mobile applications: current and emerging trends
TRANSCRIPT
Mobile Applications : Current and Emerging Trends
Ahmad Zeffirelli IbrahimResearch Analyst, Technical Insights
April 19, 2011
Technical Insights’ Growth Opportunity BriefingFuture Trends in the Mobile Cellular Space
2
33 Mobile Apps vs. Mobile Web
11
22
44
55 Conclusion
Introduction and Technology Overview
Current Technology Trends
Emerging Opportunities in Malaysia
Table of Content
3
Technology OverviewOS Platforms
AndroidAndroid
iOSiOS
RIM(Research in Motion)
RIM(Research in Motion)
Symbian OSSymbian OS
Windows Phone 7Windows Phone 7
Google(HTC, Samsung, Motorola,
LG, Sony Ericsson)
Google(HTC, Samsung, Motorola,
LG, Sony Ericsson)
Apple(iPhone, iPod Touch, iPad)
Apple(iPhone, iPod Touch, iPad)
BlackberryBlackberry
NokiaNokia
Microsoft (Samsung, HTC, Dell, LG)
Microsoft (Samsung, HTC, Dell, LG)
webOSwebOS HPHP
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Technology OverviewKey Advantages
Email / IM
Gaming
Media News
Social
Networking
Mobile
Streaming
Mobile AppsMobile Apps
• Delivers unprecedented user experience
• Ease to use and launch via mobile widgets
• Interconnect with the native features of the mobile device: GPS, camera, touch screen, Bluetooth
• Precisely designed for a particular OS platform
• Could continuously operate while offline
• Delivers unprecedented user experience
• Ease to use and launch via mobile widgets
• Interconnect with the native features of the mobile device: GPS, camera, touch screen, Bluetooth
• Precisely designed for a particular OS platform
• Could continuously operate while offline
5
Technology Capability
Voice and SMS
GamesInternet
Social Network
Mobile PaymentMobile Commerce
Location based Services
6
Technology Trends
Number of Mobile Apps
Reaching the 20,000 markReaching the 20,000 mark
RIMRIM
More than 350,000 apps currently available
More than 350,000 apps currently available
Apple (iOS)
Apple (iOS)
Bypassed the 250,000 mark and growing at a fast pace
Bypassed the 250,000 mark and growing at a fast pace
AndroidAndroid
100
250
285
350
20100
100
200
300
400
500
600
700
2010 2011
Hu
nd
red
Th
ou
san
ds
Steady growth : 9000 appsSteady growth : 9000 apps
WindowsWindows
Apple
Android
RIM
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Technology TrendsBusiness Accelerators
• Decrease cost of mobile devices
• Better data plans
• Increase of Public WIFI
• Increase of bandwidth and coverage
• Higher demands for business needs
• Advancement of mobile devices
• Advanced apps development tools
• Lucrative market for developers with the 70/30 revenue share
• Faster time-to-market equation
• Accurate analytical tools
For End Users For App Developers
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Mobile Apps vs. Mobile WebTechnology Capacity of Mobile Web
• Standardization of developing rich media content on the Web
• Standardization of developing rich media content on the Web
• Requires no plug-ins• Enforces Web security• Requires no plug-ins• Enforces Web security
• Equips the mobile Web to store pertinent data while offline
• Enables media playback
• Equips the mobile Web to store pertinent data while offline
• Enables media playback
• Gradually empowering the Mobile Web to interoperate with the native features of themobile device
• Gradually empowering the Mobile Web to interoperate with the native features of themobile device
Impact of
HTML5
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Mobile Apps vs. Mobile WebKey Strengths of Mobile Web
Key Advantages of
Mobile Web
High degree of flexibility
High degree of flexibility
Minimal power consumption
Minimal power consumption
Smooth browsing experience
Smooth browsing experience
No approval processes
No approval processes
Greater end user reach
Greater end user reach
OS and platform agnostic
OS and platform agnostic
Easier managementEasier management
Save time and cost effective
Save time and cost effective
Mobile DeviceEnd User Experience
Development ecosystem
Legend:
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Mobile Apps vs. Mobile WebComparison
Lower grade of interactivity
Limited usage of the inherent features of the mobile device
Constrained capacity during dis-connected mode
Consolidate the mobile scene
Seamless and transparent browsing experience for end users
Offers a singular platform for apps developers
DisadvantagesAdvantages
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Emerging Opportunities in MalaysiaLocation based Services (LBS)
LBS PlayersLBS Players
Accurate consumer targeting
Increase message relevancy
Immediate actionable efforts
Build customer loyalty
Understand market competition
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Emerging Opportunities in MalaysiaMobile Payment
Mobile PaymentMobile
Payment
• Leverages the mobile network to initiate and authorize a transaction
• Does not require any credit cards or additional peripheral
• Charged via SMS or carrier billing
• Examples :
• Leverages the mobile network to initiate and authorize a transaction
• Does not require any credit cards or additional peripheral
• Charged via SMS or carrier billing
• Examples :
• Dependant on the NFC technology
• Could replace the usage of credit cards
• Participant banks : Visa, Bank of America, American Express, MasterCard, U.S Bank, Wells Fargo
• Participant carriers : AT&T, Verizon, T-Mobile; Sprint
• Other notable participants : Google, Microsoft, Blackberry, PayPal
• Dependant on the NFC technology
• Could replace the usage of credit cards
• Participant banks : Visa, Bank of America, American Express, MasterCard, U.S Bank, Wells Fargo
• Participant carriers : AT&T, Verizon, T-Mobile; Sprint
• Other notable participants : Google, Microsoft, Blackberry, PayPal
Network-based Mobile PaymentNetwork-based Mobile Payment Contactless Payment SchemeContactless Payment Scheme
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Emerging Opportunities in MalaysiaMobile Payment – Key Players
Mobile Payment Service Providers
Mobile Carriers
Financial Institutions
Merchants
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Conclusion
2011 2012 2013 2014
Year of impact of LBS in Malaysia
Year of impact of mobile payment in Malaysia
Mobile Applications 2010 2013
Downloads (Billions) ≈7 ≈18
Revenue ($ Billions) ≈5 ≈12 Source: Frost & Sullivan
Estimated Number of Downloads for Mobile Apps and Revenue Generated (Global)
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For Additional Information
Donna JeremiahCorporate CommunicationsAsia Pacific+603 6204 [email protected]
Carrie LowCorporate CommunicationsAsia Pacific+603 6204 [email protected]
Zeff IbrahimResearch AnalystTechnical InsightsAsia Pacific+603 6204 [email protected]