mobile commerce for fashion retail - everything you need to know

Download Mobile commerce for fashion retail - everything you need to know

Post on 11-May-2015

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Is mobile commerce worth pursuing for fashion retailers? In this presentation we look at all the stats, including a case study of a mobile app and website for women's and maternity brand Keungzai, and a look at where to start with mcommerce.

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  • 1.MOBILE COMMERCE: A worthy venture for your retail business? Michelle Lee, Keungzai Mike Hann, Poq Studio #Pure34

2. QuickHello 3. ITS THE BIG DEBATE Amobilefuture? 1% 33% ofvisits 4. ITS THE BIG DEBATE Amobilefashionfuture? 1% 41% Fashion Retail 5. ITS THE BIG DEBATE %ofUKonlineretail 1% 20% 2010 2013 6. ITS THE BIG DEBATE Whatarepeoplebuying? 1% 42% fashion 7. ITS THE BIG DEBATE Whenwillmobilesurpassdesktop? 1% 20% 8. ITS THE BIG DEBATE % Confused? Hereswhy: 9. ITS THE BIG DEBATE Amobilefuture? Mobilesearchwillovertakedesktop searchby2014. 3outof4intheUKpopula?onwill ownsmartphonesby2016 10. ITS THE BIG DEBATE Amobilefuture? Mobilesearchwillovertakedesktop searchby2014. 3outof4intheUKpopula?onwill ownsmartphonesby2016 11. ITS THE BIG DEBATE Amobilefuture? Mobilesearchwillovertakedesktop searchby2014. 3outof4intheUKpopula?onwill ownsmartphonesby2016 12. ITS THE BIG DEBATE PlaKormshiL Thisisntjusttheodd customerbrowsingon theirphoneoriPad. Thisisafundamental plaGormshiHonhow weinteractwiththe internet. 13. CaseStudy Amobilesiteand appforthisstylish womensand maternitybrand 14. Whymobile? 25% 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2012 2013 Seeingabigincreaseinmobiletrac 15. ProfessionalABC1 women Pregnant Newmums Mul?-tasking mumson-the-go Workingmums Keungzaiconsumerprole 16. ProfessionalABC1 women Pregnant Newmums Mul?-tasking mumson-the-go Workingmums Keungzaiconsumerprole 17. ProfessionalABC1 women Pregnant Newmums Mul?-tasking mumson-the-go Workingmums Keungzaiconsumerprole MirandaKerrwithherliSleboy. 18. ProfessionalABC1 women Pregnant Newmums Mul?-tasking mumson-the-go Workingmums Keungzaiconsumerprole Credit:JanineofPret-a-Pregnant workingoutwithhertoddler 19. ProfessionalABC1 women Pregnant Newmums Mul?-tasking mumson-the-go Workingmums Keungzaiconsumerprole 20. Theappandmobilesite hPp://m.keungzai.com 21. Lookbookandproducts 22. Wishlistandbuying 23. Three-stepcheckoutprocess 24. Reviews: A5starra?nginthe appstore,andgreat feedbackfrom Keungzaicustomers 25. Bouncerateforallmobilevisitors reducedby24.47% Usersspendmore?meonmobile. Averagevisitdura?onincreasedby3 minutes. Theresults 26. Theresults Bouncerateonthemobilesitewas21.2%lower thantheDesktopsiteduringtherstquarter 27. Junemobilesales: 20%higher thandesktop Theresults 28. ITS THE BIG DEBATE 5McommerceTips 29. ITS THE BIG DEBATE Op]onOverload Mobilewebsite Eg:Reiss,Balenciaga App Eg:Zara,Net-A-Porter,Amazon Responsivesite Eg:Radley,Wool&TheGang 30. ITS THE BIG DEBATE 55% 29% 13% 3% iPad iPhone Android Other Tip1: MakefriendswithAnaly]cs 31. Tip2: Testitforyourself Howdoesyourbrandexperience feel?Canyouevenbuy?Testfor yourself-rightthroughto checkout. 32. ITS THE BIG DEBATE Tip3:Makeitbeau?ful Fashionconsumerswantclear, high-resimagesandtheywant lotsofthem 33. Tip4:Makeitfast 74% abandon aLer5secs 34. Tip3:DontDIYit! Mobile technologiesare constantly changing.Youneed exper?setostayup todate. 35. ITS THE BIG DEBATE Thebusinesscase formobile 36. Increasecurrentperformance 2x conversion rate 37. Incrementalapprevenue 10% extrasales 38. Thenewemail 400% Session upliL 39. Connectedcustomers x2 Pageviews Timeonsite 40. AboutPoq: Trustedby20+fashionretailers 41. Anyques]ons? @poqstudio www.poqstudio.com @Keungzai www.keungzai.com #Pure34