relation to where they are located.
Offers additional filtering features:
subcategories, cities, price, & keywords
Multiple sorting options:
map, alpha & distance
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WHERE IS MOBILE GOING?
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QR CODES ARE DEAD?
I don’t think so, but…
Misused – Yes!
Too much work?
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QR CODES ARE DEAD?
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AUGMENTED REALITY
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NFC
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NFC
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NFC
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DO I NEED ONE
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QUESTIONS
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Chief Technology Officer
South Shore Convention & Visitors Authority
7770 Corinne Drive
Hammond, IN 46323
219-989-7770 ext. 2225
Luke Weinman IV