mobile apps -- from idea to execution
TRANSCRIPT
Rich ForemanChief Executive Officer
• Founded in 2010• 400+ apps published• Clients range from startups to Fortune 500• Mobile: iOS, Android, Blackberry, Windows Phone• Backend: PHP, JAVA, .NET, J2ME, HTML5• Listed in AppIndex World’s Best App Development Companies• A + Better Business Bureau Rating• One Client (QuickLegal) graduated 500 Startups
Search for Startup Grind on meetup.com
developing apps for profit
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
The Idea
Research
Business Plan
Business Plan
Marketing Plan
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Price
In-App Purchase
Top Grossing Apps
Advertising
Licensing
Business Process
Deliver Service / Product
Acquisition
$19 B500 M Users
$1 B150 M Users
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Banner Ads
•iAd•AdMob
Interstitials
•TapJoy•Flurry•LeadBold
Offer Walls
•TapJoy•StartApp•Fiksu
Notification Ads
• AirPush• LeadBold• AppEnvoy
Rewards
• Kiip• Avocarrot
Plan
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Basic Process
Wireframe User Interface Design Coding
Basic Process
Wireframe User Interface Design Coding
Wireframe
• Functionality & Flow• Visualize your concept• Define Scope• Get Feedback
Developing a Wireframe
• Know Phone Capabilities• Have Goals in Mind• Research other Apps• Storyboard• Any Graphics Program
Basic Process
Wireframe User Interface Design Coding
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Most Asked Question
Wireframe
Architecture
NDA
Platform
Backend
Design
Portfolio
Source Code
Process
Hourly vs. Fixed
Fault Tolerance
Maintenance Plan
Warranty
References
Price
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Do It Yourself
Template Services
Authorware
Re-Skin
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
ASO
Three Components of ASO•Key Words•Ratings•Downloads
Key Words
Ratings
Downloads
agenda• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Solve a Niche Problem
MVP
Nail It then Scale It
summary• ground work• monetization• mobile ad models• mobile app development process• selecting a developer• app development alternatives• app search optimization (ASO) basics• advice
Q & A
