mobile and social media strategy
TRANSCRIPT
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MW2011
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Museums and the Web
Internet Evolution
Social Media
Mobile
Next
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Sessions
Workshops
Demonstrations
Exhibitors
Crit Rooms
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INTERNETEVOLUTION
Broadband
Mobile
Social Networks
Apps
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BROADBANDStage 1
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had broadband connections at home in 2000
5%
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have broadband connections at home in 2011
65%
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MOBILEStage 2
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of adults owned a cell phone in 200053%
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of adults owned a cell phone in 201085%
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Laptops are becoming the computer of choice
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Texting is now the communication channel of choice for teens
50Texts/Day
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SOCIAL NETWORKS
Stage 3
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used Social Networks in 20000%
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million users on today 500
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Social Media has taken over pornography as the #1 activity
on the Web
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hours of video uploaded every minute on
24
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hours of video will have been uploaded on by the end of
our presentation
240
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APPSStage 4
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of cell owners have downloaded an app29%
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have paid to download an app13%
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mobile apps available on Apple’s App Store
350,000
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Recen1t years: Social Media
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Plan your social media strategy
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THIS YEAR: MOBILE
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WHAT WORKS?
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million square feet of space
1.5
Smithsonian’s National Museum of Natural History
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Smithsonian’s National Museum of Natural History
Problem: 60% of visitors were getting lost
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Objective: Create a way finding mobile app for visitors
Smithsonian’s National Museum of Natural History
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MOBILESTRATEGY
Roadmap
Objectives?
Which platforms will help us achieve our objectives?
Feasible?
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ARE WE INVOLVED?
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Twitter Wall (#TalkEnergy)
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EXCITING ANNOUNCEMENT!
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Now
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Upcoming
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Follow-up
Mobile strategy – surveyBrown bagResources (links)Talk to us