mobile devices and applications trend

Mobile Devices And

Application Trends

Worldwide Mobile Terminal Sales to End Users in 1Q11

Nokia

Samsung LG

AppleRIM HTC

Motorola

Sony Ericsso

n

Others0

10

20

30

40

25.1

16.1

5.6 3.9 3 2.2 2.1 1.9

40.130.6

18

7.62.3 3 0.9 2.7 2.7

32.2

1Q11 Market Share (%) 1Q10 Market Share (%)

Worldwide mobile communication device sales totaled 427.8 million units in the first quarter of 2011, an increase of 19% from the first quarter of 2010.

In Q1 2011, Worldwide shipments of Smartphones grew 83% year-over-year and Global Smartphone users are expected to hit 571M by the end of this year. -eMarketer

Source- Gartner, Inc.

Worldwide Smartphone Sales to End Users by Operating System in 1Q11

Android Symbian iOS Research In Motion

Microsoft Other OS0

1020304050

3627.4

16.8 12.93.6 3.3

9.6

44.2

15.319.7

6.8 4.4

1Q11 Market Share (%) 1Q10 Market Share (%)

Google Android and Apple's iOS continue to dominate the smartphone operating system space.

By the end of 2011, U.S. Tablet sales are projected to increase 147% from last year. eMarketer

Source- Gartner, Inc.

Rank Device1 Apple iPhone2 BlackBerry Curve3 HTC EVO4 Samsung Nexus S5 Motorola Droid X6 BlackBerry Bold 27 LG Optimus V8 Motorola Droid 29 HUWAEI Ascend

10 HTC Droid Incredible11 Samsung Vibrant Galaxy S12 Motorola Milestone 213 HTC Desire14 Samsung Fascinate15 Motorola Droid16 HTC G2 Touch Hero17 HTC MyTouch 2 Espresso18 HTC MyTouch 4G Glacier19 BlackBerry Torch20 HTC MyTouch Magic

Top 20 Mobile Phones- Ranked by Impressions

•Apple iPhone maintained the number one position on the Top 20 Mobile Phones.

•HTC had the highest number of devices, seven, on the Top 20 Mobile Phone rankings.

•For the first time, The Top 20 Mobile Phones ranking consists of all Smartphones. •Android devices account for 16 of the Top 20 Mobile Phones in April.

76% of users say that all branded companies must have apps to make shopping easier.- EffectiveUI survey

Source- Millennial Media, Inc.

Top 15 Manufacturers (All devices)- Ranked by Impressions

Manufacturers AprilApple

32.76%Samsung

15.58%HTC

11.71%Research in Motion

10.55%Motorola

9.83%LG

6.42%HUAWEI

2.28%Nokia

1.71%Sanyo

1.01%Sony Ericsson

0.77%Kyocera

0.69%Private Label

0.52%Sony

0.26%Palm

0.26%Pantech

0.24%

•Apple, including iPhone, iPad and iPod Touch, represented 32% of the Top 15 Manufacturers impression share in April.

•Samsung is the number two device manufacturer on the Top 15 Manufacturers ranking for the third consecutive month.

•HTC represented 11% of the Top 15 Manufacturers impression share in April, a 10% growth month-over-month.

•LG impression share doubled month-over-month to 6.42% of the Top 15 Manufacturers ranking.

Around 35 % of iPhone and Android based mobile phone users in the United States use non-voice apps before getting out of bed in the morning. - Ericsson Survey


Touch Screen60%

Touch & QWERTY16%

QWERTY12%

Keypad12%

Riding on the popularity of smartphones, Touch Screen devices represented 60% share of impressions in the April Device Input Mix of Millennial Media.

Device Input Mix- Ranked by Impressions

73% of app users agree that a company’s mobile app should be more user-friendly than its website.- EffectiveUI survey


53%

28%

16%

1%1%

1%

Android iOS RIM Symbian WindowsOthersAndroid maintained its position as the

leading Smartphone OS on the Millennial Media network for the fifth consecutive month with a 53% impression share, a 10% increase month-over-month.

Mobile phone market grew 19.8 percent (year over year) internationally in the first quarter of 2011.- International Data Corporation (IDC)

Smartphone OS Mix- Ranked by Impressions


50%39%

9%

2%iOS

Android

RIM

Other (including Windows Phone 7, Symbian, Palm)

Application Platform Mix- Ranked by Revenue

Revenue generated from applications on the iOS platform grew 6% month-over-month and represented 50% of the Application Platform on Millennial Media network.


Google Android Market has eclipsed Apple App Store for iPhone in free mobile apps.- Distimo

RANK CATEGORIES

1 GAMES

2 MOBILE SOCIAL NETWORKING

3 MUSIC & ENTERTAINMENT

4 MAIL & MESSAGING

5 WEATHER

6 SPORTS

7 NEWS & CURRENT EVENTS

8 BUSINESS & FINANCE

9 HEALTH & FITNESS

10 TRAVEL

Combined revenue for Apple, Google, Nokia and RIM is expected to touch $3.8 billion in 2011 from $2.1 billion in 2010.- IHS Screen Digest


Top 10 Mobile Application Categories (Ranked by Impressions)

Presented by [x]cubeLABS

we imagine, design + develop world-class mobile apps.Visit us at www.xcubelabs.com

mobile devices and applications trend

Technology