mobile career apps
TRANSCRIPT
Mobile is the new InternetAre you ready this time?
5.7Billion mobile phone
subscribersOver one Billion are already smartphone subscribers
(have you engaged with your full audience potential?)
Source: Global mobile statistics 2012
Over 25billion
iPhone apps
downloaded.
(still not engaged with your full audience potential?)
How many of them were yours?
77% of
Job Seekers
use Mobile Job
Search Apps
(still not engaged with your full audience potential?)
Is your brand available/visible?
Source: Beyond.com Career network
It’s not too late!Expert help is at hand0
(Time to be engaged with your full audience potential)
Welcome to our world0 Developing world class, award winning, innovative,
mobile
recruitment apps is our expert specialty0
You will be in good companyInvesting in the right mobile recruitment model
for your immediate business plans and future strategy.
Why is Mobile so
important today?
By the end of 2013
research shows us that0 50% of all internet traffic will
come from Desktop PCs00 and 50% will come from
Mobile phones!
Source: Morgan Stanley
And by 2014 it is expected that mobile internet traffic will exceed
desktop traffic.
Do you know how many people
are viewing your careers
website via a mobile phone?
If you use Google Analytics you can now
track users that visit your site via a mobile0
Simply click on Mobile and
then overview to see how
your mobile traffic is
growing.
As well as building Mobile apps we also own
a UK job Search Engine.
On average our site receives
around 350,000 users every month.
2010 2011 2012
2.93% 8.56% 21.12%
These are the percentage of users that visited our site via a mobile phone0
By the end of 2012 we expect our mobile traffic to be 1/3 of all our traffic
This is the experience a jobseeker would
see if we were not optimised for mobile
Here is what the jobseeker sees today, the
same great jobs just much easier to use.
Did you know that: Google and other
search engines are starting to rank
companies with mobile optimised sites
higher in its mobile search results than
those without?
Currently there are 2 different ways
that mobile traffic is calculated.
Last year: more time was spent using mobile
web, this year apps have overtaken mobile
web.
Make sure: when you are considering a mobile
solution that you try to do Apps and a Mobile
site to maximise the full potential of Mobile.
“What's most remarkable about this paradigm shift”, says Flurry's Charles
Newark-French, “is how quickly it came about. In less than 3 years, mobile
apps, and primarily those on iPhone and Android, now surpass both
desktop and mobile Web use.”
77% of job seekers are using Mobile –
here’s how they are using it(
Being able to job search anytime,
anywhere
I don't use a mobile job search app
It is a discreet way to search for a job
Quickly react to new job postings
The #1 ReasonJob Seekers Use a Job Search App
Source: Beyond.com Career Network – Mobile Jobs App Data and Poll Survey
36.27%
22.29%
17.65%
23.79%
People are relying
more and more
on mobile devices
to interact with the
world around
them – and that
trend extends to
the job search
process.
77%
•According to comScore the UK has 2.8m jobseekers a month accessing job listing from a mobile device, with 67% looking daily.
•The KPCB Meeker report shows that smartphone USA market penetration is fast approaching 60% and the signs of growth are
not slowing. For reference traditional Internet has just passed 80% market penetration.
•In the UK there are 39m 3G subscriptions which are more subscriptions than households.
We are the worlds leading provider of Mobile
Career Apps and Mobile Career Sites.
We can design and build your native apps on0
iPhone, iPad, Android, Windows 7, Blackberry
and Mobile optimised HTML sites.
The design and features of a typical corporate app0
Load screen, appears for
about 2 seconds whilst the
app loads.
Home page with
navigation, latest video
and latest Tweets
Twitter and Facebook can
be fully integrated in to the
app
The design and features of a typical corporate app.
Jobseekers can respond
to Twitter, follow or re
tweet
Video playlist can also
be fully integrated into
the apps
Blogs are a great way
for the jobseeker to
learn more about what
others think
The design and features of a typical corporate app.
Job search with Job
Alerts for new job rolesView the full job
description.
Job Results, those in
grey text means we have
already viewed that job
The design and features of a typical corporate app.
View jobs on a map
taken from your search
results
Learn section allows
jobseeker to find out
more details about the
business
One of the screens from
the learn section,
Brands
The design and features of a typical corporate app.
Probably the most relevant and important feature of
the app is “Job Notifications”
This cool feature saves the details of
each search created by the
jobseeker. Then when a new job goes
live that matches the saved search
the phone is sent a notification
alerting the jobseeker that there is a
new job available!
Chris Hoyt from PepsiCo:
Matthew Jeffery’s from
Autodesk:
Just some of our other clients that you will
know0
Arie Ball and Anthony
Scarpino from Sodexo:
Kat Drum from RIM:“Allthetopbananas are pioneers in the
recruitment mobile app industry. I would
recommend their services to anyone
looking for a mobile solution for
their business.”
Kat Drum
“The innovative and collaborative
individuals that make up the ATTB team
make them an ideal partner for
developing mobile recruitment solutions
for your business.”
Anthony Scarpino
Our Clients0
Case study
• PepsiCo launched their Apps at the start of March 2011. The following stats are from the first 60 days from the Apps going live. It was a soft launch only in the US, with the Apps only being featured in only 2 places; on their careers website and in the App stores.
• They had received over 3500 downloads of their app’s, these had come only from the App stores and their careers website.
• Out of the 3500 downloads, 85% of the candidates had PUSH Notification job alerts set up on their device for targeted jobs they are interested in.
• When tracking the candidates that came from their Apps, they have hired 2 new employees and have 10 in the recruitment process. Again, this was within the first 60 days of launch.
• Apart from the job search section, the Connect section which includes their social media, video and blogs content were the most visited areas.
• Because of the initial success from the Mobile Career App’s Pepsico will very soon be launching a huge marketing campaign to promote their Mobile Careers solutions. We are also launching their Mobile HTML Site very soon.
• Sodexo launched their Apps into the US market in March 2012.
• They launched on the iPhone, Android and iPad platforms and offered the unique feature
allowing users to choose what type of candidate they were e.g. current employee or looking
to work at Sodexo for the first time.
• The App allows candidates to search for jobs and also use their current Sodexo profile to
apply for vacancies within the Apps.
• Within the first 5 weeks of the Apps being promoted only on their Career Site and the App
stores, they had received over 1300 downloads of their Apps.
• From the 1300 downloads Sodexo had received 5 brand new hires directly from their Apps.
• Sodexo also allow candidates to view and engage with their social media channels like
Facebook, Twitter and YouTube.
Case study
Platforms and packages
Gold package x 5 platforms
Recommended platforms: iPhone App, Android App, Mobile site,
iPad App & Android Tablets
Silver package x 4 platforms
Recommended platforms: iPhone App, Android App, Mobile site &
iPad
£17,500 year 1 - each additional year
£6500
£22,000 year 1 - each additional year
£8000
Bronze package x 3 platforms
Recommended platforms: iPhone App, Android App
& Mobile Site
£12,500 year 1 - each additional year
£5000
For more than 5 platforms please speak to your sales contact
Choose from the following platforms; iPhone, Android, iPad, Android Tablets, Windows,
Blackberry & Mobile Optimised Site
All you have to do now0Call one of our dedicated expert advisors on:
0844 800 1616 or email [email protected]