mobile app promotion strategy for tilt, a fictional art magazine
DESCRIPTION
A promotion plan for a new smartphone app for a fictional upmarket magazine called Tilt. Limited budget, must use online and offline media. Assignment for a digital communications class.TRANSCRIPT
DIGITAL INDUSTRY INSIDER:
Sophie Fabbi | Vanessa Chew | Heryte T. Tequame
PANEL PRESENTATION
OUR CLIENT
TILT
APP FEATURES
2. SYNC
1. CURATE
3. REVIEW
TILT
TARGET AUDIENCE
Tech-savvy gallery goers who are eager to discover new art
+ Art-conscious tourists seeking
an alternative urban experience
ACTION PLAN
OVERVIEW
OFFLINE ONLINE
AFT
ER L
AU
NC
H
BEF
OR
E LA
UN
CH
Galleries, artists Tourism
Word of mouth
Beta launch Social media
App release Social media
Press release Launch day
LAUNCH - 60 DAYS
Beta launch
Word of mouth
Social Media 5–10% of site users
LAUNCH - 30 DAYS
Tourism offices
Press release
Online platform
Expert content (app only)
LAUNCH
50% of site users on launch day
REVENUE GENERATORS
Advertisements on online platforms
Branded content on application
(ex: Absolut Vodka)
Gallery nominal fee
KEY PERFORMANCE
INDICATORS
First 6 months : 80% conversion rate
Over-advertising: “faux-pas” in the art world
Double user base in 18 months
Art world media coverage:
Art forum, Hyperallergic, New York Times…
IT media coverage
LONG-TERM GOAL
Have TILT be known as
the digital gallery platform.