mobile augmented reality in manufacturing | gtc 2013 · metaio is a leading provider in augmented...
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Mobile Augmented Reality
in Manufacturing
Trak Lord, US Marketing & Communications
www.metaio.com
Phone (EMEA): +49-89-5480-198-0
Phone (US): +1-415-814-3376
http://www.youtube.com/user/metaioAR
http://www.flickr.com/photos/metaio/
http://augmentedblog.wordpress.com/
@twitt_AR
http://www.facebook.com/metaio
http://twitter.com/#!/twitt_AR feedback encouraged
@traklord
@metaioUS
#gtc
Who is Metaio?
• Leading Augmented Reality Software
& Solutions Provider
• Extensive Patent & IP Portfolio
• Decade of AR
• AR SDK with 30k Developers
• Over 300 AR apps powered by Metaio
• 500+ B2B customers (IKEA, Lego,
Audi, Mitsubishi Electric)
• Munich HQ + San Francisco Office
• Only AR Company to offer solutions,
middleware, hardware IP & content
http://metaio.com/company
What is mobile Augmented Reality?
www.youtube.com/watch?v=-24ySXEMq1U
AR is a Horizontal Technology
Marketing Art
Education
Publishing
Training
Gaming
Advertising
Branding Engineering
Manufacturing
there are more than
1,000,000,000 AR-enabled
objects in the world today
Augmented Reality is already everywhere
• 43 pieces of augmented or activated content
• most downloaded branded
app of 2012
• User spends average 8 minutes in app
• More than 5 Million downloads
• 30% are new users
• 35% more scans on weekends
• 211 Million catalogues distributed
Augmented Reality use cases
Augmented Reality use cases
http://www.youtube.com/watch?v=MK8QERoVTxQ
Augmented Reality use cases
http://www.youtube.com/watch?v=__XFLscwbgM
Augmented Reality use cases
• Internal Enterprise Mobile program
• 500 Contractors registered
• Increases productivity
• Eliminates marketing / sales Redundancies
• Projected $30 Million sales increase
• Reduces printing costs by millions
Augmented Reality use cases
http://youtu.be/iz4ykMn3UR4
Augmented Reality use cases
Augmented Reality use cases
http://www.youtube.com/watch?v=TDTWOlbWBXI
Augmented Reality use cases
• A1 & A3 compatible
• Combines AR with Image recognition
• Simple & direct user experience
• Nominated for Best Mobile Automotive Solution
by the GSMA for the 2013 Mobile World Congress
• Potentially reduces printing costs by millions
Augmented Reality use cases
http://www.youtube.com/watch?v=tqK9HlzX79I
Augmented Reality use cases
http://www.youtube.com/watch?v=REy4oDCeNms&list=PLBBEFE9017075AA18
Augmented Reality use cases
Augmented Reality use cases
Augmented Reality use cases
Augmented Reality use cases
Augmented Reality use cases
Augmented Reality use cases
Augmented Reality use cases
Augmented Reality use cases
by 2014 augmented reality
will be on every smartphone
augmented reality will become the
primary interface
for experiencing the digital
Introducing the AREngine
http://www.youtube.com/watch?v=6br7NreTwD4
Join us at this year’s InsideAR
metaio.com/insideAR
http://www.youtube.com/watch?v=SvU1pDANDkU
The Augmented Tegra
Experience Graeme Finlayson, SVP Business Development
Wednesday, March 20
11:30 – 11:55
Marriott Ballroom 3
Thank You
Trak Lord, US Marketing & Communications
augmentedblog.wordpress.com
@traklord