mobile and video and programmatic! oh my!
TRANSCRIPT
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Mobile and Video and Programmatic
Oh my
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It’s not easy to talk about programmatic video on mobile.
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Taking on even one of these subjects can be a nightmare!
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So, what’s the best way to approach this theme?
Why not
break it down and examine its parts?
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When you think about it,
programmatic, video and mobile
are all connected,
kind of like...the 3 sides of a triangle!
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Is actually a lovely triangle
full of hope and promise!
And what may seem at first like a
triangle of DEATH
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Mobile Programmatic
Video
Let’s take a look at how we can
mathematically
validate each side of
our triangle and
prove these themes
are all associated.
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How are MOBILE & PROGRAMMATIC related?
Mobile Programmatic
Video
Let’s start with the base of the triangle.
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+60%
400%
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3x
5x
Source: Smart AdServer
2x
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on point
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30%
5 X
doubled
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Video
Programmatic Mobile
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How are MOBILE & VIDEO related?
Mobile Programmatic
Video
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42%
38%
34%
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44%
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Mobile Programmatic
Video
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And last, but not least: VIDEO & PROGRAMMATIC
Mobile Programmatic
Video
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32
¾
42%
28%
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welL-oiled
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Video Programmatic
Mobile
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But what about the future?
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41%
17%
33%
9%
Desktop Banners Mobile Banners Desktop Video Mobile Video
Yes, of course programmatic video on mobile has a future!
+71% +57% +47%
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Today we have…
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Native ads + Outstream
But In-stream is not enough!
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PublishersAdvertisers
Ad Tech Companies
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Thank You
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About Smart AdServer
Be on the lookout for our new Vertical Video format on mobile. It’s coming soon!
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