Data and analytics are changing the creative industry, and mobile technologies help harness that power.

In October 2015, Adobe launched a survey of 175 public sector employees in the United States and Canada to ask them about their experiences with creative communications, design and mobile

technologies. The following infographics show the results of that online survey.

say creative communications and design are indispensable to successful government workplaces

86%say creative communications and design are becoming more important in government departments and entities

89%say use of consumer data and analytics is vital to the creative process

94%

Yet, there is a gap in perception between the public and private sector.

GOVERNMENT SHOULD BE AS CREATIVE AS

BUSINESS 94%AGREE

GOVERNMENT IS AS CREATIVE AS BUSINESS

46%AGREE

CREATIVITY IS UNDERVALUED

IN GOVERNMENT ENTITIES

73%AGREE

To close the gap, look to mobile.Top barriers to public sector creativity:

1

2

3

4

5

6

7

8

Slow approval process

Lack of access to the right software

Security concerns

Not a priority for senior management

Little to no access to training

Risk-averse workplace culture

Not enough time

Limited budgets

Public sector employees look to mobile technologies for answers.

believe mobile is transforming the face of creativity and design

95%

believe creativity is undervalued in government entities

73%

Look to increase the use of mobile in the creative process.

51% 49%42% 39%

31% 27%

15%

I’m using mobile to collaborate

I can create content anywhere

I can capture inspiration in the

moment and on the go

My work is now accessible to a

broader audience

I’m using mobile as a digital portfolio

I’m using mobile devices to present creative concepts

Mobile has created more output mediums,

which makes my job harder

Creativity can elevate agencies to the most highly-rated in the public sector.

Highly creative public sector entitiesAccording to Public Sector Creative survey respondents

HealthcareWhite House

NASANavyFDA

TSADOE

Advice for fostering creativity through mobile technologies.

Leverage technologyGovernment can better foster creativity

in the workplace by adopting the best available tools and putting them in the hands of

skilled workers.

Invest in training staffAgencies can increase their creativity by

hiring skilled staff, giving staff the freedom to learn new technology, and

encouraging collaboration.

Encourage and reward creativityDepartments should reward and encourage

employees for creating novel and experimental solutions to new problems.

About Adobe Systems IncorporatedAdobe is changing the world through digital experiences. For more information, visit www.adobe.com. For more information about Adobe Digital Government solutions, visit http://blogs.adobe.com/adobeingovernment. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

http://blogs.adobe.com/adobeingovernment

Approval for new and cutting-edge software and technology is a significant barrier. Work towards reducing that barrier. Foster creativity with existing staff and new staff using the tools available.

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—PUBLIC SECTOR CREATIVE SURVEY RESPONDENT

Mobile and creativity in the public sector