mobile apps for incentive travel: going beyond mobile 101
DESCRIPTION
Matthew Donegan-Ryan, Director of Mobile Strategy, CrowdCompass Mobile technology is one of the most significant areas of change facing the MICE industry. It is not only shifting the way companies do business, it is also presenting new opportunities for incentive travel trips. Explore how mobile technology can broaden the impact on company culture, brand awareness and team-building during incentive travel trips, while also making the entire experience more fun and interactive for participants. Learning Outcomes: Be able to identify mobile technology trends that are changing incentive travel. Understand how to leverage mobile apps to inspire company culture and brand awareness. Recognize the ROI from mobile apps beyond statistical download numbers.TRANSCRIPT
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@crowdcompass | @MatthewDR
Mobile Apps for Incentive Travel
Improving communication and collaboration
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@crowdcompass | @MatthewDR
About me
Matthew Donegan-Ryan
‣ Joined the event industry in 2005
‣ Helped lead two event technology companies through successful acquisitions
‣ Experience with most of the major event technologies
Director of Mobile Strategy for CrowdCompass
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@crowdcompass | @MatthewDR
‣Mobile growth and its impact on incentive travel
‣Selecting a vendor to meet your goals
‣ Inspiring fun, culture, brand and commitment
‣ROI: statistics and beyond
Today’s presentation
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@crowdcompass | @MatthewDR
Mobile usage
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@crowdcompass | @MatthewDR
Mobile is growing quickly
2 Billionsmartphones / tablets will be sold in 2014
7Xthe number of PCs expected to be sold
that’s
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@crowdcompass | @MatthewDR
Constantly connected
150x a day
or, once every
smartphone users check their phones…
6.5 minutes
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@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR
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@crowdcompass | @MatthewDR
Smartphone growth drives app downloads
2012 64 billion app downloads
2013 102 billion app downloads
2017 Gartner predicts…
268 billion app downloads!
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@crowdcompass | @MatthewDR
It’s an app eat app world out there…
Mobile Apps
Mobile Web
the web just lives in it.
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@crowdcompass | @MatthewDR
Mobile apps are more popular
Mobile apps Mobile web
vs.
vs.
2013
2012
85% 15%
64% 36%
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@crowdcompass | @MatthewDR
We use apps for everything
Weather updates 73%
Social networking 60%
Games 57%
Videos / photos 55%
Navigation 55%
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@crowdcompass | @MatthewDR
Mobile isn’t all fun and games
Nearly 70% of employees who own a smartphone or tablet use it for business
Source: Ovum Research
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@crowdcompass | @MatthewDR
Source: ShoreTelSky
Using mobile for business
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@crowdcompass | @MatthewDR
Encourage productivity
Apps can increase employee productivity by
45%
Source: Aberdeen survey
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@crowdcompass | @MatthewDR
How will you engage employees?
More than 1 in 10 incentive planners are
now using a mobile app
Source: MeetingsNet
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@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR
What can yourapp do?
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@crowdcompass | @MatthewDR
Mobile apps can help you…
Connect
Communicate
Engage
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@crowdcompass | @MatthewDR
Connect and collaborate
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@crowdcompass | @MatthewDR
Communicate and engage
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@crowdcompass | @MatthewDR
Inspire and motivate
Higher employee engagement =
Higher work performance and company loyalty
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@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR
Enhance their experience
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@crowdcompass | @MatthewDR
Know what’s happening
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@crowdcompass | @MatthewDR
Know where to go
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@crowdcompass | @MatthewDR
Know who’s there
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@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR
Selecting amobile app
provider
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@crowdcompass | @MatthewDR
What are your objectives?
Strengthening company culture?
Sharing information?
Relaxation? Fun?
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@crowdcompass | @MatthewDR
What will you need?
Notifications and surveys
Social sharing
Agendas and maps
A photo-based game
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@crowdcompass | @MatthewDR
Understand the “why”
Notifications and surveys
Agendas and maps
Strengtheningcompany culture
Sharing information
Relaxation
Fun Social sharing
Photo-basedgame
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@crowdcompass | @MatthewDR
Polls
Surveys
Push
Multi-event app
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@crowdcompass | @MatthewDR
Integrate social media
more than 1 billion users with 751 million of them on mobile
over 500 million users with 60% of them on mobile
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@crowdcompass | @MatthewDR
Make it social
Sign in with your Facebook, Twitter, LinkedIn or Google+ account
Share experiences across all social media platforms
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@crowdcompass | @MatthewDR
Design fun picture challenges and give prizes
Project leaderboard and get everyone involved
Build camaraderie
Create a memorable experience
Gamify your app
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@crowdcompass | @MatthewDR
Decide who’s #1
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@crowdcompass | @MatthewDR
Technology + service
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@crowdcompass | @MatthewDR @crowdcompass | @MatthewDR
One platform for all your needs
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@crowdcompass | @MatthewDR
Inspiring culture, brand and commitment
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@crowdcompass | @MatthewDR
Basic spreadsheets
API personalization
Gamificationfeatures
Data for stakeholder engagement
Branding CultureCommunity commitment
Year-round Engagement
Tactical
Strategic
2011 2012 20132010
Think Strategic, Act Tactical
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@crowdcompass | @MatthewDR
Promote the app
Gather
Reinforce
Prepare your promotional materials(email, social media, website banners)
PromoteCreate your promotion calendar andfigure out the “who, what and when”(emails, website, communications)
Encourage your attendees to download the app(staff trained, welcome letters)
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@crowdcompass | @MatthewDR
Inspiring Commitment
‣ Individual learning‣ Content
‣ Sharing
‣ Year roundengagement
‣ Multi-event app‣ Push notification
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@crowdcompass | @MatthewDR
ROI: Statistics and beyond
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@crowdcompass | @MatthewDR
Valuable metrics‣ Total app downloads
‣ Number of people who used app per platform
‣ Number of times people opened the app
‣ Number of sessions opened
‣ Number of banner views and taps
‣ Number of times an exhibitor’s profile is viewed
‣ Number of times users share contact info
‣ Number of page views within the app
‣ Number of external page views
‣ Top 10 favorited activities and organizations
‣ Top 10 rated activities and organizations
‣ Number of times an item is bookmarked
‣ Total number of notes taken
‣ Number of scheduled items per user
‣ Number of checkins
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@crowdcompass | @MatthewDR
Non-Clickable Metrics
For your brand?
For your culture?
For the overall experience?
Recruiting and longevity?
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@crowdcompass | @MatthewDR
‣Meet mobile expectations
‣Make it fun & build your culture
‣Evaluate early and often
‣Bet on a winner
‣Platform play is key
Summary
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@crowdcompass | @MatthewDR
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