mobile apps business models - daniel bartel
DESCRIPTION
Daniel Bartel shares his insights regarding the different business models mobile developers are using to grow their business. - Iran Web and Mobile ConferenceTRANSCRIPT
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20/02/2014
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Mobile Apps &
- BusinessDaniel Bartel (Germany) | Twitter: @danbar87
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About Daniel Bartel
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Hands-onConsultant
• Corp. Entrepreneurship• Design Thinking• Lean Startup
LeanEntrepreneur
• Human-Centered• Community-Builder• 5 Projects, 1 Success
AwesomeOrganizer
• Mostly Non-Profit• Certified SW Facilitator• OuiShare / KoKonsum
1. Who of you used the Mobile
Phone as an Alarm Clock this
morning?
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@danbar87
2. Who of you used a
Smartphone or Tablet today?
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@danbar87
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Mobile Devices becomes our best
friend!
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@danbar87
Market for SIM-enabled Connections is booming
@danbar87
Data Traffic grows exponentially@danbar87
Data Traffic grows exponentially@danbar87
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App-Downloads are mostly free!
@danbar87
free paid
Games and Education are Top 2 categories@danbar87
Source: Statistica.com
App-ocalypse!
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@danbar87
Smartphone is the new Multitool!
@danbar87
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Knowledge / Education@danbar87
Stuff
@danbar87
Living
@danbar87
Activities & Goal Keeping
@danbar87
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Games & Realtime Chats
@danbar87
Pictures / Sharing
@danbar87
Clothes & Microwork
@danbar87
Food
@danbar87
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Payment
@danbar87
Location-Based
@danbar87
Carsharing
• Classical / Ad Hoc • p2p
@danbar87
To go: Keyless p2p-Carsharing
@danbar87
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Ridesharing
• Ad Hoc
@danbar87
Real-Time Traffic
@danbar87
Next Level: Aggregation
@danbar87
TV / News
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@danbar87
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What are the popular Business
Models?
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@danbar87
1. One-Time Purchase
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@danbar87
2. Free Trial
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@danbar87
3. Freemium
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@danbar87
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4. Subscription
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„Das erste Jahr ist KOSTENLOS! (0,99 US-Dollar pro Jahr danach)“
@danbar87
5. Ad-Financed
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@danbar87
6. In-App Purchase
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@danbar87
7. Hardware
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@danbar87
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8. Agency, Development etc.
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@danbar87
Outlook:
Global Key Trends in 2014Top mobile trends 2014 from Golden Gekko
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@danbar87
Context matters for your customers
Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Apps still winning vs. mobile web
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
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Apps changing the way enterprises
work
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Market for Wearable will start
in 2014
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
eMail will become #1 marketing
channel
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
B2C - Real time communication
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
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Identity and privacy will find a
balance
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
A few big players shape the mobile
advertising space
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Mobile Payment breakthrough
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
Internet of things will go
mainstream
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Source: Top mobile trends 2014 from Golden Gekko
@danbar87
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6 Tips for you
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@danbar87
6 Tips to lead the conversation:
1. Experiment with different revenue models
2. Check usage-behaviours of your targeted group
3. Use Lean Startup to stay flexible and adapt
4. Think Hardware and Ecosystem
5. Transfer successful business models to your country
6. Engage in discussions about the future of the web
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@danbar87
Thank you!
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@danbar87