mobile cloud computing from a visual angle @efernandez
DESCRIPTION
#congresocloud A 61 slides visual update of the mobile internet landscape and trends. centro de tecnologia de la Rioja BlackBerryTRANSCRIPT
visual recall
The TIC TAC TOE strategy
@efernandez
#congresocloud
Cloud computing in the mobile
domain: an ‘academic’ approach
Mobile Trends: a new brave world
Cloud: a real story
Envisioning the future
Cloud computing in the
mobile domain:
‘academic’ approach Mobile Trends: a new brave world
Cloud: a real story
Envisioning the future
Mobile cloud computing is the usage of cloud computing in
combination with mobile devices.
Cloud computing exists when tasks and data are kept on the internet rather than on individual devices,
providing on-demand access
Service Models based on consumer control level:
Software as a Service (SaaS) use provider’s applications running on a cloud infrastructure
Platform as a Service (PaaS) deploy onto the cloud infrastructure consumer-created or acquired applications
Infrastructure as a Service (IaaS) provision processing, storage, networks, and other computing resources where the consumer is able to deploy and run arbitrary SW, including OS & Apps
Cloud computing in the mobile domain:
an ‘academic’ approach
Mobile Trends:
a brave new world
Cloud: a real story
Envisioning the future
Mobile Internet 3.0
every
traditional business
has a
digital bullet with
its name engraved
Connectivity Content & Commerce Community Mobile
Internet
Evolution of Communications
f r a g m e n t a t i o n
Complexity of mobile phone market mobile phone market share doesn’t tell the full story
Source: VisionMobile
M
att M
urp
hy +
Mary
Meeker
http
://kpcb.c
om
/insig
hts
/top
-10-m
obile
-inte
rnet-tre
nds
Spain 48,4%
smartphone penetration
source: comScore 2011
War !!!
…
The Mobile
… Platforms
The TIC TAC TOE strategy
mobile Hardware Software OS
Cloud
Motorola
Nokia
Microsoft
Apple
RIM
2000
mobile Hardware Software OS
Cloud
Motorola
Nokia
Microsoft
Apple
RIM
2006
mobile Hardware Software OS
Cloud
Motorola
Nokia
Microsoft
Apple
RIM
2011 The year of the fruit
Hierarchy of digital distractions
Multitasking
2
Multiplexing
Cloud computing in the mobile domain:
an ‘academic’ approach
Mobile Trends: a new brave world
Cloud: a real story
Envisioning the future
1975 1996 2011
BlackBerry infrastructure handles 25 30 PetaBytes per month
Cloud aka NOC Network Operations Center
Cloud aka NOC Network Operations Center
Cloud computing in the mobile domain:
an ‘academic’ approach
Mobile Trends: a new brave world
Cloud: a real story
Envisioning the future
Predicting Human Emotions Facebook Breakup Seasonality
ifttt
if this then that
Cloud computing in the mobile domain:
an ‘academic’ approach
Mobile Trends: a new brave world
Cloud: a real story
Envisioning the future
What should we do about
it?
M
att M
urp
hy +
Mary
Meeker
http
://kpcb.c
om
/insig
hts
/top
-10-m
obile
-inte
rnet-tre
nds
Arguably the worst recession, Undoubtely the biggest technology
opportunity ever
…
What should we do?
1. Engage in POLITICS
2. EDUCATE (help next gen understand)
3. DO vs WATCH (create, innovate, act)
Subliminal beauty
Reinforcing rational concepts with visual beauty