mobile app marketing masterclass preview
TRANSCRIPT
MOBILE APP MARKETING MASTERCLASS16 Killer App Promotion Techniques to Grow Your App Users from Zero to a
Million
THE APP ECONOMY
THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD!
data in millions
$14B
APP REVENUES
IN 2014
IOS DEVELOPERS EARNED MORE THAN HOLLYWOOD EARNED IN U.S. BOX OFFICE
$10B
HOLLYWOOD BOX OFFICE REVENUES
THAN HOLLYWOOD
627,000 JOBS
374,000 JOBSSource: Tech analyst Horace Dediu, see http://www.asymco.com/2015/01/22/bigger-than-hollywood/
2X JOBS
ONE-TO-ONE MARKETING AT SCALE
Stefan Olander, VP Digital Sport, Nike
“Once you have established a direct
relationship with a consumer, you
don’t need to advertise to them.”
BRUTAL COMPETITION
2.2 MILLION
2.6 MILLION
iOS Apps in the App Store
Android Apps in the Play Store
STILL GROWING RAPIDLY
100,000200,000
New iOS Apps Added in 3 months
New Android Apps Added in 3 Months
IT’S NOT ENOUGH TO HAVE A GOOD APP
YOU HAVE TO BE AMONG THE VERY BEST IN THE WORLD IN
APP MARKETING
APP MARKETING➤ key to making your app stand out amid 4.8M apps
➤ what will truly separate successful apps from not-so-successful apps
APP MONETIZATION MODELS
MONETIZATION MODEL
HOW DO I MAKE MONEY?
WHAT VALUE DOES MY APP CREATE FOR MY BRAND?
Startups/App Entrepreneurs
Brand Marketing
5 POPULAR MONETIZATION MODELS
MOBILE COMMERCE
ADVERTISING
IN-APP PURCHASE
PAY PER DOWNLOAD
SUBSCRIPTION
MOBILE COMMERCE
ADVERTISING
IN APP PURCHASE
PAY PER DOWNLOAD
SUBSCRIPTION
LEAN STARTUP METHOD
REVOLUTIONIZING THE STARTUP WORLD
WHAT WORKS/DOESN’T WORK
VERSUS KPIS
TRY DIFFERENT STRATEGIES
#1 BUILD
#2 MEASURE➤ How are my app promotion strategies performing
versus my cost per install (CPI) target? ➤ How are often are my users engaging with my app? ➤ How is my app performing versus the monthly
revenue/value per user targets? ➤ How loyal are users to my app? How long on the
average do they keep using the app? ➤ What percentage of users are actively using the app?
#3 LEARN
GIVE IT SOME TIME!
THE FASTER YOU GO THROUGH THE LOOP, THE BETTER
16MARKET-PROVEN APP PROMOTION STRATEGIES
PROVIDE A DOWNLOAD INCENTIVE
INSTANT GRATIFICATION WORKS!
THE APP ITSELF IS THE FREE ITEM!
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